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    <title>ORM Technologies Blog</title>
    <link>https://orm-tech.com/blog/</link>
    <description>Sales forecasting, pipeline analytics, RevOps, and marketing attribution guides for B2B SaaS revenue teams.</description>
    <language>en-us</language>
    <lastBuildDate>Sun, 16 Aug 2026 20:14:10 GMT</lastBuildDate>
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    <item>
      <title><![CDATA[How Machine Learning Predicts Deal Close Dates]]></title>
      <link>https://orm-tech.com/blog/how-machine-learning-predicts-deal-close-dates/</link>
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      <description><![CDATA[Machine learning can predict a deal close date from grouped close curves that run 1 to 80 weeks. See how the grouping works and why rep dates are weak input.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Write a Forecast Override Policy]]></title>
      <link>https://orm-tech.com/blog/forecast-override-policy/</link>
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      <description><![CDATA[Set a forecast override policy: who may adjust a submitted number, what evidence the change needs, and how to score six quarters of overrides against actuals.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate ARR With Mixed Contract Terms]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-arr-from-mixed-contract-terms/</link>
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      <description><![CDATA[Normalize multi-year, monthly, usage-based, and ramped contracts into a single ARR number, with rules for one-time fees, overages, and pilots.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Fix Missing and Past-Due Close Dates in Your CRM]]></title>
      <link>https://orm-tech.com/blog/how-to-fix-missing-close-dates-in-crm/</link>
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      <description><![CDATA[Triage past-dated and blank close dates in three outcomes, plus the CRM close date hygiene rules that stop sellers parking deals on the last day of a quarter.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Deal Slippage Rate]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-deal-slippage-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-deal-slippage-rate/</guid>
      <description><![CDATA[Measure what share of committed pipeline pushes past the period, break it down by rep and stage, and read the signals that predict a slip before the date moves.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[CRM Data Entry Standards That Sales Reps Will Actually Follow]]></title>
      <link>https://orm-tech.com/blog/crm-data-entry-standards-for-sales-reps/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/crm-data-entry-standards-for-sales-reps/</guid>
      <description><![CDATA[How to write data entry standards around the moments reps already work, cut the field count, and make compliance visible without adding admin time.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[NRR vs NDR: Are Net Revenue Retention and Net Dollar Retention Different?]]></title>
      <link>https://orm-tech.com/blog/nrr-vs-ndr/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/nrr-vs-ndr/</guid>
      <description><![CDATA[NRR and NDR name the same calculation. Where the terms came from, the places they can diverge, and what to check before comparing benchmarks.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Rolling Forecast vs Static Annual Forecast: Which One Should RevOps Run?]]></title>
      <link>https://orm-tech.com/blog/rolling-forecast-vs-static-annual-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/rolling-forecast-vs-static-annual-forecast/</guid>
      <description><![CDATA[Rolling forecast vs static forecast, compared on horizon, refresh cadence, accountability, and cost, plus the signals that your annual plan has gone stale.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Which RevOps Tasks Should You Automate With AI First?]]></title>
      <link>https://orm-tech.com/blog/which-revops-tasks-to-automate-with-ai/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/which-revops-tasks-to-automate-with-ai/</guid>
      <description><![CDATA[Sequence AI revenue operations tasks by payback: those that land inside a quarter, those needing a trained model first, and the work to leave with a human.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[CRM Data Hygiene Checklist: What to Check Weekly, Monthly, and Quarterly]]></title>
      <link>https://orm-tech.com/blog/crm-data-hygiene-checklist/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/crm-data-hygiene-checklist/</guid>
      <description><![CDATA[A CRM data hygiene checklist split by cadence, with the field checks to run weekly before the forecast call and the deeper passes for monthly and quarterly.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Deal Qualification Scorecard Template: How to Score an Opportunity in Two Minutes]]></title>
      <link>https://orm-tech.com/blog/deal-qualification-scorecard-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/deal-qualification-scorecard-template/</guid>
      <description><![CDATA[A deal qualification scorecard with seven weighted criteria, fixed scoring bands, the action each total triggers, and the monthly check that catches inflation.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[QBR vs Monthly Business Review: Which Cadence Do You Need?]]></title>
      <link>https://orm-tech.com/blog/qbr-vs-monthly-business-review/</link>
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      <description><![CDATA[QBR vs monthly business review compared on horizon, attendees, metrics, and decision rights, plus which review owns strategy and which catches misses early.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[SaaS Churn Rate Benchmarks by Segment: SMB to Enterprise]]></title>
      <link>https://orm-tech.com/blog/saas-churn-rate-benchmarks-by-segment/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/saas-churn-rate-benchmarks-by-segment/</guid>
      <description><![CDATA[SaaS churn rate benchmarks only mean something inside a segment. How to cohort SMB through enterprise, read logo against revenue, and set an honest bar.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Why Is My Win Rate Dropping? A Diagnostic Guide for B2B SaaS Teams]]></title>
      <link>https://orm-tech.com/blog/why-is-my-win-rate-dropping/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/why-is-my-win-rate-dropping/</guid>
      <description><![CDATA[Why is my win rate dropping? A four-step diagnosis: confirm the drop survives segmentation, find the stage it lives in, separate market pressure from execution.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 03 Aug 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[cARR vs ARR: What Committed ARR Counts That ARR Does Not]]></title>
      <link>https://orm-tech.com/blog/committed-arr-vs-arr/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/committed-arr-vs-arr/</guid>
      <description><![CDATA[cARR includes signed contracts that have not started billing. ARR counts what is live today. Where the gap comes from and which number to report.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 31 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Deal Slippage vs Deal Loss]]></title>
      <link>https://orm-tech.com/blog/deal-slippage-vs-deal-loss/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/deal-slippage-vs-deal-loss/</guid>
      <description><![CDATA[A lost deal leaves the forecast. Deal slippage vs deal loss on measuring each, why slippage costs more, and what to do with the slipped deals in the quarter.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 31 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How Many Sales Reps Do I Need to Hit My Revenue Target?]]></title>
      <link>https://orm-tech.com/blog/how-many-sales-reps-do-i-need/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-many-sales-reps-do-i-need/</guid>
      <description><![CDATA[The headcount math that connects a revenue number to a hiring plan, including the attainment haircut, ramp discount, and attrition buffer most models leave out.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 31 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Improve Renewal Forecast Accuracy]]></title>
      <link>https://orm-tech.com/blog/how-to-improve-renewal-forecast-accuracy/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-improve-renewal-forecast-accuracy/</guid>
      <description><![CDATA[Why renewals need their own forecast, which churn signals arrive earliest, and how a monthly ARR waterfall turns retention into a number you can predict.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 31 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Weekly Forecast Call That Improves Accuracy]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-weekly-forecast-call/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-weekly-forecast-call/</guid>
      <description><![CDATA[An agenda, a time budget, and a set of questions for the weekly forecast call, built to surface changed assumptions instead of rehearsing deal status.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 31 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Weekly Sales One-on-One]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-weekly-sales-one-on-one/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-weekly-sales-one-on-one/</guid>
      <description><![CDATA[A 30-minute one-on-one structure for sales managers, with the four rep-level numbers to bring and the coaching questions that follow from each.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 31 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good Win Rate for B2B SaaS? How to Judge Yours]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-win-rate-for-b2b-saas/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-win-rate-for-b2b-saas/</guid>
      <description><![CDATA[What is a good win rate? Build a baseline from your own trailing four quarters, pick a denominator that holds, and tell a real change from small-sample noise.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 31 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Sales Enablement vs RevOps: Which One Actually Moves Win Rate]]></title>
      <link>https://orm-tech.com/blog/sales-enablement-vs-revops/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-enablement-vs-revops/</guid>
      <description><![CDATA[Sales enablement vs RevOps: one changes what reps do, the other changes what the system does. How to tell a skill problem from a structural one.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Average Deal Size vs Average Selling Price]]></title>
      <link>https://orm-tech.com/blog/average-deal-size-vs-average-selling-price/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/average-deal-size-vs-average-selling-price/</guid>
      <description><![CDATA[Average deal size vs average selling price: what each formula counts, why ACV and TCV change the answer, and which number an annual revenue plan should use.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 29 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Revenue Churn Rate (Formula and Worked Example)]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-revenue-churn-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-revenue-churn-rate/</guid>
