Snowflake Pitches System of Intelligence at Summit '26
Snowflake introduced AI agents, Cortex Sense, and Claude integration at Summit '26 to keep marketing data governed inside its platform.
At Snowflake Summit '26 the company positioned itself as a System of Intelligence that combines AI agents, governance, customer data, and business operations in one environment.
AI Gets Closer to the Data
Snowflake rebranded several AI offerings and introduced CoWork and CoCo as building blocks for AI-powered workflows. It also launched Cortex Sense, a context layer that supplies AI systems with company-specific language, processes, and business rules. According to MarTech, the goal is to reduce hallucinations by giving agents operational context.
The company expanded its partnership with Anthropic to bring Claude models directly into Snowflake, allowing analysis of customer data without exporting it.
Reducing Data Silos
Cortex Agent Sharing was released to let organizations share AI agents across Snowflake accounts while keeping underlying customer data private. Snowflake also expanded support for Apache Iceberg and open data architectures.
Governance Updates
Horizon Catalog now accepts access and privacy rules written in plain English and converts them into enforceable policies. According to MarTech, these changes address the need for governance as AI enters customer-facing workflows.
Snowflake's broader stance is that analytics, governance, and activation should occur where data already resides rather than in separate AI platforms. According to MarTech, this approach targets the marketing requirement for AI use across the customer journey while preserving privacy and data quality.
