ORM Technologies Blog

ORM Technologies Blog https://orm-tech.com/blog/ Sales forecasting, pipeline analytics, RevOps, and marketing attribution guides for B2B SaaS revenue teams. en-us Thu, 09 Apr 2026 00:21:58 GMT <![CDATA[ORM vs Aviso: AI Revenue Forecasting Compared]]> https://orm-tech.com/blog/orm-vs-aviso/ https://orm-tech.com/blog/orm-vs-aviso/ Pete Furseth Wed, 01 Apr 2026 00:00:00 GMT Comparisons <![CDATA[ORM vs Dreamdata: Attribution and Revenue Analytics Compared]]> https://orm-tech.com/blog/orm-vs-dreamdata/ https://orm-tech.com/blog/orm-vs-dreamdata/ Pete Furseth Wed, 01 Apr 2026 00:00:00 GMT Comparisons <![CDATA[ORM vs HubSpot: Revenue Analytics Compared]]> https://orm-tech.com/blog/orm-vs-hubspot/ https://orm-tech.com/blog/orm-vs-hubspot/ Pete Furseth Wed, 01 Apr 2026 00:00:00 GMT Comparisons <![CDATA[ORM vs InsightSquared: Revenue Analytics Compared]]> https://orm-tech.com/blog/orm-vs-insightsquared/ https://orm-tech.com/blog/orm-vs-insightsquared/ Pete Furseth Wed, 01 Apr 2026 00:00:00 GMT Comparisons <![CDATA[Sales Cycle Length: Benchmarks, Analysis, and How to Shorten Your Close Time]]> https://orm-tech.com/blog/sales-cycle-length-guide/ https://orm-tech.com/blog/sales-cycle-length-guide/ Pete Furseth Sat, 21 Mar 2026 00:00:00 GMT Pipeline Analytics <![CDATA[Marketing ROI: How to Measure, Calculate, and Prove Marketing's Impact on Revenue]]> https://orm-tech.com/blog/marketing-roi-guide/ https://orm-tech.com/blog/marketing-roi-guide/ Pete Furseth Fri, 20 Mar 2026 00:00:00 GMT Marketing Analytics <![CDATA[ORM vs 6sense: Predictive Revenue Analytics Compared]]> https://orm-tech.com/blog/orm-vs-6sense/ https://orm-tech.com/blog/orm-vs-6sense/ Pete Furseth Fri, 20 Mar 2026 00:00:00 GMT Comparisons <![CDATA[ORM vs Bizible (Marketo Measure): Marketing Attribution Compared]]> https://orm-tech.com/blog/orm-vs-bizible/ https://orm-tech.com/blog/orm-vs-bizible/ Pete Furseth Fri, 20 Mar 2026 00:00:00 GMT Comparisons <![CDATA[ORM vs Clari: Revenue Forecasting Compared]]> https://orm-tech.com/blog/orm-vs-clari/ https://orm-tech.com/blog/orm-vs-clari/ Pete Furseth Fri, 20 Mar 2026 00:00:00 GMT Comparisons <![CDATA[ORM vs Gong: Revenue Intelligence Compared]]> https://orm-tech.com/blog/orm-vs-gong/ https://orm-tech.com/blog/orm-vs-gong/ Pete Furseth Fri, 20 Mar 2026 00:00:00 GMT Comparisons <![CDATA[Revenue Operations KPIs: The 12 Metrics Every RevOps Team Should Track]]> https://orm-tech.com/blog/revops-kpis/ https://orm-tech.com/blog/revops-kpis/ Pete Furseth Fri, 20 Mar 2026 00:00:00 GMT Revenue Operations <![CDATA[Pipeline Coverage Ratio: The Number That Predicts Your Quarter]]> https://orm-tech.com/blog/pipeline-coverage-ratio/ https://orm-tech.com/blog/pipeline-coverage-ratio/ Pete Furseth Thu, 19 Mar 2026 00:00:00 GMT Pipeline Analytics <![CDATA[Win Rate: How to Calculate, Benchmark, and Improve Your Close Rate]]> https://orm-tech.com/blog/win-rate-guide/ https://orm-tech.com/blog/win-rate-guide/ Pete Furseth Thu, 19 Mar 2026 00:00:00 GMT Pipeline Analytics <![CDATA[Forecast Accuracy: How to Measure It, Why It Matters, and How to Improve It]]> https://orm-tech.com/blog/forecast-accuracy-guide/ https://orm-tech.com/blog/forecast-accuracy-guide/ Pete Furseth Wed, 18 Mar 2026 00:00:00 GMT Sales Forecasting <![CDATA[6 Sales Forecasting Methods That Actually Work (And When to Use