      <description><![CDATA[The revenue churn formula, how downgrades change the number, and why revenue churn and customer churn move in opposite directions in B2B SaaS.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 29 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Pipeline Review That Actually Moves Deals]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-pipeline-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-pipeline-review/</guid>
      <description><![CDATA[A repeatable meeting framework that separates deal inspection from rep coaching, with the exact questions to ask at each stage.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 29 Jul 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Diagnose a Mid-Quarter Revenue Shortfall Before It Becomes a Miss]]></title>
      <link>https://orm-tech.com/blog/how-to-diagnose-a-mid-quarter-revenue-shortfall/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-diagnose-a-mid-quarter-revenue-shortfall/</guid>
      <description><![CDATA[Diagnose a mid-quarter revenue shortfall at week six: separate a coverage gap from a conversion gap and price what pulling deals forward actually costs you.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Scenario Forecasting vs Single-Number Forecast: What Should You Present?]]></title>
      <link>https://orm-tech.com/blog/scenario-forecasting-vs-single-number-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/scenario-forecasting-vs-single-number-forecast/</guid>
      <description><![CDATA[Scenario forecasting vs single number forecast, compared on decision value and board credibility, plus how to build three scenarios that each name a mechanism.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[CSM vs Account Manager: Who Owns Renewal and Who Owns Growth]]></title>
      <link>https://orm-tech.com/blog/customer-success-manager-vs-account-manager/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/customer-success-manager-vs-account-manager/</guid>
      <description><![CDATA[A CSM drives adoption. An account manager carries revenue. Assign the renewal to the wrong one and your retention forecast becomes a sentiment survey.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Backtest a Sales Forecast Model Before You Trust It]]></title>
      <link>https://orm-tech.com/blog/how-to-backtest-a-sales-forecast-model/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-backtest-a-sales-forecast-model/</guid>
      <description><![CDATA[How to backtest a sales forecast model: how many quarters to score, what to measure at each snapshot, how to avoid data leakage, and when to reject the model.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Monthly Revenue Review Meeting]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-monthly-revenue-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-monthly-revenue-review/</guid>
      <description><![CDATA[An agenda for the monthly revenue review, starting with the ARR waterfall and ending with corrections you can make before the quarter closes.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Sales 1:1 vs Pipeline Review: Two Meetings That Should Never Merge]]></title>
      <link>https://orm-tech.com/blog/sales-one-on-one-vs-pipeline-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-one-on-one-vs-pipeline-review/</guid>
      <description><![CDATA[Sales 1:1 vs pipeline review: what belongs in each meeting, a side by side comparison, and how to run both without adding hours to a manager's week.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Sales Hiring Plan: Timing Hires Against Ramp]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-sales-hiring-plan/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-sales-hiring-plan/</guid>
      <description><![CDATA[Why the hiring calendar matters more than the hiring total, and how to sequence start dates so new capacity arrives in the quarter the plan actually needs it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Use AI for CRM Data Hygiene Without Starting a Cleanup Project]]></title>
      <link>https://orm-tech.com/blog/how-to-use-ai-for-crm-data-hygiene/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-use-ai-for-crm-data-hygiene/</guid>
      <description><![CDATA[AI CRM data hygiene without a cleanup project: which fields to automate, which to leave alone, how to flag stale pipeline, and why consistency beats clean data.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Machine Learning vs Weighted Pipeline Forecasting: Which One Should You Run?]]></title>
      <link>https://orm-tech.com/blog/machine-learning-vs-weighted-pipeline-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/machine-learning-vs-weighted-pipeline-forecasting/</guid>
      <description><![CDATA[Machine learning vs weighted pipeline forecasting: where stage probabilities break, what group close rates replace them with, and how to run both safely.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Renewal Forecasting vs New Business Forecasting: Why One Model Cannot Do Both]]></title>
      <link>https://orm-tech.com/blog/renewal-forecasting-vs-new-business-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/renewal-forecasting-vs-new-business-forecasting/</guid>
      <description><![CDATA[Renewal forecasting vs new business forecasting: the signals each one runs on, who owns them, and the support-ticket pattern that flags churn early.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Deal-Level vs Aggregate Revenue Forecasting: When Does Each One Win?]]></title>
      <link>https://orm-tech.com/blog/deal-level-vs-aggregate-revenue-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/deal-level-vs-aggregate-revenue-forecasting/</guid>
      <description><![CDATA[Deal level vs aggregate forecasting, with the top five concentration test that decides which method your business needs and how to run both inside one number.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Churn Early Warning System That Someone Actually Acts On]]></title>
      <link>https://orm-tech.com/blog/churn-early-warning-system/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/churn-early-warning-system/</guid>
      <description><![CDATA[Signals do not save accounts. Thresholds, owners, and a weekly cadence do. How to turn churn early warning data into routed work with a measurable save rate.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 21 Jul 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[CRM Stage Probability vs Historical Conversion Rates: Which Should Drive Your Forecast?]]></title>
      <link>https://orm-tech.com/blog/crm-stage-probability-vs-historical-conversion-rates/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/crm-stage-probability-vs-historical-conversion-rates/</guid>
      <description><![CDATA[CRM stage probability vs conversion rate: why default percentages inflate the forecast, how to measure your own stage-to-close rates, and when to score deals.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 20 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How Often Should You Update a Sales Dashboard?]]></title>
      <link>https://orm-tech.com/blog/how-often-to-update-a-sales-dashboard/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-often-to-update-a-sales-dashboard/</guid>
      <description><![CDATA[How often to update sales dashboard metrics: which numbers refresh daily, which move weekly, which lock at month close, and why real-time rarely helps.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 20 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Forecast Accuracy Scorecard for a B2B SaaS Team]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-forecast-accuracy-scorecard/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-forecast-accuracy-scorecard/</guid>
      <description><![CDATA[Build a forecast accuracy scorecard with the four metrics that belong on it, the snapshot rules that make quarters comparable, and who owns publishing it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 20 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Write a Sales Commission Clawback Policy]]></title>
      <link>https://orm-tech.com/blog/sales-commission-clawback-policy/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-commission-clawback-policy/</guid>
      <description><![CDATA[When a clawback is justified, how to set the window, and how to structure holdbacks so commission cost tracks revenue that actually gets collected and kept.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 20 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Increase Sales Pipeline Without Adding Headcount]]></title>
      <link>https://orm-tech.com/blog/how-to-increase-sales-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-increase-sales-pipeline/</guid>
      <description><![CDATA[How to increase sales pipeline without hiring: four levers ranked by speed, the math for sizing the gap in dollars, and a 90 day sequence for running them.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Map Sales Territories: Models, Data, and Assignment Rules]]></title>
      <link>https://orm-tech.com/blog/how-to-map-sales-territories/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-map-sales-territories/</guid>
      <description><![CDATA[The four territory mapping models used in B2B SaaS, the data layers each one requires, and how to test a map for load imbalance before reps ever see it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Forecast Call vs Pipeline Review: What Each Meeting Is For]]></title>
      <link>https://orm-tech.com/blog/forecast-call-vs-pipeline-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/forecast-call-vs-pipeline-review/</guid>
      <description><![CDATA[Forecast call vs pipeline review compared on purpose, attendees, deals discussed, and cadence, plus why merging the two meetings quietly ruins both of them.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Write a Sales Metric Definitions Document]]></title>
      <link>https://orm-tech.com/blog/sales-metric-definitions-document/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-metric-definitions-document/</guid>
      <description><![CDATA[Sales metric definitions belong in one document. The fields each entry needs, the five metrics teams argue about most, and how to stop them drifting.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[SDR vs BDR: The Split That Changes Your Pipeline Math]]></title>
      <link>https://orm-tech.com/blog/sdr-vs-bdr/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sdr-vs-bdr/</guid>
      <description><![CDATA[SDR and BDR are not interchangeable titles. The two roles produce pipeline that converts on different curves, and blending them in the CRM breaks the forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Billings vs Revenue: Why the Two Numbers Never Match]]></title>
      <link>https://orm-tech.com/blog/billings-vs-revenue/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/billings-vs-revenue/</guid>
