Pipedrive Inc. launches Nova AI assistant for CRM record keeping

Pipedrive Inc. announced the general availability of Nova, an artificial intelligence tool that briefs salespeople before calls and maintains records.

The announcement came on September 16 2026 according to SiliconANGLE.

Nova capabilities

Nova supplies salespeople with deal history, emails and past conversations already in Pipedrive before calls. During meetings the tool records conversations on desktop or inside Google Meet, Zoom and Microsoft Teams. After each meeting Nova produces a transcript, flags follow-up items and proposes updates to deal stage, value and expected close date. Salespeople review, edit and approve every suggestion before any change reaches the CRM.

Pilot results and internal data

Snug Technology Ptd. Ltd. piloted Nova before launch. More than 73,000 property managers at the firm now use the tool to support more than 1.5 million renters. A Pipedrive report titled "The Hidden Cost of Selling" found that 71 percent of professionals spend at least ten minutes preparing for each customer call and that 47 percent said follow-ups or updates often required up to a full day. Only 23 percent of respondents said they were comfortable letting AI complete tasks without review.

What it means for revenue teams

RevOps and sales operations teams gain a workflow that removes manual note taking and follow-up entry while requiring explicit approval on every suggested record change. Teams can retain existing approval processes because IT administrators keep full control over user access and consent settings. The result is fewer hours spent on preparation and transcription without altering existing data governance rules.