Each)]]> https://orm-tech.com/blog/sales-forecasting-methods/ https://orm-tech.com/blog/sales-forecasting-methods/ Pete Furseth Tue, 17 Mar 2026 00:00:00 GMT Sales Forecasting <![CDATA[Revenue Operations Team Structure: How to Organize RevOps at Every Stage]]> https://orm-tech.com/blog/revenue-operations-team-structure/ https://orm-tech.com/blog/revenue-operations-team-structure/ Pete Furseth Sun, 15 Mar 2026 00:00:00 GMT Revenue Operations <![CDATA[Sales Pipeline KPIs: The 7 Numbers Every Revenue Leader Tracks Weekly]]> https://orm-tech.com/blog/sales-pipeline-kpis/ https://orm-tech.com/blog/sales-pipeline-kpis/ Pete Furseth Sun, 15 Mar 2026 00:00:00 GMT Pipeline Metrics, KPIs & Analytics <![CDATA[Marketing Attribution for B2B SaaS: Models, Methods, and What Actually Works]]> https://orm-tech.com/blog/marketing-attribution-guide/ https://orm-tech.com/blog/marketing-attribution-guide/ Pete Furseth Sat, 14 Mar 2026 00:00:00 GMT Marketing Analytics <![CDATA[Revenue Operations: The Complete Guide for B2B SaaS Companies]]> https://orm-tech.com/blog/revenue-operations-guide/ https://orm-tech.com/blog/revenue-operations-guide/ Pete Furseth Thu, 12 Mar 2026 00:00:00 GMT Revenue Operations <![CDATA[Sales Pipeline Metrics: The Complete Guide to Measuring Pipeline Health]]> https://orm-tech.com/blog/sales-pipeline-metrics-guide/ https://orm-tech.com/blog/sales-pipeline-metrics-guide/ Pete Furseth Tue, 10 Mar 2026 00:00:00 GMT Pipeline Analytics <![CDATA[Sales Forecasting Models Explained: Choosing the Right One for Your Revenue Team]]> https://orm-tech.com/blog/sales-forecasting-models-explained/ https://orm-tech.com/blog/sales-forecasting-models-explained/ Pete Furseth Fri, 06 Mar 2026 00:00:00 GMT Sales Forecasting <![CDATA[Adjusting Campaigns Based on Performance: A Playbook for B2B Revenue Teams]]> https://orm-tech.com/blog/adjusting-campaigns/ https://orm-tech.com/blog/adjusting-campaigns/ Pete Furseth Thu, 05 Mar 2026 00:00:00 GMT B2B Marketing Analytics <![CDATA[Sales Forecasting: Complete Guide to Methods, Models, and Best Practices]]> https://orm-tech.com/blog/sales-forecasting-complete-guide/ https://orm-tech.com/blog/sales-forecasting-complete-guide/ Pete Furseth Thu, 05 Mar 2026 00:00:00 GMT Sales Forecasting <![CDATA[Pipeline Does Not Equal Revenue: Why Volume Alone Misleads GTM Teams]]> https://orm-tech.com/blog/pipeline-does-not-equal-revenue/ https://orm-tech.com/blog/pipeline-does-not-equal-revenue/ Pete Furseth Wed, 18 Feb 2026 00:00:00 GMT Pipeline Metrics <![CDATA[ORM Technologies Introduces Refined Brand Identity]]> https://orm-tech.com/blog/orm-predictive-revenue-brand-identity/ https://orm-tech.com/blog/orm-predictive-revenue-brand-identity/ Pete Furseth Thu, 05 Feb 2026 00:00:00 GMT Company News <![CDATA[The Future of RevOps: Strategic Planning and Trends for 2026]]> https://orm-tech.com/blog/revops-strategic-planning-trends-for-2026/ https://orm-tech.com/blog/revops-strategic-planning-trends-for-2026/ Pete Furseth Mon, 22 Sep 2025 00:00:00 GMT RevOps Strategy <![CDATA[When the Sales Forecast Fails: A RevOps Rescue Story]]> https://orm-tech.com/blog/revops-rescue-story/ https://orm-tech.com/blog/revops-rescue-story/ Pete Furseth Thu, 31 Jul 2025 00:00:00 GMT RevOps Fundamentals <![CDATA[Contextual AI: The Next Frontier in Sales and Marketing Performance]]> https://orm-tech.com/blog/contextual-ai-next-frontier-in-sales-and-marketing/ https://orm-tech.com/blog/contextual-ai-next-frontier-in-sales-and-marketing/ Pete Furseth Tue, 15 Apr 2025 00:00:00 GMT Sales Forecasting <![CDATA[The Future of Predictive Revenue Analytics: 7 Trends Reshaping B2B GTM]]> https://orm-tech.com/blog/2025-predictive-revenue-analytics-trends/ https://orm-tech.com/blog/2025-predictive-revenue-analytics-trends/ Pete Furseth Mon, 31 Mar 2025 00:00:00 GMT Sales Forecasting <![CDATA[What Is Cognitive AI and How Can It Predict Revenue?]]> https://orm-tech.com/blog/what-is-cognitive-ai-and-how-can-it-predict-revenue/ https://orm-tech.com/blog/what-is-cognitive-ai-and-how-can-it-predict-revenue/ Pete Furseth Tue, 25 Mar 2025 00:00:00 GMT Sales Forecasting <![CDATA[ORM Technologies Successfully Completes SOC 2 Type 2 Audit]]> https://orm-tech.com/blog/orm-technologies-successfully-completes-soc-2-type-2-audit-examination/ https://orm-tech.com/blog/orm-technologies-successfully-completes-soc-2-type-2-audit-examination/ Pete Furseth Wed, 15 Nov 2023 00:00:00 GMT Company News <![CDATA[Capitalizing on Marketing Analytics in B2B: A Practical Roadmap]]> https://orm-tech.com/blog/capitalizing-on-marketing-analytics-in-b2b-marketing/ https://orm-tech.com/blog/capitalizing-on-marketing-analytics-in-b2b-marketing/ Pete Furseth Thu, 05 Oct 2023 00:00:00 GMT B2B Marketing Analytics <![CDATA[ORM Technologies Appoints Executive Advisory Board]]> https://orm-tech.com/blog/orm-appoints-advisory-board/ https://orm-tech.com/blog/orm-appoints-advisory-board/ Pete Furseth Tue, 26 Apr 2022 00:00:00 GMT Company News <![CDATA[ORM Technologies Launches New Website]]> https://orm-tech.com/blog/new-website-pr/ https://orm-tech.com/blog/new-website-pr/ Pete Furseth Thu, 07 Apr 2022 00:00:00 GMT Company News <![CDATA[Sales Forecasting and Predictive Analytics: 5 Attributes That Predict Which Deals Will Win]]> https://orm-tech.com/blog/sales-forecasting-predictive-analytics/ https://orm-tech.com/blog/sales-forecasting-predictive-analytics/ Pete Furseth Thu, 12 Aug 2021 00:00:00 GMT Sales Forecasting <![CDATA[What Makes a Marketing Campaign Effective? Data from B2B Software Companies]]> https://orm-tech.com/blog/effective-marketing-campaigns/ https://orm-tech.com/blog/effective-marketing-campaigns/ Pete Furseth Tue, 21 Apr 2020 00:00:00 GMT B2B Marketing Analytics <![CDATA[Five Common UTM Parameter Mistakes (And How to Fix Them)]]> https://orm-tech.com/blog/five-common-utm-parameter-mistakes/ https://orm-tech.com/blog/five-common-utm-parameter-mistakes/ Pete Furseth Wed, 13 Dec 2017 00:00:00 GMT Marketing Analytics <![CDATA[Best Practices for UTM Parameters: A Complete Guide for B2B Marketers]]> https://orm-tech.com/blog/best-practices-utm-parameters/ https://orm-tech.com/blog/best-practices-utm-parameters/ Pete Furseth Wed, 06 Dec 2017 00:00:00 GMT Marketing Analytics <![CDATA[6 Metrics to Review in Your Quarterly Business Review (QBR)]]> https://orm-tech.com/blog/6-metrics-quarterly-business-review/ https://orm-tech.com/blog/6-metrics-quarterly-business-review/ Pete Furseth Wed, 15 Nov 2017 00:00:00 GMT Sales Analytics <![CDATA[Seven Signs Your Business Needs Sales and Marketing Optimization]]> https://orm-tech.com/blog/seven-signs-need-optimization/ https://orm-tech.com/blog/seven-signs-need-optimization/ Pete Furseth Mon, 06 Nov 2017 