      <description><![CDATA[Billings measure what you invoiced. Revenue measures what you earned. How the gap forms, what deferred revenue does to it, and which number to forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Gap Selling vs Solution Selling: What Changes in Discovery]]></title>
      <link>https://orm-tech.com/blog/gap-selling-vs-solution-selling/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/gap-selling-vs-solution-selling/</guid>
      <description><![CDATA[Gap selling vs solution selling: one method quantifies the distance between current and future state, the other builds a vision around the pain a buyer states.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Set Sales Activity Targets That Reverse-Engineer From Quota]]></title>
      <link>https://orm-tech.com/blog/how-to-set-sales-activity-targets/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-set-sales-activity-targets/</guid>
      <description><![CDATA[Set sales activity targets by working back from quota, deal size, win rate, and cycle length, so weekly meeting goals match when deals actually close.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Structure Sales Commission Accelerators]]></title>
      <link>https://orm-tech.com/blog/how-to-structure-sales-commission-accelerators/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-structure-sales-commission-accelerators/</guid>
      <description><![CDATA[Structure commission accelerators: where to set the threshold, how steep the multiplier runs, and how to model payout against your attainment distribution.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Sales Pipeline Management Process: A Weekly Operating Rhythm]]></title>
      <link>https://orm-tech.com/blog/sales-pipeline-management-process/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-pipeline-management-process/</guid>
      <description><![CDATA[The daily, weekly, monthly, and quarterly jobs that keep a B2B SaaS pipeline accurate, with a clear owner for each and the data standard behind them.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[AI in Revenue Forecasting: What It Actually Does, and the Trust Gap Nobody Fixes]]></title>
      <link>https://orm-tech.com/blog/ai-revenue-forecasting-trust-gap/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/ai-revenue-forecasting-trust-gap/</guid>
      <description><![CDATA[AI in forecasting is three layers, not a chatbot. Here is what machine learning, optimization, and LLMs each do, the accuracy to expect, and why traceability decides whether you can trust the number.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Deal Desk vs Sales Ops: Who Approves the Discount and Who Owns the Process]]></title>
      <link>https://orm-tech.com/blog/deal-desk-vs-sales-ops/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/deal-desk-vs-sales-ops/</guid>
      <description><![CDATA[Deal desk vs sales ops, split by who owns the system and who owns the single transaction, plus the exception volume that says it is time to staff a desk.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Pipeline Coverage by Stage]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-pipeline-coverage-by-stage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-pipeline-coverage-by-stage/</guid>
      <description><![CDATA[Calculate coverage stage by stage using historical conversion rates, and see why a healthy total coverage ratio hides the risk that actually causes misses.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Compensate Sales on Renewals and Expansion]]></title>
      <link>https://orm-tech.com/blog/how-to-compensate-for-renewals-and-expansion/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-compensate-for-renewals-and-expansion/</guid>
      <description><![CDATA[Design a renewal compensation plan that splits credit from expansion, gives each number one owner, and pays on risk rather than renewals that were safe anyway.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[The Four Market Shifts That Break a Sales Forecast (and the Seasonality Most Teams Miss)]]></title>
      <link>https://orm-tech.com/blog/market-shifts-that-break-sales-forecasts/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/market-shifts-that-break-sales-forecasts/</guid>
      <description><![CDATA[The most common reason a SaaS forecast misses is a market change the model never absorbed. Here are the four shifts, the leading indicator for each, and the seasonality teams underweight.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[What Assumptions Belong in a Revenue Forecast Model]]></title>
      <link>https://orm-tech.com/blog/revenue-forecast-model-assumptions/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revenue-forecast-model-assumptions/</guid>
      <description><![CDATA[The assumption set every B2B SaaS forecast model needs, where to store it, how to source each value from your own data, and which assumptions go stale fastest.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[What We're Seeing Across Our Customers: Price Pressure and Indecision in H1 2026]]></title>
      <link>https://orm-tech.com/blog/revenue-trends-h1-2026/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revenue-trends-h1-2026/</guid>
      <description><![CDATA[ORM sees forecast and pipeline data across many B2B SaaS teams. Two patterns defined the first half of 2026: price pressure and indecision. Here is what they do to a forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good Quota Attainment Rate? Read the Distribution]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-quota-attainment-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-quota-attainment-rate/</guid>
      <description><![CDATA[What is a good quota attainment rate? Read the distribution, not the average. See what share of ramped reps clears quota and how attainment feeds the forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Gross vs Net Revenue Retention: The Month-by-Month Method We Use at ORM]]></title>
      <link>https://orm-tech.com/blog/gross-vs-net-revenue-retention/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/gross-vs-net-revenue-retention/</guid>
      <description><![CDATA[The exact monthly waterfall ORM uses to compute gross vs net revenue retention: the components, the formulas, and why the distinction changes the base.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Churn Prediction for B2B SaaS: The Signals That Fire Before the Renewal]]></title>
      <link>https://orm-tech.com/blog/how-to-predict-customer-churn/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-predict-customer-churn/</guid>
      <description><![CDATA[The earliest churn prediction signals hide in support tickets and buying behavior. Build an early-warning system that fires months before the renewal.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate>
      <category>Customer Success</category>
    </item>
    <item>
      <title><![CDATA[Marketing Sourced vs Sales Sourced Pipeline]]></title>
      <link>https://orm-tech.com/blog/marketing-sourced-vs-sales-sourced-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/marketing-sourced-vs-sales-sourced-pipeline/</guid>
      <description><![CDATA[Marketing sourced vs sales sourced pipeline: how each credit rule is applied at deal creation, why the totals never reconcile, and what to measure instead.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Coverage Is Not Your Forecast: Why the 3x Rule Is Wrong]]></title>
      <link>https://orm-tech.com/blog/the-3x-pipeline-coverage-rule-is-wrong/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/the-3x-pipeline-coverage-rule-is-wrong/</guid>
      <description><![CDATA[The 3x pipeline coverage rule hides the composition of your quarter. Decompose it into carry-over, in-quarter created, and pull-forward instead.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[What Sales Forecast Accuracy Should You Expect, and How to Get There]]></title>
      <link>https://orm-tech.com/blog/what-sales-forecast-accuracy-should-you-expect/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-sales-forecast-accuracy-should-you-expect/</guid>
      <description><![CDATA[Realistic sales forecast accuracy for B2B SaaS is around 90% on new and expansion revenue. Here is the ceiling, the cost, and the path to it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Why Sales Forecasts Are Wrong: It Is Not Your Data]]></title>
      <link>https://orm-tech.com/blog/your-data-is-not-why-your-forecast-is-wrong/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/your-data-is-not-why-your-forecast-is-wrong/</guid>
      <description><![CDATA[Everyone blames dirty data for a missed forecast. The real reason sales forecasts are wrong is assumption drift. Here is how to build a responsive model.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[ARR vs GAAP Revenue: Why Your Two Revenue Numbers Disagree]]></title>
      <link>https://orm-tech.com/blog/arr-vs-gaap-revenue/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/arr-vs-gaap-revenue/</guid>
      <description><![CDATA[ARR is a forward snapshot of committed recurring revenue. GAAP revenue is what you earned in a period. Why they differ and which one answers which question.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Deal Desk Process]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-deal-desk-process/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-deal-desk-process/</guid>
      <description><![CDATA[How to run a deal desk: which deals route in, what intake must capture, a 24-hour response SLA, and how discount approvals feed the revenue forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Set Pay Mix in a Sales Compensation Plan]]></title>
      <link>https://orm-tech.com/blog/how-to-set-sales-pay-mix/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-set-sales-pay-mix/</guid>
      <description><![CDATA[How to split on-target earnings between base and variable by role, why influence over the close decides the ratio, and how to test a pay mix before it ships.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Renewal Risk Assessment Template: How to Grade an Account 120 Days Out]]></title>
      <link>https://orm-tech.com/blog/renewal-risk-assessment-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/renewal-risk-assessment-template/</guid>
      <description><![CDATA[A renewal risk assessment template that grades accounts 120 days out, the signals worth scoring, and how to turn each grade into a renewal forecast number.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[AE vs AM: Who Owns the Number After the Deal Closes]]></title>
      <link>https://orm-tech.com/blog/account-executive-vs-account-manager/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/account-executive-vs-account-manager/</guid>
      <description><![CDATA[Account executives close new business. Account managers grow it. The handoff point between them decides how accurate your expansion and renewal forecast can be.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Audit a Sales Forecast Before It Goes to the Board]]></title>
