Forrester Opens Nominations for 2026 B2B Summit Awards
Nominations are open for the B2B Return On Integration Honors and B2B Programs Of The Year Awards at Forrester B2B Summit North America 2026.
Forrester has opened nominations for the 2026 B2B Return On Integration Honors and B2B Programs Of The Year Awards, to be presented at B2B Summit North America 2026. Submissions close February 18, 2026, with winners recognized in late April in Phoenix.
Award Categories and Criteria
The B2B Return On Integration Honors recognize organizations that aligned product, marketing, sales, and customer engagement goals, integrated two or more of these functions, and measured outcome-based results. Honorees appear on the mainstage for C-level executive conversations about their recognition.
The B2B Programs Of The Year Awards recognize organizations that delivered outstanding achievements in marketing, sales, customer engagement, or product and applied innovative frameworks to improve functional performance. Winners are selected by role, including revenue operations leader, and receive dedicated program sessions.
Context for 2026 Submissions
Nominations follow a year of volatility and shifting buying behaviors for B2B marketing, sales, and product leaders, according to Forrester Sales Insights. The summit theme centers on mastering buying mayhem through better buyer understanding, adaptation to self-service and AI influences, and handling complex buying groups.
Submission Requirements
Winning entries must detail specific actions and measurable outcomes that show how the organization became more customer-obsessed. General statements are discouraged in favor of exact steps such as executive alignment on buyer needs or synchronized cross-functional plans.
Nominations are submitted through the B2B Awards nomination form. Past winners and criteria are available on the Forrester site, according to Forrester Sales Insights.
