What Is OpsStars?
OpsStars is LeanData's annual conference for revenue operations professionals. The event focuses on the operational plumbing that most conferences overlook: lead routing, data management, process automation, and the technical infrastructure that powers the revenue engine. The 2026 event in San Francisco brings together ops professionals for a day of deep technical content.
OpsStars fills a gap in the conference landscape. While other events discuss revenue strategy, OpsStars addresses the operational execution that makes strategy work.
Key Tracks and Themes for Revenue Teams
OpsStars content is designed for operators who build and maintain revenue infrastructure:
- Lead routing and matching algorithms that connect the right lead to the right rep at the right time - Data operations including data quality, enrichment, and normalization across the tech stack - Revenue process automation that reduces manual work and improves pipeline velocity - Ops metrics and how to measure the operational health of your revenue engine - Tool integration and building a connected revenue tech stack
Sessions include live demos, architecture reviews, and implementation playbooks.
Who Should Attend
RevOps managers and analysts are the primary audience. OpsStars is designed for the people who build the systems, not the people who use them.
Sales ops specialists find sessions on lead routing, territory management automation, and CRM data quality.
Marketing ops professionals benefit from the lead management and attribution infrastructure tracks.
RevOps leaders building or scaling their team will find valuable content on ops team structure, hiring, and career development.
ORM's Take on OpsStars
Forecast accuracy depends on data quality. When lead routing is broken, pipeline data is unreliable. When CRM records are duplicated or incomplete, stage conversion rates are meaningless. When process automation fails silently, the forecast model's inputs degrade without anyone noticing.
OpsStars addresses the operational foundation that revenue forecasting depends on. The best sessions show how leading ops teams build and maintain the data infrastructure that makes accurate forecasting possible.
Pay attention to sessions on data quality measurement. The teams that know their data quality score can quantify the impact on forecast accuracy. The teams that do not know their data quality are flying blind.
Key Sessions and Topics to Watch
Look for:
- Lead routing architecture and optimization - CRM data quality measurement and remediation - Revenue process automation case studies - Ops metrics and operational health dashboards - Tech stack integration patterns
OpsStars networking connects you with the ops community. These are the people who solve the technical problems that revenue teams depend on.
Practical Details
- Date: September 9, 2026 - Location: San Francisco, CA - Expected attendance: 500-800 - Pricing: Typically free or low-cost (LeanData sponsors) - Website: opsstars.com
OpsStars is typically a single-day event, making it easy to combine with other San Francisco conferences in the same week.
Frequently Asked Questions
What is OpsStars?
OpsStars is LeanData's annual conference for revenue operations professionals, focused on the operational infrastructure that powers lead routing, data management, and revenue process automation.
Who should attend OpsStars?
RevOps managers, sales ops analysts, marketing ops specialists, and anyone responsible for the operational workflows that move leads through the pipeline. This is a practitioners-only event.
Build your forecast before the event
ORM builds custom revenue forecast models that give your team accurate, prescriptive insights. See how it works before you head to OpsStars 2026.
Schedule a Demo