      <link>https://orm-tech.com/blog/how-to-audit-a-sales-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-audit-a-sales-forecast/</guid>
      <description><![CDATA[How to audit a sales forecast in seven checks: stale records, deal concentration, value inflation, slipped deals, and revenue pulled forward from next quarter.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Quota Attainment for Reps Teams and Ramping Sellers]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-quota-attainment/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-quota-attainment/</guid>
      <description><![CDATA[The quota attainment formula, how to prorate quota for ramping reps, and why the attainment distribution tells you more than the team average.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Sales Forecast Template: The Columns Your Spreadsheet Needs]]></title>
      <link>https://orm-tech.com/blog/sales-forecast-template-excel/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-forecast-template-excel/</guid>
      <description><![CDATA[A field-by-field build for a B2B SaaS sales forecast template, including the deal tab, the roll-up logic, and the snapshot column most teams forget.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Which Sales Metrics to Track at Each Company Stage]]></title>
      <link>https://orm-tech.com/blog/sales-metrics-to-track-by-company-stage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-metrics-to-track-by-company-stage/</guid>
      <description><![CDATA[The metric set that runs a five-rep team breaks at fifty reps. Here is which sales metrics to track under $5M ARR, between $5M and $20M, and above $20M.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[CPQ vs Deal Desk: Software, Function, and Which You Need First]]></title>
      <link>https://orm-tech.com/blog/cpq-vs-deal-desk/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/cpq-vs-deal-desk/</guid>
      <description><![CDATA[CPQ vs deal desk: software that enforces pricing rules against people who decide the exceptions. What each one owns and which one to build first in RevOps.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Deal Review vs Deal Desk: Coaching Forum or Approval Gate?]]></title>
      <link>https://orm-tech.com/blog/deal-review-vs-deal-desk/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/deal-review-vs-deal-desk/</guid>
      <description><![CDATA[Deal review vs deal desk, one a coaching forum and one an approval gate, with the deals that need both, the order to run them in, and the cost of merging them.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Reduce Churn Rate in B2B SaaS Without Guessing]]></title>
      <link>https://orm-tech.com/blog/how-to-reduce-churn-rate-in-b2b-saas/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-reduce-churn-rate-in-b2b-saas/</guid>
      <description><![CDATA[A blended churn rate hides four different failures. Split churn into its component types, work the largest dollar bucket first, and measure the result on GRR.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Coverage vs Weighted Pipeline]]></title>
      <link>https://orm-tech.com/blog/pipeline-coverage-vs-weighted-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-coverage-vs-weighted-pipeline/</guid>
      <description><![CDATA[Pipeline coverage vs weighted pipeline: how each is calculated, why weighting before you divide counts risk twice, and what neither says about the quarter.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Which Data Sources a RevOps Dashboard Needs]]></title>
      <link>https://orm-tech.com/blog/revops-dashboard-data-sources/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revops-dashboard-data-sources/</guid>
      <description><![CDATA[The five RevOps dashboard data sources worth wiring up, what each system contributes, how to join them without a data engineer, and why messy data can wait.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 06 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[ARR vs Run Rate Revenue: What Annualizing a Month Hides]]></title>
      <link>https://orm-tech.com/blog/arr-vs-run-rate-revenue/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/arr-vs-run-rate-revenue/</guid>
      <description><![CDATA[Run rate annualizes whatever a period produced. ARR counts only committed recurring revenue. Where the two split and which one belongs in a plan.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[CRM Dashboard vs BI Tool for Sales Reporting: Which to Use]]></title>
      <link>https://orm-tech.com/blog/crm-dashboard-vs-bi-tool-for-sales-reporting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/crm-dashboard-vs-bi-tool-for-sales-reporting/</guid>
      <description><![CDATA[What a CRM dashboard handles well, where it breaks, what a BI tool adds, and the reporting problems neither one solves for a B2B revenue team.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[FP&A Software vs Sales Forecasting Software: Two Numbers, One Quarter]]></title>
      <link>https://orm-tech.com/blog/fpa-software-vs-sales-forecasting-software/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/fpa-software-vs-sales-forecasting-software/</guid>
      <description><![CDATA[FP&A software vs sales forecasting software, why the two revenue numbers disagree, which one the board sees, and how to reconcile them source by source.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Present a Revenue Forecast to Your Board]]></title>
      <link>https://orm-tech.com/blog/how-to-present-a-forecast-to-the-board/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-present-a-forecast-to-the-board/</guid>
      <description><![CDATA[Present a forecast to the board in three slides: the call against plan, the composition of the quarter, and the risks with a named owner on each fix.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Use an LLM for RevOps Analysis Without Publishing Wrong Numbers]]></title>
      <link>https://orm-tech.com/blog/how-to-use-an-llm-for-revops-analysis/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-use-an-llm-for-revops-analysis/</guid>
      <description><![CDATA[Use an LLM for RevOps analysis on ad hoc questions, see why raw CRM data produces wrong pipeline answers, and add a semantic layer that makes them traceable.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Open Pipeline vs Qualified Pipeline]]></title>
      <link>https://orm-tech.com/blog/open-pipeline-vs-qualified-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/open-pipeline-vs-qualified-pipeline/</guid>
      <description><![CDATA[Open pipeline vs qualified pipeline: what each number counts, how much of the open figure is dead inventory, and which one belongs in your coverage ratio.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Review Cadence: How Often to Review at Each Level]]></title>
      <link>https://orm-tech.com/blog/pipeline-review-cadence/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-review-cadence/</guid>
      <description><![CDATA[Set a pipeline review cadence by level: what belongs in the weekly rep review, the monthly segment view, the quarterly executive check, and off-cycle triggers.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Which Chart Types Belong on a Sales Dashboard]]></title>
      <link>https://orm-tech.com/blog/sales-dashboard-chart-types/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-dashboard-chart-types/</guid>
      <description><![CDATA[Sales dashboard chart types mapped metric by metric, covering pipeline movement, forecast versus actual, and composition, plus the charts that mislead.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good Net Revenue Retention Rate?]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-net-revenue-retention-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-net-revenue-retention-rate/</guid>
      <description><![CDATA[What is a good net revenue retention rate? 100% is the structural line. See how cohort choices shift the number and how to forecast NRR instead of reporting it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Win Rate vs Close Rate: What Each Number Measures]]></title>
      <link>https://orm-tech.com/blog/win-rate-vs-close-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/win-rate-vs-close-rate/</guid>
      <description><![CDATA[Win rate vs close rate: both formulas, a side by side comparison table, and the rule for which number belongs in a forecast and which sets pipeline targets.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Review vs Pipeline Inspection: Are They the Same Thing?]]></title>
      <link>https://orm-tech.com/blog/pipeline-review-vs-pipeline-inspection/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-review-vs-pipeline-inspection/</guid>
      <description><![CDATA[Pipeline review vs pipeline inspection: what each one catches, who should run it, and the mechanical hygiene checks that stop stale records inflating coverage.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 02 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Build an SDR Compensation Plan]]></title>
      <link>https://orm-tech.com/blog/how-to-build-an-sdr-compensation-plan/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-an-sdr-compensation-plan/</guid>
      <description><![CDATA[Which metric to pay SDRs on, how to weight meetings against qualified pipeline and closed won, and how to write acceptance criteria that survive a disagreement.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Logo Win Rate vs Revenue Win Rate]]></title>
      <link>https://orm-tech.com/blog/logo-win-rate-vs-revenue-win-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/logo-win-rate-vs-revenue-win-rate/</guid>
      <description><![CDATA[Logo win rate counts deals. Revenue win rate counts dollars. When they diverge, the team is winning the small ones and losing the ones that fund the quarter.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Board Revenue Update Template: The Six Slides a CRO Should Bring Every Quarter]]></title>
      <link>https://orm-tech.com/blog/board-revenue-update-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/board-revenue-update-template/</guid>
      <description><![CDATA[A board revenue update template covering six slides, the three-part forecast decomposition behind slide two, and the traceability bar every number meets.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Challenger vs Consultative Selling: Which Approach Fits Your Deals]]></title>
      <link>https://orm-tech.com/blog/challenger-vs-consultative-selling/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/challenger-vs-consultative-selling/</guid>
      <description><![CDATA[Challenger vs consultative selling compared on discovery, qualification and control, with the deals each approach wins and how to run both on one team.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How Many Accounts Should a Sales Rep Have? A Capacity-Based Answer]]></title>
      <link>https://orm-tech.com/blog/how-many-accounts-per-sales-rep/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-many-accounts-per-sales-rep/</guid>
