insightsoftware Doubles Pipeline ROI in Two Weeks With Lusha
insightsoftware improved EMEA contact data quality using Lusha, doubling pipeline ROI within two weeks and closing several deals through multithreading.
insightsoftware adopted Lusha to address insufficient EMEA contact coverage from its existing global sales intelligence platform. The company, which connects CFOs across finance, accounting and operations, saw its EMEA BDR teams double pipeline ROI within two weeks according to Demand Gen Report.
Data Coverage Gaps in EMEA
When Andrew Knox joined as Director of Business Development for EMEA, both the net-new BDR team and the client-focused BDR team lacked sufficient contact details in the CRM. The U.S.-rolled-out tool did not meet regional requirements, leaving meetings unbooked.
Lusha Deployment
Knox selected Lusha, a B2B data intelligence solution with a universal Search layer for contacts and companies plus a client-specific Deep Intel layer. The Enterprise plan was rolled out to more than 25 users. Onboarding took one hour. The BDR teams used the platform to build connections while a dedicated Business Development Associate team used it to enrich and cleanse data.
Measured Outcomes
Within the first two weeks insightsoftware doubled its return on investment from pipeline contacts absent from prior systems. The company closed several deals through improved multithreading and shortened lead-to-action response times. Knox described the results as transformational, noting faster access to decision-makers and stronger early engagement with customers according to Demand Gen Report.
Lusha operated as a complementary tool alongside the existing global platform, with EMEA users reporting higher data quality in the region.