00:00:00 GMT RevOps Strategy <![CDATA[The Ultimate Cheat Sheet for Marketing Analytics: Trends, Attribution, and Forecasting]]> https://orm-tech.com/blog/ultimate-cheat-sheet-marketing-analytics/ https://orm-tech.com/blog/ultimate-cheat-sheet-marketing-analytics/ Pete Furseth Wed, 01 Nov 2017 00:00:00 GMT B2B Marketing Analytics <![CDATA[10 Sales Analytics Tips That Actually Move Revenue]]> https://orm-tech.com/blog/10-quick-tips-sales-analytics/ https://orm-tech.com/blog/10-quick-tips-sales-analytics/ Pete Furseth Fri, 27 Oct 2017 00:00:00 GMT Sales Analytics <![CDATA[The Data-Driven Marketer: How to Use Engagement, Audience, and ROI Data Effectively]]> https://orm-tech.com/blog/data-driven-marketer/ https://orm-tech.com/blog/data-driven-marketer/ Pete Furseth Wed, 25 Oct 2017 00:00:00 GMT B2B Marketing Analytics <![CDATA[Sales Budgets Simplified: How Turnover and Ramp Time Destroy Your Numbers]]> https://orm-tech.com/blog/sales-budgets-simplfied/ https://orm-tech.com/blog/sales-budgets-simplfied/ Pete Furseth Fri, 20 Oct 2017 00:00:00 GMT Sales Strategy <![CDATA[How to Build the Perfect Marketing Budget Using Historical Data and ROI]]> https://orm-tech.com/blog/perfect-marketing-budget/ https://orm-tech.com/blog/perfect-marketing-budget/ Pete Furseth Wed, 18 Oct 2017 00:00:00 GMT B2B Marketing Analytics <![CDATA[Annual Sales Planning Is Dead on Arrival: Why Multi-Year Planning Wins]]> https://orm-tech.com/blog/annual-planning-doa/ https://orm-tech.com/blog/annual-planning-doa/ Pete Furseth Fri, 13 Oct 2017 00:00:00 GMT Sales Strategy <![CDATA[6 Critical Marketing Metrics Every CFO Should Track]]> https://orm-tech.com/blog/6-critical-marketing-metrics-for-cfo/ https://orm-tech.com/blog/6-critical-marketing-metrics-for-cfo/ Pete Furseth Fri, 29 Sep 2017 00:00:00 GMT B2B Marketing Analytics <![CDATA[Marketing Program Multipliers: Using Association Analysis to Find Winning Combinations]]> https://orm-tech.com/blog/marketing-programs-multipliers-advanced-analytics/ https://orm-tech.com/blog/marketing-programs-multipliers-advanced-analytics/ Pete Furseth Fri, 15 Sep 2017 00:00:00 GMT B2B Marketing Analytics <![CDATA[22 Must-Have Sales Operations Metrics for Every Sales Ops Team]]> https://orm-tech.com/blog/22-sales-operations-metrics/ https://orm-tech.com/blog/22-sales-operations-metrics/ Pete Furseth Fri, 08 Sep 2017 00:00:00 GMT Sales Analytics <![CDATA[Everything You Need to Know About the Inbound SDR Role]]> https://orm-tech.com/blog/everything-need-know-inbound-sdr/ https://orm-tech.com/blog/everything-need-know-inbound-sdr/ Pete Furseth Fri, 01 Sep 2017 00:00:00 GMT Pipeline Metrics <![CDATA[Anti-Malware Scanners Are Inflating Your MQLs: How to Detect and Fix Phantom Clicks]]> https://orm-tech.com/blog/anti-malware-scanners-causing-mql-spikes/ https://orm-tech.com/blog/anti-malware-scanners-causing-mql-spikes/ Pete Furseth Fri, 25 Aug 2017 00:00:00 GMT B2B Marketing Analytics <![CDATA[Sales and Marketing Data Analytics: A Framework for Becoming Best-in-Class]]> https://orm-tech.com/blog/sales-marketing-data-analytics/ https://orm-tech.com/blog/sales-marketing-data-analytics/ Pete Furseth Fri, 18 Aug 2017 00:00:00 GMT B2B Marketing Analytics <![CDATA[Optimized Marketing ROI: How to Maximize Revenue from Your Marketing Spend]]> https://orm-tech.com/blog/optimized-marketing-roi/ https://orm-tech.com/blog/optimized-marketing-roi/ Pete Furseth Fri, 11 Aug 2017 00:00:00 GMT Marketing Analytics <![CDATA[Martech ROI: How to Know If Your Marketing Technology Is Worth It]]> https://orm-tech.com/blog/martech-roi/ https://orm-tech.com/blog/martech-roi/ Pete Furseth Fri, 04 Aug 2017 00:00:00 GMT Marketing Analytics <![CDATA[Your Martech Stack Is Built Like a House: A Four-Category Framework]]> https://orm-tech.com/blog/your-martech-stack-is-built-like-a-house/ https://orm-tech.com/blog/your-martech-stack-is-built-like-a-house/ Pete Furseth Fri, 28 Jul 2017 00:00:00 GMT B2B Marketing Analytics <![CDATA[How to Measure Sales Forecast Accuracy (And Get It Above 90%)]]> https://orm-tech.com/blog/accurate-sales-forecast/ https://orm-tech.com/blog/accurate-sales-forecast/ Pete Furseth Fri, 21 Jul 2017 00:00:00 GMT Sales Forecasting <![CDATA[Revenue Attribution: How to Connect Marketing Programs to Won Deals]]> https://orm-tech.com/blog/revenue-attribution/ https://orm-tech.com/blog/revenue-attribution/ Pete Furseth Fri, 14 Jul 2017 00:00:00 GMT Marketing Attribution Models <![CDATA[How to Improve Your Sales Forecast with Ensemble Forecasting]]> https://orm-tech.com/blog/improve-sales-forecast/ https://orm-tech.com/blog/improve-sales-forecast/ Pete Furseth Fri, 30 Jun 2017 00:00:00 GMT Sales Forecasting <![CDATA[How to Measure Marketing Conversion Rates: A Rolling Average Framework]]> https://orm-tech.com/blog/how-to-best-measure-marketing-conversion-rates/ https://orm-tech.com/blog/how-to-best-measure-marketing-conversion-rates/ Pete Furseth Mon, 26 Jun 2017 00:00:00 GMT B2B Marketing Analytics <![CDATA[What Are Optimized Analytics? Descriptive, Predictive, and Prescriptive Unified]]> https://orm-tech.com/blog/what-are-optimized-analytics/ https://orm-tech.com/blog/what-are-optimized-analytics/ Pete Furseth Mon, 19 Jun 2017 00:00:00 GMT RevOps Fundamentals <![CDATA[Why You Missed Your Sales Forecast: Price and Volume Variance Analysis]]> https://orm-tech.com/blog/why-you-missed-your-sales-forecast/ https://orm-tech.com/blog/why-you-missed-your-sales-forecast/ Pete Furseth Fri, 09 Jun 2017 00:00:00 GMT Sales Forecasting <![CDATA[12 Critical Sales Metrics Every CFO Should Track]]> https://orm-tech.com/blog/12-critical-sales-metrics-for-cfos/ https://orm-tech.com/blog/12-critical-sales-metrics-for-cfos/ Pete Furseth Fri, 02 Jun 2017 00:00:00 GMT Sales Analytics <![CDATA[Does Predictive Lead Scoring Work? When to Use It (And When Not To)]]> https://orm-tech.com/blog/does-predictive-lead-scoring-work/ https://orm-tech.com/blog/does-predictive-lead-scoring-work/ Pete Furseth Thu, 25 May 2017 00:00:00 GMT Marketing Analytics <![CDATA[B2B Email Performance Benchmarks: Opens, Clicks, Bounces, and Unsubscribes]]> https://orm-tech.com/blog/email-performance-benchmarks/ https://orm-tech.com/blog/email-performance-benchmarks/ Pete Furseth Fri, 12 May 2017 00:00:00 GMT B2B Marketing Analytics <![CDATA[Zombie Sales Opportunities: Your Survival Guide to Pipeline Hygiene]]> https://orm-tech.com/blog/zombie-sales-opps-your-survival-guide/ https://orm-tech.com/blog/zombie-sales-opps-your-survival-guide/ Pete Furseth Fri, 05 May 2017 00:00:00 GMT Pipeline Metrics <![CDATA[Social Lead Scoring: How to Get a Quick Win from Social Media Data]]> https://orm-tech.com/blog/social-lead-scoring-get-a-quick-win/ https://orm-tech.com/blog/social-lead-scoring-get-a-quick-win/ Pete Furseth Fri, 28 Apr 2017 00:00:00 GMT Marketing Analytics <![CDATA[6 Metrics to Rank Your Sales Team (Clear, Measurable, and Fair)]]> https://orm-tech.com/blog/6-metrics-to-rank-your-sales-team/ https://orm-tech.com/blog/6-metrics-to-rank-your-sales-team/ Pete Furseth Fri, 21 Apr 2017 00:00:00 GMT Sales Analytics <![CDATA[Account-Based Lead Scoring: A Practical Guide for B2B Marketers]]> https://orm-tech.com/blog/quick-and-easy-guide-to-account-based-lead-scoring/ https://orm-tech.com/blog/quick-and-easy-guide-to-account-based-lead-scoring/ Pete Furseth Fri, 14 Apr 2017 00:00:00 GMT Marketing Analytics <![CDATA[Behavior Scoring: A Practical Guide to Scoring Lead Engagement]]> https://orm-tech.com/blog/quick-and-easy-guide-to-behavior-scoring/ https://orm-tech.com/blog/quick-and-easy-guide-to-behavior-scoring/ Pete Furseth Fri, 07 Apr 2017 00:00:00 GMT Marketing Analytics <![CDATA[Demographic Scoring: How to Score Leads Based on Buyer Persona Fit]]> https://orm-tech.com/blog/quick-and-easy-guide-to-demographic-scoring/ https://orm-tech.com/blog/quick-and-easy-guide-to-demographic-scoring/ Pete Furseth Fri, 31 Mar 2017 00:00:00 GMT Marketing Analytics <![CDATA[A Quick and Easy Guide to Managing Your Marketing Leads]]> https://orm-tech.com/blog/quick-and-easy-guide-to-managing-your-leads/ https://orm-tech.com/blog/quick-and-easy-guide-to-managing-your-leads/ Pete Furseth Fri, 24 Mar 2017 00:00:00 GMT Marketing Analytics <![CDATA[Marketing ROI: Why It Is Still a Top Priority (And How to Finally Solve It)]]> https://orm-tech.com/blog/marketing-roi-top-priority/ https://orm-tech.com/blog/marketing-roi-top-priority/ Pete Furseth Thu, 16 Mar 2017 00:00:00 GMT Marketing Analytics <![CDATA[How to Clean Up Your Marketing Data in 5 Steps]]> https://orm-tech.com/blog/how-to-clean-up-your-marketing-data-in-5-easy-steps/ https://orm-tech.com/blog/how-to-clean-up-your-marketing-data-in-5-easy-steps/ Pete Furseth Fri, 10 Mar 2017 00:00:00 GMT RevOps Fundamentals <![CDATA[16 Metrics to Track the Health of Your Sales Pipeline]]> https://orm-tech.com/blog/16-metrics-to-track-the-health-of-your-sales-pipeline/ https://orm-tech.com/blog/16-metrics-to-track-the-health-of-your-sales-pipeline/ Pete Furseth Fri, 03 Mar 2017 00:00:00 GMT Sales Analytics <![CDATA[GPS Navigation and Sales Optimization: The Same Math, Different Destinations]]> https://orm-tech.com/blog/optimal-gps-directions-vs-sales-optimization/ https://orm-tech.com/blog/optimal-gps-directions-vs-sales-optimization/ Pete Furseth Wed, 22 Feb 2017 00:00:00 GMT RevOps Strategy <![CDATA[How to Use Machine Learning to Value Your Sales Funnel]]> https://orm-tech.com/blog/how-to-use-machine-learning-to-value-your-sales-funnel/ https://orm-tech.com/blog/how-to-use-machine-learning-to-value-your-sales-funnel/ Pete Furseth Wed, 15 Feb 2017 00:00:00 GMT Sales Forecasting <![CDATA[5 Practical Tips to Align Sales and Marketing Around Revenue Growth]]> https://orm-tech.com/blog/5-tips-to-align-sales-and-marketing/ https://orm-tech.com/blog/5-tips-to-align-sales-and-marketing/ Pete Furseth Wed, 08 Feb 2017 00:00:00 GMT RevOps Fundamentals <![CDATA[Score-Based Marketing Attribution: A Smarter Approach to Measuring Program ROI]]> https://orm-tech.com/blog/score-based-approach-to-marketing-attribution/ https://orm-tech.com/blog/score-based-approach-to-marketing-attribution/ Pete Furseth Wed, 01 Feb 2017 00:00:00 GMT Marketing Attribution Models <![CDATA[Marketing Mix Optimization: How to Allocate Your Budget for Maximum Revenue]]> https://orm-tech.com/blog/optimization-marketing-mix/ https://orm-tech.com/blog/optimization-marketing-mix/ Pete Furseth Wed, 25 Jan 2017 00:00:00 GMT B2B Marketing Analytics <![CDATA[Optimal Sales Resource Plan: How to Allocate Headcount for Maximum Revenue at Minimum Cost]]> https://orm-tech.com/blog/optimization-sales-resource-plan/ https://orm-tech.com/blog/optimization-sales-resource-plan/ Pete Furseth Wed, 18 Jan 2017 00:00:00 GMT RevOps Strategy <![CDATA[Optimization: The Secret to Increasing Revenue Without Increasing Investment]]> https://orm-tech.com/blog/optimization-the-secret-to-increasing-revenue/ https://orm-tech.com/blog/optimization-the-secret-to-increasing-revenue/ Pete Furseth Wed, 11 Jan 2017 00:00:00 GMT RevOps Strategy <![CDATA[Leveraging Predictive Analytics in the Sales Recruiting Process]]> https://orm-tech.com/blog/sales-efficiency-leveraging-predictive-analytics-in-the-sales-recruiting-process/ https://orm-tech.com/blog/sales-efficiency-leveraging-predictive-analytics-in-the-sales-recruiting-process/ Pete Furseth Wed, 04 Jan 2017 00:00:00 GMT Sales Operations <![CDATA[Sales Efficiency Ramp Rates: How Much Should You Invest in Improving Them?]]> https://orm-tech.com/blog/sales-efficiency-ramp-rates-how-much-should-you-invest-in-improving-them/ https://orm-tech.com/blog/sales-efficiency-ramp-rates-how-much-should-you-invest-in-improving-them/ Pete Furseth Thu, 22 Dec 2016 00:00:00 GMT Sales Operations <![CDATA[Sales Efficiency: What Should You Really Expect from Your Team?]]> https://orm-tech.com/blog/sales-efficiency-what-should-you-really-expect-from-your-team/ https://orm-tech.com/blog/sales-efficiency-what-should-you-really-expect-from-your-team/ Pete Furseth Wed, 14 Dec 2016 00:00:00 GMT Sales Operations <![CDATA[How to Pick a Sales Analytics Platform: A 6-Point Evaluation Checklist]]> https://orm-tech.com/blog/how-to-pick-a-sales-analytics-platform/ https://orm-tech.com/blog/how-to-pick-a-sales-analytics-platform/ Pete Furseth Wed, 07 Dec 2016 00:00:00 GMT Pipeline Software & Tools <![CDATA[What Is Annual Sales Planning Costing Your Business?]]> https://orm-tech.com/blog/annual-sales-planning-what-is-it-costing-your-business/ https://orm-tech.com/blog/annual-sales-planning-what-is-it-costing-your-business/ Pete Furseth Wed, 30 Nov 2016 00:00:00 GMT Sales Strategy <![CDATA[What Is Your Sales Ramp Rate?]]> https://orm-tech.com/blog/what-is-your-sales-ramp-rate/ https://orm-tech.com/blog/what-is-your-sales-ramp-rate/ Pete Furseth Wed, 16 Nov 2016 00:00:00 GMT Sales Operations <![CDATA[The Revenue Plan: Significant Challenges VPs of Sales Face in Annual Planning]]> https://orm-tech.com/blog/significant-challenges-in-annual-revenue-planning-for-a-vp-of-sales/ https://orm-tech.com/blog/significant-challenges-in-annual-revenue-planning-for-a-vp-of-sales/ Pete Furseth Wed, 09 Nov 2016 00:00:00 GMT Sales Strategy <![CDATA[3 Hidden Costs of Sales Team Turnover (Beyond Recruiting Fees)]]> https://orm-tech.com/blog/3-hidden-costs-of-sales-team-turnover/ https://orm-tech.com/blog/3-hidden-costs-of-sales-team-turnover/ Pete Furseth Wed, 02 Nov 2016 00:00:00 GMT Sales Strategy