MarTech Conference Explores New Marketing Operations Stack on May 6th
A MarTech Conference session on May 6th features experts discussing how marketing operations teams can shift from maintenance to proactive roles using existing tools.
MarTech Session Targets Marketing Operations Challenges
At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' aims to help marketing operations teams move beyond routine maintenance. Moderated by Mike Rizzo, CEO of MarketingOps.com, the panel includes Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation at Adobe, according to MarTech. The session addresses the common issue of teams spending bandwidth on keeping systems running and data flowing, which limits strategic contributions.
Shifting from Reactive to Proactive Roles
The session focuses on transforming marketing operations from a support function into a driver of business growth. Participants will learn to prioritize workflows that enhance efficiency and revenue, as outlined in the conference materials. It emphasizes streamlining the tech stack by reducing tool fatigue through better integration rather than adding more tools. Additionally, the discussion covers removing bottlenecks to enable the entire go-to-market organization, drawing from the experiences of the panelists.
Key Learning Outcomes from the Panel
Attendees can expect to identify specific workflows that move the needle on efficiency and revenue, according to MarTech. The panel will explore how to step out of a reactive support role and into one that actively supports the broader organization. As a widely-known context in B2B SaaS, marketing operations often involve managing complex systems, and this session provides practical strategies for handling such challenges with limited resources.
How to Participate in the Conference
The May 6th MarTech Conference is held online and offers free registration, making it accessible for revenue teams. The session provides a roadmap for creating a leaner operations function amid fragmented processes, according to MarTech.
