Shakeel Khan Joins Forrester as Principal Analyst for Revenue Operations
Shakeel Khan joined Forrester in October as principal analyst focused on revenue operations, sales planning, forecasting, and go-to-market alignment.
Khan Joins Forrester Revenue Operations Practice
Shakeel Khan joined Forrester as principal analyst for revenue operations in October. The appointment follows seven years in sales roles selling car rentals, telecom voice and data solutions, and cybersecurity services.
Khan previously worked in sales operations and revenue operations at Neustar, Verisign, and several private equity-backed firms. He holds an M.S. in engineering management from George Washington University.
Career Shift From Sales Execution to Operations Design
Khan stated that after seven years in sales he shifted focus from closing deals to building repeatable systems and processes. He described the transition as moving from doing the work to designing how the work gets done.
According to Forrester Sales Insights, Khan’s experience spans the evolution from spreadsheet-driven sales support to the broader discipline of revenue operations.
Research and Advisory Priorities
Khan’s stated focus areas at Forrester include data-driven approaches to sales planning, forecasting, territory design, and compensation strategy. He will also research emerging RevOps trends and guide enterprises on aligning people, process, and technology.
According to Forrester Sales Insights, these efforts aim to help clients translate operational intelligence into strategic execution across go-to-market motions.
Earlier Sales Experience
Khan began his career making cold calls using yellow pages and Hoovers directories. He later sold across multiple industries before moving into operations roles.
According to Forrester Sales Insights, the appointment leverages Khan’s direct experience in both sales execution and revenue operations functions.