      <description><![CDATA[How many accounts per sales rep: calculate the load from selling hours, touches required per account, and cycle length, then check it against rep attainment.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Revenue Operating Cadence]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-revenue-operating-cadence/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-revenue-operating-cadence/</guid>
      <description><![CDATA[A weekly, monthly, and quarterly meeting rhythm for RevOps teams, with the input each meeting requires and the decision each one has to produce.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Build an ARR Waterfall That Reconciles Every Month]]></title>
      <link>https://orm-tech.com/blog/how-to-build-an-arr-waterfall/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-an-arr-waterfall/</guid>
      <description><![CDATA[How to build an ARR waterfall that ties out every month: the eight lines, the rule for classifying each movement, and the edge cases that break the balance.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Set Targets and Thresholds for Sales KPIs]]></title>
      <link>https://orm-tech.com/blog/how-to-set-kpi-targets-and-thresholds/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-set-kpi-targets-and-thresholds/</guid>
      <description><![CDATA[Where sales KPI targets should come from, how to place red and yellow thresholds using your own trailing data, and what has to happen when a metric turns red.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 29 Jun 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Win Loss Interview Template: The Questions That Produce Usable Answers]]></title>
      <link>https://orm-tech.com/blog/win-loss-interview-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/win-loss-interview-template/</guid>
      <description><![CDATA[A win loss interview template with the question sequence, phrasing that gets past polite non-answers, and a loss reason taxonomy that rolls up across deals.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 29 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Forecast Renewals Instead of Assuming Them]]></title>
      <link>https://orm-tech.com/blog/how-to-forecast-renewals/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-forecast-renewals/</guid>
      <description><![CDATA[How to forecast renewals from the contract base up: segment by risk tier and size band, apply your own cohort retention rates, and model contraction separately.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 26 Jun 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[How to Reconcile a Rep Forecast With a Model Forecast]]></title>
      <link>https://orm-tech.com/blog/how-to-reconcile-rep-and-model-forecasts/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-reconcile-rep-and-model-forecasts/</guid>
      <description><![CDATA[A rule set for what to do when the rep roll-up and the statistical forecast disagree, including which one wins by deal size, stage, and time in the quarter.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 26 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Which Sales Metrics Belong in a Board Deck]]></title>
      <link>https://orm-tech.com/blog/sales-metrics-for-board-deck/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-metrics-for-board-deck/</guid>
      <description><![CDATA[Sales metrics for board deck reporting: the six to eight numbers that survive scrutiny, the trend windows that make them readable, and what to leave out.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 26 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Why Your Sales Cycle Is Getting Longer and How to Prove What Changed]]></title>
      <link>https://orm-tech.com/blog/why-your-sales-cycle-is-getting-longer/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/why-your-sales-cycle-is-getting-longer/</guid>
      <description><![CDATA[Why is my sales cycle getting longer? Measure by creation cohort, find the stage adding the time, and see what a slower cycle does to coverage and rep capacity.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 26 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Excel Sales Forecast vs Forecasting Software: Which One Do You Need?]]></title>
      <link>https://orm-tech.com/blog/excel-sales-forecast-vs-forecasting-software/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/excel-sales-forecast-vs-forecasting-software/</guid>
      <description><![CDATA[Excel sales forecast vs forecasting software on accuracy and effort, what breaks first in the spreadsheet, and the signals that say you have outgrown it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 25 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Average Sales Cycle Length Without Distorting It]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-average-sales-cycle-length/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-average-sales-cycle-length/</guid>
      <description><![CDATA[Which dates to measure between, why the median beats the mean, how to handle lost deals, and how cycle length should change your close-date expectations.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 25 Jun 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Rebuild Pipeline After a Bad Quarter]]></title>
      <link>https://orm-tech.com/blog/how-to-rebuild-pipeline-after-a-bad-quarter/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-rebuild-pipeline-after-a-bad-quarter/</guid>
      <description><![CDATA[Rebuild sales pipeline after a missed quarter: diagnose what changed, scrub stale deals before sizing the gap, and set weekly creation targets that hold.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 25 Jun 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Deferred Revenue vs RPO: Which One Shows Your Real Backlog]]></title>
      <link>https://orm-tech.com/blog/deferred-revenue-vs-rpo/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/deferred-revenue-vs-rpo/</guid>
      <description><![CDATA[Deferred revenue counts only what you invoiced. RPO counts everything you contracted. Why RPO is the larger number and what each one predicts.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Forecast Governance Framework]]></title>
      <link>https://orm-tech.com/blog/forecast-governance-framework/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/forecast-governance-framework/</guid>
      <description><![CDATA[The rules, roles, and review gates that keep a B2B SaaS revenue forecast honest, including who can change a number and what evidence a change requires.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Revenue Intelligence vs Conversation Intelligence: Different Signals, Different Jobs]]></title>
      <link>https://orm-tech.com/blog/revenue-intelligence-vs-conversation-intelligence/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revenue-intelligence-vs-conversation-intelligence/</guid>
      <description><![CDATA[Revenue intelligence vs conversation intelligence: what each one reads, which flags deal risk earlier, and why call data alone cannot carry a forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sales Ops vs Marketing Ops: Where the Handoff Breaks and Who Fixes It]]></title>
      <link>https://orm-tech.com/blog/sales-ops-vs-marketing-ops/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-ops-vs-marketing-ops/</guid>
      <description><![CDATA[Sales ops owns the CRM and the pipeline. Marketing ops owns the automation platform and the lead. The revenue leaks in the gap between the two systems.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Forecast Pipeline Creation for Next Quarter]]></title>
      <link>https://orm-tech.com/blog/how-to-forecast-pipeline-creation/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-forecast-pipeline-creation/</guid>
      <description><![CDATA[Forecast pipeline creation by building a baseline by source, adjusting for seasonality and capacity, then converting new pipeline into in-quarter revenue.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Coverage vs Conversion Rate Forecasting: Which Predicts the Quarter?]]></title>
      <link>https://orm-tech.com/blog/pipeline-coverage-vs-conversion-rate-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-coverage-vs-conversion-rate-forecasting/</guid>
      <description><![CDATA[Pipeline coverage vs conversion rate forecasting: what the 3x rule hides about composition and aging, and how to build a testable forecast from close rates.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Bottom-Up Sales Forecast Step by Step]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-bottom-up-sales-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-bottom-up-sales-forecast/</guid>
      <description><![CDATA[A four-layer bottom-up forecast build covering rep capacity, existing pipeline, in-quarter creation, and reconciliation against the top-down plan number.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Deal Desk Software vs CRM Approval Workflows: Where Native Approvals Stop Working]]></title>
      <link>https://orm-tech.com/blog/deal-desk-software-vs-crm-approval-workflows/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/deal-desk-software-vs-crm-approval-workflows/</guid>
      <description><![CDATA[Deal desk software vs CRM approval workflows, with the point where native routing stops working and what approval delay at quarter end costs your forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 19 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Sales KPI Dashboard in Excel (Step by Step)]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-sales-kpi-dashboard-in-excel/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-sales-kpi-dashboard-in-excel/</guid>
      <description><![CDATA[Build a sales KPI dashboard in Excel step by step: the data tab structure, the formulas behind each metric, and the point where a spreadsheet stops working.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 19 Jun 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Stage Conversion Rates in Your Sales Pipeline]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-stage-conversion-rates/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-stage-conversion-rates/</guid>
      <description><![CDATA[Cohort-based stage conversion math, why snapshot methods overstate every rate, and how to turn stage-to-close percentages into a usable forecast weight.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 19 Jun 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Set Ramped Quotas for New Sales Reps]]></title>
      <link>https://orm-tech.com/blog/how-to-set-ramped-quotas-for-new-sales-reps/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-set-ramped-quotas-for-new-sales-reps/</guid>
      <description><![CDATA[Build a ramp quota schedule from your own cohort data, size the capacity gap ramping reps create, and decide when a rep exits ramp onto a full number.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 19 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Why Commit Deals Slip to Next Quarter and How to Catch It Early]]></title>
      <link>https://orm-tech.com/blog/why-commit-deals-slip/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/why-commit-deals-slip/</guid>
