Optimized Sales Optimized Marketing Target Accounts For CROs For CFOs For CMOs Blog News Glossary Compare Tools About Schedule a Demo
Sales Forecasting

Forecast Roll-Up Template: What Every Sales Manager Submits Before the Call

Pete Furseth 6 min read
forecastingsales managementforecast templatesrevops
Forecast Roll-Up Template: What Every Sales Manager Submits Before the Call
Home/ Blog/ Forecast Roll-Up Template: What Every Sales Manager Submits Before the Call

What is a forecast roll-up template supposed to produce?

One number per manager, the deal-level evidence behind it, and the named risk that would break it. Most roll-ups produce only the first part. A spreadsheet arrives with a total, the total gets added to other totals, and by the time it reaches the CRO nobody can reconstruct which deals it depends on.

The template below fixes that by forcing three things into the same submission: the number, the deals carrying it, and the delta from last week. A number without a delta hides slippage. A delta without deals hides who moved. The submission takes a manager about fifteen minutes once the deal grid is clean, and it makes the forecast call a conversation about changes rather than a round of reading figures aloud.

Put this to work on your numbers
Run your own numbers with the free Forecast Accuracy Scorecard, then see how ORM builds it into a custom model.

What fields belong in the manager roll-up?

Nine fields, and none of them is a weighted probability sum.
FieldWhat it holdsWhy it earns a slot
Team and periodManager name, quarter or monthTies the submission to an owner
QuotaThe team targetThe only number the forecast is judged against
Closed to dateBooked revenue, no adjustmentsThe floor
CommitDeals the manager will personally defendThe number the business plans against
Best caseDeals with a credible path but missing evidenceThe upside range
Total forecastClosed plus commitWhat gets rolled up
Gap to quotaQuota minus total forecastThe size of the problem
Change since last weekDelta in each categoryWhere the movement happened
Named riskThe largest deal that could break the numberThe thing to work on Monday
Weighted pipeline does not appear because a stage percentage applied to a deal value produces a number that matches nothing. If you want the reasoning behind that, the weighted pipeline breakdown covers where the math fails.

What has to be true before a deal enters commit?

Commit requires evidence a third party could verify, not rep confidence. Set the bar in writing and apply it identically across every team, or the word means something different in each region.

A workable bar has four conditions. The economic buyer has engaged directly, not through a champion relaying messages. The procurement and legal path is known with named steps. A close date has been confirmed by the buyer rather than assigned by the rep. The deal amount matches an issued quote.

Deals that fail any condition sit in best case. That single rule usually shrinks commit by a meaningful amount in the first period you enforce it, and the resulting number is far closer to what actually books.

How should week-over-week change be shown?

As four movements, listed by deal, not as a single net delta. A net change of zero can hide a large deal falling out and two others being added to cover it.
MovementDefinitionWhat it signals
Added to commitCleared the evidence bar this weekReal progress or pressure to fill a gap
Removed from commitDropped to best case or pipelineEvidence turned out to be thin
Close date pushedDate moved to a later periodThe strongest slippage signal in the record
Amount changedQuote revised up or downDiscounting or scope movement
Close date changes deserve their own column and a running count per deal. At ORM the rep changing a close date is the best single signal of deal slippage, and a deal that slips from one period into the next is less likely to close even when it stays in commit. A deal with three pushes on record is a different asset from a deal with none, and the roll-up should show that difference.

What do you do with the gap between the roll-up and the target?

Name where the closing revenue comes from before anyone accepts the gap as manageable. Revenue in a period arrives from three places, and each carries different risk.
SourceWhat it isThe risk attached
Carry-overDeals already in pipeline on day one, expected to close this periodAging, pushed dates, values that shrink at signature
In-quarterDeals created, qualified, and closed inside the periodDepends on creation volume nobody has generated yet
Pull-forwardDeals from a future period brought earlyUsually bought with discount, and it empties next period
Teams over-trust the carry-over line because it is visible in the CRM and under-model the in-quarter line because it is not. They also understate what pulling deals forward costs. A gap covered by pull-forward is a gap moved, not a gap closed, and the roll-up should say so in the named risk field.

How does the manager number get reconciled with the model?

Reconcile the two numbers deal by deal, then submit one. Never average them. When a statistical model and a manager disagree, the disagreement is the useful part. It points at specific deals where the manager knows something the data does not, or where the manager is carrying a deal the data has already written off.

Manual forecasting done well lands around 90 percent accuracy on new and expansion business, but it consumes a large amount of manager time and it goes stale the moment conditions change. ORM targets 95 percent without manual adjustment, holding from day one through day ninety of the quarter and updating as the period progresses. The reconciliation step is where a manager earns the override: state which deal, state why, and let the record settle it at period end.

How do you know the roll-up is working?

Score submitted against actual by week of the period, per manager, every period. One number for the whole team hides the two managers who are causing the variance.

Plot each manager's week-one submission, week-four, and final submission against what booked. A manager whose early number lands close every period is inspecting deals. A manager who converges only in the last week is reporting outcomes after they happen, which arrives too late to change anything. That view also exposes the direction of the error. Consistent under-calling is sandbagging, consistent over-calling is optimism, and the two require different coaching. The forecast accuracy definition sets out how to calculate the score so it stays comparable across teams of different sizes.

Run this for two quarters and the roll-up stops being an administrative task. It becomes the record of which managers can see their business, which is the thing you actually needed to know. For the underlying build, start with how to create a sales forecast.

Frequently Asked Questions

What is a forecast roll-up?

A forecast roll-up is the process of consolidating rep-level forecasts into a team number, then a segment number, then a company number. Each level adds judgment. The roll-up template exists so that judgment is written down instead of applied silently on the way up.

What fields should a manager forecast template include?

Quota for the period, closed to date, commit, best case, total forecast, gap to quota, the week-over-week change in each category, and the deals that moved. Anything beyond that belongs in the deal grid, not the roll-up.

Should managers submit a number lower than the sum of their reps?

Often yes, and the template should capture why. A manager who applies a haircut without recording which deals it applies to has removed information from the forecast. Name the deals being discounted so the adjustment can be checked after the period closes.

How often should the roll-up be submitted?

Weekly, at the same hour, before the forecast call rather than during it. Submitting live turns the call into data entry. Submitting beforehand turns the call into a discussion of the deals that changed.

How do you check whether a manager's roll-up is any good?

Track submitted versus actual by week of the period for each manager. A manager whose week-one number lands within a few points every period is doing real inspection. A manager who is only accurate in the final week is reporting, not forecasting.

PF
Pete Furseth
ORM Technologies
Pete has built custom revenue forecast models for B2B SaaS companies for over a decade.

See how ORM turns these insights into action

ORM builds custom revenue forecast models for B2B SaaS companies. Not dashboards. Prescriptive analytics that tell you what to do next.

Schedule a Demo