MarTech Conference Features Session on Modern Marketing Operations
The May 6th MarTech Conference includes a session on transforming marketing operations from maintenance-focused to proactive, featuring industry leaders.
Marketing Operations Teams Face Maintenance Challenges
At the May 6th MarTech Conference, a session titled "The art of doing more with less: The new marketing operations stack" addresses how marketing operations teams handle the tech stack by keeping systems running and ensuring data flows, according to MarTech. These teams often operate in "maintenance mode," which consumes bandwidth needed for strategic contributions, limiting their role in business growth.
Session Overview and Panelists
The session, moderated by Mike Rizzo, CEO of MarketingOps.com, features panelists Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation advisor at Adobe. It focuses on navigating a complex stack with fewer resources, helping teams shift from reactive tasks like fixing systems to proactive contributions that support business goals, as outlined in the conference details from MarTech.
Key Strategies for Transformation
Participants will learn to prioritize workflows that impact efficiency and revenue, streamline the tech stack by emphasizing integration over adding tools to reduce fatigue, and remove bottlenecks by moving beyond support roles to enable the entire go-to-market organization. This approach aims to make marketing operations work more visible and vital, based on the session's description.
Conference Access Details
The MarTech Conference is held online on May 6th and includes seven panel discussions with marketers in the field. Registration for the event is free, providing a roadmap for teams dealing with fragmented processes to achieve a leaner operations function, according to MarTech.