      <description><![CDATA[The signals that predict a commit deal will slip, why rep confidence updates too slowly, and how to reprice commit before the last week of the quarter.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 19 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Vanity Sales Metrics and What to Report Instead]]></title>
      <link>https://orm-tech.com/blog/vanity-sales-metrics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/vanity-sales-metrics/</guid>
      <description><![CDATA[The vanity sales metrics that make executives feel informed while hiding risk, the replacement number for each one, and how to get them out of the review.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Build an ARR Forecast Model for SaaS]]></title>
      <link>https://orm-tech.com/blog/how-to-build-an-arr-forecast-model/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-an-arr-forecast-model/</guid>
      <description><![CDATA[How to build an ARR forecast model that ties beginning ARR to ending ARR each month, splits customer churn from product churn, and yields real retention rates.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Forecast Retrospective After a Missed Quarter]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-forecast-retrospective/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-forecast-retrospective/</guid>
      <description><![CDATA[A structured post-quarter review that separates a model problem from an execution problem, with the variance decomposition to run before the meeting.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[When to Split a Sales Territory (and When to Leave It Alone)]]></title>
      <link>https://orm-tech.com/blog/when-to-split-a-sales-territory/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/when-to-split-a-sales-territory/</guid>
      <description><![CDATA[Four signals that a territory has outgrown one rep, the cost of splitting a productive book, and how to structure the split so pipeline survives the change.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Why Net Revenue Retention Dropped: A Month-by-Month Diagnosis]]></title>
      <link>https://orm-tech.com/blog/why-net-revenue-retention-dropped/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/why-net-revenue-retention-dropped/</guid>
      <description><![CDATA[Why did net revenue retention drop? Use the monthly ARR waterfall to find the component that moved, split churn from contraction, and read early churn signals.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[BANT vs FAINT: Qualifying Buyers With No Allocated Budget]]></title>
      <link>https://orm-tech.com/blog/bant-vs-faint/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/bant-vs-faint/</guid>
      <description><![CDATA[BANT vs FAINT compared element by element, with the deal situations each one fits and how to qualify a buyer who has money but no budget line for your category.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 12 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Monthly vs Quarterly Forecast Cadence: How Often Should You Re-Forecast?]]></title>
      <link>https://orm-tech.com/blog/monthly-vs-quarterly-forecast-cadence/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/monthly-vs-quarterly-forecast-cadence/</guid>
      <description><![CDATA[Monthly vs quarterly forecast cadence compared on reaction time, meeting cost, and rep behavior, plus the close-timing data that shows why quarterly runs late.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 12 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Time Series vs Pipeline-Based Forecasting: Which Method Fits B2B SaaS?]]></title>
      <link>https://orm-tech.com/blog/time-series-vs-pipeline-based-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/time-series-vs-pipeline-based-forecasting/</guid>
      <description><![CDATA[Time series vs pipeline forecasting compared on horizon, seasonality, and failure modes, with a selection table and a hybrid that covers both blind spots.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 11 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Churn Root Cause Analysis That Produces a Fix]]></title>
      <link>https://orm-tech.com/blog/churn-root-cause-analysis/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/churn-root-cause-analysis/</guid>
      <description><![CDATA[A churn root cause analysis method that separates the cancellation trigger from the decision behind it, with the evidence to pull and who runs the interviews.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[Close Plan vs Mutual Action Plan: Internal Bet or Shared Contract?]]></title>
      <link>https://orm-tech.com/blog/close-plan-vs-mutual-action-plan/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/close-plan-vs-mutual-action-plan/</guid>
      <description><![CDATA[Close plan vs mutual action plan: what belongs in each document, why buyer acceptance turns one into a forecast signal, and when to introduce it in a deal.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Measure Territory Balance (and Prove It to Your Reps)]]></title>
      <link>https://orm-tech.com/blog/how-to-measure-territory-balance/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-measure-territory-balance/</guid>
      <description><![CDATA[Score territory balance in expected closed won dollars, calculate the index spread between your strongest and weakest territory, and publish the audit to reps.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Revenue Churn vs Logo Churn: Why the Two Rates Disagree]]></title>
      <link>https://orm-tech.com/blog/revenue-churn-vs-logo-churn/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revenue-churn-vs-logo-churn/</guid>
      <description><![CDATA[Revenue churn vs logo churn: how each rate is calculated, what a gap between the two says about your customer mix, and where downgrades should be counted.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Win Loss Review vs Deal Debrief: Which One Changes Behavior?]]></title>
      <link>https://orm-tech.com/blog/win-loss-review-vs-deal-debrief/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/win-loss-review-vs-deal-debrief/</guid>
      <description><![CDATA[Win loss review vs deal debrief compared on timing, who runs each, sample size, and what the output is good for, plus how to run both without doubling the work.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 09 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate NRR by Cohort (and Why Blended NRR Misleads)]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-nrr-by-cohort/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-nrr-by-cohort/</guid>
      <description><![CDATA[How to calculate NRR by cohort, pick a cohort definition that holds up, and read the retention curve that a blended company number hides behind mix shift.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Reassign Accounts When a Sales Rep Leaves]]></title>
      <link>https://orm-tech.com/blog/how-to-reassign-accounts-when-a-rep-leaves/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-reassign-accounts-when-a-rep-leaves/</guid>
      <description><![CDATA[How to reassign accounts when a rep leaves without burying live deals: triage the book by stage, protect the forecast, and set interim territory coverage.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate CSM Capacity and Size a Book of Business]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-csm-capacity/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-csm-capacity/</guid>
      <description><![CDATA[Size customer success books by service hours and revenue at risk instead of account count, and tie the model to the retention number it is supposed to protect.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Why New Pipeline Creation Dropped and How to Diagnose the Cause]]></title>
      <link>https://orm-tech.com/blog/why-new-pipeline-creation-dropped/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/why-new-pipeline-creation-dropped/</guid>
      <description><![CDATA[Why did pipeline creation drop? Rule out seasonality and definition changes, separate demand from rep capacity and territory, and see which quarter a fix lands.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Customer Health Score That Predicts Renewals]]></title>
      <link>https://orm-tech.com/blog/customer-health-score-model/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/customer-health-score-model/</guid>
      <description><![CDATA[Most health scores average whatever data was handy. Build a customer health score on inputs the account has to work for, then weight them from your renewals.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[How to Clean Up a Sales Pipeline in One Week]]></title>
      <link>https://orm-tech.com/blog/how-to-clean-up-your-sales-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-clean-up-your-sales-pipeline/</guid>
      <description><![CDATA[A five-pass scrub that removes dead opportunities, corrects close dates, and reprices inflated deals, with rules that keep the pipeline clean afterward.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Forecast Call: Agenda, Roles, and Questions]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-forecast-call/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-forecast-call/</guid>
      <description><![CDATA[A 45-minute forecast call structure with the exact questions that separate a real commit from a hopeful one, plus rules for handling close date changes.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Monthly Sales Forecast Template: How to Build a Month by Month Revenue Forecast]]></title>
      <link>https://orm-tech.com/blog/monthly-sales-forecast-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/monthly-sales-forecast-template/</guid>
      <description><![CDATA[A monthly sales forecast template with seven rows that reconcile, where each input comes from, and how to split a quarterly target using your own close history.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[RevOps vs Finance: Who Owns the Revenue Forecast]]></title>
      <link>https://orm-tech.com/blog/revops-vs-finance-revenue-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revops-vs-finance-revenue-forecast/</guid>
      <description><![CDATA[RevOps vs finance on the revenue forecast: which team owns bookings, which owns recognized revenue, and how to build a bridge that reconciles the two.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Deals Stuck in the Negotiation Stage: How to Diagnose What Is Blocking Them]]></title>
      <link>https://orm-tech.com/blog/deals-stuck-in-negotiation-stage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/deals-stuck-in-negotiation-stage/</guid>
      <description><![CDATA[Deals stuck in negotiation stage, with the test that separates a slow deal from a dead one and why the second close date push is the one worth acting on.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate How Much Pipeline You Need to Hit Quota]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-pipeline-needed-to-hit-quota/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-pipeline-needed-to-hit-quota/</guid>
