Google Expands Preferred Sources Feature to AI Overviews and AI Mode

Google is expanding its Preferred Sources feature into AI Overviews and AI Mode. The change allows user-selected sites to appear with a preferred badge inside AI-generated answers.

Preferred Sources originally launched to let users prioritize publications in Top Stories. The selections now extend to AI search results across Search.

Users choose eligible websites that publish fresh content through Search personalization settings. Google is also adding article carousels to search results for developing topics, which give more visibility to preferred sources.

According to MarTech, Google states users are twice as likely to click a link carrying a Preferred Source label. The company reports users have favorited more than 345,000 domains and subdomains worldwide.

Publisher Actions for Preferred Sources

Publishers can direct loyal readers to add their site as a preferred source using direct links to the source preference tool. Google recommends adding an “Add as Preferred Source” button on site pages.

AI-Powered Martech Releases on May 28, 2026

Acclaro launched Acclaro Multimedia Orchestration for global content distribution. The tool uses artificial intelligence to translate subtitles into more than 100 languages in real time and processes audio for dubbing, voice cloning, and audio separation.

AdRoll introduced its Model Context Protocol server product. The release connects to external artificial intelligence tools such as ChatGPT and Claude and transfers campaign performance insights and operational actions into these platforms.

AI Digital announced AI Creative Studio for programmatic advertising. The unit coordinates generative artificial intelligence software to produce, adjust, and format original ad elements including television-grade video, audio tracks, and display banners.

Additional Platform Updates

Attentive unveiled agentic artificial intelligence features that review customer data signals across message delivery channels to evaluate engagement and intent. The systems generate campaign recommendations, predict performance trends, and manage message creation.

INCRMNTAL launched a conversational analytics application named AURORA in beta testing. The software runs on causal artificial intelligence to evaluate marketing data across channels and geographies and reads natural language questions to deliver budget modeling recommendations.

According to MarTech, Higher Logic released its Vanilla MCP server product that links the B2B community platform with third-party artificial intelligence engines for querying live audience sentiment and feedback.

Centric Software introduced Centric AI Studio, which connects generative artificial intelligence workflows with product lifecycle management data for sketches, product variations, and commerce-ready imagery.

Video and List Tools

Fast Video Cataloger introduced version 10, which runs artificial intelligence locally on Windows devices for facial recognition, object detection, and audio transcription. FlexClip released AI Long to Shorts, which analyzes speech, pacing, and scene transitions in long-form video to extract highlights for short-form vertical videos.

Getsitecontrol launched a free Email Quality Checker that inspects contact databases to classify entries and identify broken, masked, and disposable email addresses.

According to MarTech, Madhive announced Maverick AI Agents for local advertising placement that integrate agentic intelligence into local video media plans.