2X Acquires Knownwell to Form Human-Agentic GTM Services Provider
2X announced the acquisition of Knownwell on June 10, creating a combined company valued at more than $400 million focused on AI-enabled GTM systems for B2B organizations.
2X announced on June 10 the acquisition of Knownwell, an AIaaS platform specializing in agentic artificial intelligence engineering, commercial intelligence, and next-generation GTM systems. The transaction values the combined company at more than $400 million. 2X is a subscription-based B2B go-to-market services company.
Acquisition Details
The deal positions 2X as a human-agentic GTM services provider by combining AI engineering, commercial intelligence, and global delivery capabilities, according to Demand Gen Report. Knownwell brings a global team of AI engineers, data scientists, and commercial intelligence specialists. Its integration forms the foundation of 2X’s AI product layer, advancing delivery systems, best practices, agents, workflows, and client engagement models.
The acquisition strengthens 2X’s ability to help B2B organizations unify data, automate workflows, and improve revenue performance across marketing, sales, and customer success.
Leadership Changes
As part of the transaction, David DeWolf, founder and CEO of Knownwell and a member of the 2X board of directors since 2023, has been appointed CEO of 2X. 2X Founder Dom Colasante will remain active in the business as founder and continue to serve as a member of the leadership team.
Capabilities for Customer Success
Integrating Knownwell gives 2X an intelligence layer that unifies data, automates agentic workflows, and delivers governed AI across marketing, sales, and customer success. 2X will deepen its support for customer success and account management with a commercial intelligence layer built for relationship-driven environments. Semantic AI scans Slack, email, and CRM communications to surface sentiment shifts, emerging concerns, and changes in account health.
Global Expansion
The combined organization expands 2X’s global footprint and deepens its technical bench while positioning the company for a stronger worldwide presence as demand for modern B2B GTM systems continues to rise, according to Demand Gen Report.