      <description><![CDATA[Size the pipeline requirement from your own win rate and cycle length, split it across carry-over and in-quarter creation, and stop relying on a fixed multiple.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Sales Cycle Length vs Pipeline Velocity]]></title>
      <link>https://orm-tech.com/blog/sales-cycle-length-vs-pipeline-velocity/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-cycle-length-vs-pipeline-velocity/</guid>
      <description><![CDATA[Sales cycle length vs pipeline velocity: a duration against a dollars-per-day rate. How to calculate each, and why a faster cycle can shrink revenue.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Archive Stale Opportunities in Your CRM Without Losing the History]]></title>
      <link>https://orm-tech.com/blog/how-to-archive-stale-opportunities-in-crm/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-archive-stale-opportunities-in-crm/</guid>
      <description><![CDATA[An aging policy for untouched pipeline, the definition of meaningful activity that makes it work, and how to archive without breaking your win rate math.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Dollar-Weighted Win Rate]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-dollar-weighted-win-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-dollar-weighted-win-rate/</guid>
      <description><![CDATA[The value-based win rate formula, how it diverges from count-based win rate, and what the gap between them says about deal size and segment fit.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Generation Review vs Pipeline Review: Building vs Working]]></title>
      <link>https://orm-tech.com/blog/pipeline-generation-review-vs-pipeline-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-generation-review-vs-pipeline-review/</guid>
      <description><![CDATA[Pipeline generation vs pipeline review: what each meeting covers, who attends, the metrics on each agenda, and why running only one gives alternating quarters.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[SDR vs AE Sales Metrics: What to Measure for Each Role]]></title>
      <link>https://orm-tech.com/blog/sdr-vs-ae-sales-metrics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sdr-vs-ae-sales-metrics/</guid>
      <description><![CDATA[SDR metrics and AE metrics belong on separate scorecards. Here is what each role owns, the handoff number they share, and how to tell where the funnel breaks.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[MEDDIC Score vs Forecast Category: Which Should Drive Commit]]></title>
      <link>https://orm-tech.com/blog/meddic-score-vs-forecast-category/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/meddic-score-vs-forecast-category/</guid>
      <description><![CDATA[MEDDIC score vs forecast category: why the two fields disagree, which one predicts better across a pipeline, and how to let evidence gate a commit deal.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Pipeline Coverage Ratio (With Real Benchmarks)]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-pipeline-coverage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-pipeline-coverage/</guid>
      <description><![CDATA[Step-by-step calculation covering raw, weighted, and stage-adjusted coverage, plus what good looks like by segment and sales cycle length.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Measure CRM Data Quality with Metrics Your Team Will Actually Use]]></title>
      <link>https://orm-tech.com/blog/how-to-measure-crm-data-quality/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-measure-crm-data-quality/</guid>
      <description><![CDATA[How to measure CRM data quality across completeness, validity, consistency, timeliness, and uniqueness, and why a single composite score gets ignored fast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Pay Sales Commission on Multi-Year Contracts]]></title>
      <link>https://orm-tech.com/blog/how-to-pay-commission-on-multi-year-contracts/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-pay-commission-on-multi-year-contracts/</guid>
      <description><![CDATA[Credit quota on ACV for multi-year contract commission, reward the extra term with a separate bonus, and hold back part of it until each year is served.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Standardize Lead Source Values in Your CRM]]></title>
      <link>https://orm-tech.com/blog/how-to-standardize-lead-source-values-in-crm/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-standardize-lead-source-values-in-crm/</guid>
      <description><![CDATA[A method for collapsing a broken lead source picklist into a taxonomy that survives, without losing the historical mapping your channel analysis depends on.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Driver-Based Revenue Forecast Model]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-driver-based-revenue-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-driver-based-revenue-forecast/</guid>
      <description><![CDATA[Build a driver based revenue forecast for B2B SaaS: pick the six to ten inputs that move revenue, keep each one visible, and refresh the values monthly.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 27 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Pipeline Scrub]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-pipeline-scrub/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-pipeline-scrub/</guid>
      <description><![CDATA[A repeatable process for clearing stale opportunities out of the pipeline, including age thresholds, the activity test, and what to do with deals that fail.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 27 May 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Why Your Average Deal Size Is Dropping and What It Does to the Forecast]]></title>
      <link>https://orm-tech.com/blog/why-average-deal-size-is-dropping/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/why-average-deal-size-is-dropping/</guid>
      <description><![CDATA[How to separate discounting from mix shift, why pipeline deal size runs above closed-won deal size, and how to reset coverage math when ASP falls.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 27 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Sales Activity Metrics That Actually Predict Revenue]]></title>
      <link>https://orm-tech.com/blog/sales-activity-metrics-that-predict-revenue/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-activity-metrics-that-predict-revenue/</guid>
      <description><![CDATA[Most sales activity metrics measure effort, not outcomes. Here is how to test which ones track closed revenue in your own CRM history, and which to drop.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 26 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[CRO vs VP of Sales: Which Role Does Your Number Actually Need]]></title>
      <link>https://orm-tech.com/blog/cro-vs-vp-of-sales/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/cro-vs-vp-of-sales/</guid>
      <description><![CDATA[A VP of Sales owns the selling team. A CRO owns every source of revenue. Hiring the wrong one costs a year, and neither title fixes a pipeline creation problem.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 22 May 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How Many Sales Metrics Should You Track?]]></title>
      <link>https://orm-tech.com/blog/how-many-sales-metrics-should-you-track/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-many-sales-metrics-should-you-track/</guid>
      <description><![CDATA[How many sales metrics to track: five to seven weekly, ten to twelve monthly, sized by role and cadence, plus a test for cutting the numbers nobody acts on.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 22 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Correct Rep-Level Forecast Bias]]></title>
      <link>https://orm-tech.com/blog/how-to-correct-rep-level-forecast-bias/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-correct-rep-level-forecast-bias/</guid>
      <description><![CDATA[How to reduce forecast bias by rep: measure signed error, tell optimism from sandbagging, and apply calibration only when the pattern holds across six quarters.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 21 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Looks Healthy but Revenue Is Flat: How to Find What the Coverage Number Hides]]></title>
      <link>https://orm-tech.com/blog/pipeline-looks-healthy-but-revenue-is-flat/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-looks-healthy-but-revenue-is-flat/</guid>
      <description><![CDATA[Your pipeline looks healthy but revenue is flat: the six things a coverage ratio hides, and the composition checks that expose the gap before the quarter ends.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 21 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Sales Methodology vs Sales Process: What Is the Difference]]></title>
      <link>https://orm-tech.com/blog/sales-methodology-vs-sales-process/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-methodology-vs-sales-process/</guid>
      <description><![CDATA[Sales methodology vs sales process: the stages your CRM enforces against the technique reps use inside them. Which to fix first, and why forecasts break.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 21 May 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Machine Learning vs Manual Sales Forecasting: Which Holds Up Mid-Quarter?]]></title>
      <link>https://orm-tech.com/blog/machine-learning-vs-manual-sales-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/machine-learning-vs-manual-sales-forecasting/</guid>
      <description><![CDATA[Machine learning vs manual sales forecasting on accuracy, effort, and refresh speed, with a comparison table and a migration path that keeps rep trust.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Renewal Forecast Review]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-renewal-forecast-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-renewal-forecast-review/</guid>
      <description><![CDATA[A monthly review process for renewals and expansion, including which accounts to inspect, the support ticket signal that predicts churn, and how it ties to NRR.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Review Template: The Agenda and Deal Grid for a 30-Minute Review]]></title>
      <link>https://orm-tech.com/blog/pipeline-review-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-review-template/</guid>
      <description><![CDATA[A pipeline review template with a timed agenda, the deal grid columns that matter, and the selection rules for which opportunities get pulled into the room.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Churn Rate for Annual Contracts]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-churn-rate-for-annual-contracts/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-churn-rate-for-annual-contracts/</guid>
