tvScientific by Pinterest Enables CTV Targeting of High-Intent Audiences
Pinterest's high-intent audiences are now accessible for CTV campaigns via tvScientific's platform, announced on April 27, enhancing advertiser reach and performance.
tvScientific Announces Integration for CTV Campaigns
On April 27, tvScientific by Pinterest launched a feature allowing advertisers to target Pinterest’s exclusive high-intent audiences on Connected TV through its platform. This marks the first major milestone since Pinterest completed its acquisition of tvScientific in February 2026, enabling the combination of Pinterest’s first-party audiences with tvScientific’s performance advertising technology. Early testing has demonstrated a 73% increase in unique household reach and a 24% lift in new customer acquisition for advertisers using this integration, according to Demand Gen Report.
The Role of CTV in Advertising
Connected TV, which includes devices like smart TVs and streaming sticks, delivers streaming content to the big screen and combines traditional TV reach with digital advertising precision. Last year, CTV ad spend in the United States reached $32.45 billion and is expected to exceed linear TV ad spending, surpassing $45 billion by 2028. Pinterest, with more than 600 million monthly active users, offers advertisers access to high-intent signals from over 80 billion monthly searches on the platform, allowing for more precise CTV campaigns.
Opportunities for Marketers
Advertisers can now use Pinterest’s commercial intent signals to reach audiences across premium CTV inventory, leveraging tvScientific’s AI-powered optimization technology. This integration leads to a 27% increase in outcomes per $100 in spend and a 65% rise in purchases on average. For instance, early testing by LG showed a 73% increase in unique households reached and a 24% lift in net new customers when using Pinterest audiences, according to company officials.
Implications for Advertising Performance
This launch represents the first step in Pinterest’s broader vision for a unified cross-screen advertising experience, helping brands drive measurable performance by turning consumer intent into action. Jason Fairchild, CEO of tvScientific by Pinterest, noted that Pinterest’s signals reflect what people are planning, enabling advertisers to optimize CTV campaigns toward key business outcomes. According to Demand Gen Report, tvScientific is the first ad platform to offer direct access to these audiences for CTV.