      <description><![CDATA[Why monthly churn math breaks on annual contracts, how to build an available-to-renew denominator, and how to compare renewal cohorts across quarters.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 18 May 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Pipeline Aging and Find Stale Deals]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-pipeline-aging/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-pipeline-aging/</guid>
      <description><![CDATA[Measure the age of open pipeline from the right date, set a defensible stale threshold, and remove aged value from coverage before it inflates the forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Win Rate by Sales Stage]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-win-rate-by-stage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-win-rate-by-stage/</guid>
      <description><![CDATA[Build stage-to-stage and stage-to-close win rates from a cohort of opportunities, avoid the snapshot error, and use the output to weight pipeline correctly.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good Deal Slippage Rate? How Much Slip Is Normal]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-deal-slippage-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-deal-slippage-rate/</guid>
      <description><![CDATA[What is a good deal slippage rate, how to calculate it in counts and dollars, the earliest signal a deal will move, and how much slip to model per group.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good Renewal Rate for B2B SaaS?]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-renewal-rate-for-b2b-saas/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-renewal-rate-for-b2b-saas/</guid>
      <description><![CDATA[What is a good renewal rate? Compare logo against dollar renewal, see how it differs from churn and NRR, and learn how renewal timing distorts your forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[CHAMP vs MEDDIC: When to Graduate to a Heavier Framework]]></title>
      <link>https://orm-tech.com/blog/champ-vs-meddic/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/champ-vs-meddic/</guid>
      <description><![CDATA[CHAMP vs MEDDIC compared element by element, with the deal complexity where the heavier framework starts paying off and how to split the two by stage.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Weekly vs Monthly Forecast Cadence: How Often Should You Re-Forecast?]]></title>
      <link>https://orm-tech.com/blog/weekly-vs-monthly-forecast-cadence/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/weekly-vs-monthly-forecast-cadence/</guid>
      <description><![CDATA[Weekly vs monthly forecast cadence compared on detection speed, rep time, and accuracy, with a rule for picking one based on cycle length and deal size.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Gong vs Outreach: Revenue Intelligence vs Sales Engagement (2026)]]></title>
      <link>https://orm-tech.com/blog/gong-vs-outreach/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/gong-vs-outreach/</guid>
      <description><![CDATA[Gong started in conversation intelligence. Outreach started in sales engagement. Both now claim full revenue platforms. Here is how they compare on the dimensions that matter.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 13 May 2026 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[Outreach vs Salesloft: Sales Engagement Compared (2026)]]></title>
      <link>https://orm-tech.com/blog/outreach-vs-salesloft/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/outreach-vs-salesloft/</guid>
      <description><![CDATA[Outreach and Salesloft are the two largest sales engagement platforms. Both have expanded into forecasting and AI. Here is how they differ and how to choose.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 13 May 2026 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[SPIN Selling vs MEDDIC: Discovery Questions or Deal Qualification]]></title>
      <link>https://orm-tech.com/blog/spin-selling-vs-meddic/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/spin-selling-vs-meddic/</guid>
      <description><![CDATA[SPIN Selling vs MEDDIC compared on what each one does, how SPIN questions fill MEDDIC fields with real buyer answers, and which framework to roll out first.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 13 May 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Average Deal Size vs ACV: Which Number Belongs in Your Forecast]]></title>
      <link>https://orm-tech.com/blog/average-deal-size-vs-acv/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/average-deal-size-vs-acv/</guid>
      <description><![CDATA[Average deal size is the mean of what you closed. ACV is annualized contract value. Why using the wrong one inflates every pipeline projection.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Gross Revenue Retention (GRR) Step by Step]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-gross-revenue-retention/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-gross-revenue-retention/</guid>
      <description><![CDATA[The GRR formula, the monthly ARR movements that belong in it, and how to reconcile gross retention against a beginning-to-ending ARR waterfall.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Merge Duplicate CRM Records Without Corrupting Your Pipeline Numbers]]></title>
      <link>https://orm-tech.com/blog/how-to-merge-duplicate-crm-records/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-merge-duplicate-crm-records/</guid>
      <description><![CDATA[Merge duplicate CRM records in the right order, pick the surviving record by activity history, and set matching rules that keep the duplicates from returning.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How Much Data Do You Need for AI Sales Forecasting?]]></title>
      <link>https://orm-tech.com/blog/how-much-data-do-you-need-for-ai-sales-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-much-data-do-you-need-for-ai-sales-forecasting/</guid>
      <description><![CDATA[How much data for AI sales forecasting: history depth, closed-deal volume, and field consistency a model needs, and why messy CRM data is rarely the blocker.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 11 May 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good Lead to Opportunity Conversion Rate?]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-lead-to-opportunity-conversion-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-lead-to-opportunity-conversion-rate/</guid>
      <description><![CDATA[Why the lead to opportunity conversion rate is not comparable across companies, how to measure it with a cohort lag window, and how to set creation targets.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 11 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[BI Tool vs Revenue Analytics Platform: What Each One Is Built For]]></title>
      <link>https://orm-tech.com/blog/bi-tool-vs-revenue-analytics-platform/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/bi-tool-vs-revenue-analytics-platform/</guid>
      <description><![CDATA[BI tool vs revenue analytics platform: what each product is built to answer, why BI dashboards disagree about revenue, and where a semantic layer belongs.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 08 May 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Pipeline Generation Plan for Next Quarter]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-pipeline-generation-plan/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-pipeline-generation-plan/</guid>
      <description><![CDATA[Work backward from the revenue number to a dated creation plan, split the target across sources, and set the weekly checkpoints that catch a shortfall early.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 08 May 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Net New ARR vs Gross New ARR: Which One Measures Growth]]></title>
      <link>https://orm-tech.com/blog/net-new-arr-vs-gross-new-arr/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/net-new-arr-vs-gross-new-arr/</guid>
      <description><![CDATA[Net new ARR vs gross new ARR: what each one counts, how the ARR waterfall reconciles them, and why the gap between the two decides whether the year works.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 08 May 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sandler vs Challenger Sale: Which Methodology Fits Your Team]]></title>
      <link>https://orm-tech.com/blog/sandler-vs-challenger-sale/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sandler-vs-challenger-sale/</guid>
      <description><![CDATA[Sandler vs Challenger Sale compared on qualification, demand creation, and failure modes, plus how to run Sandler mechanics under a Challenger narrative.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 08 May 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Win Rate by Lead Source: What Good Looks Like per Channel]]></title>
      <link>https://orm-tech.com/blog/win-rate-benchmarks-by-lead-source/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/win-rate-benchmarks-by-lead-source/</guid>
      <description><![CDATA[A win rate benchmark by channel needs a fixed stage gate and cohort window. Compare inbound, outbound, and referral fairly, then act on the loss reasons.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 08 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Write a CRM Data Governance Policy for a Revenue Team]]></title>
      <link>https://orm-tech.com/blog/crm-data-governance-policy-for-revenue-teams/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/crm-data-governance-policy-for-revenue-teams/</guid>
      <description><![CDATA[A practical governance policy structure covering field ownership, change control, definitions, and the review cadence that keeps it enforced.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 07 May 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Build Scenarios Into a Revenue Forecast Model]]></title>
      <link>https://orm-tech.com/blog/how-to-build-forecast-scenarios/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-forecast-scenarios/</guid>
      <description><![CDATA[Build a forecast scenario model that flexes correlated drivers together, sizes each range from your own variance history, and holds up in a board review.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 07 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Data Warehouse vs Revenue Analytics Tool: Build or Buy for RevOps]]></title>
      <link>https://orm-tech.com/blog/data-warehouse-vs-revenue-analytics-tool/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/data-warehouse-vs-revenue-analytics-tool/</guid>
      <description><![CDATA[Data warehouse vs revenue analytics, with the headcount cost of building forecast models on Snowflake or BigQuery and where the warehouse is the right call.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 06 May 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Reduce Involuntary Churn in B2B SaaS]]></title>
      <link>https://orm-tech.com/blog/how-to-reduce-involuntary-churn/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-reduce-involuntary-churn/</guid>
      <description><![CDATA[Involuntary churn comes from failed cards, lapsed POs, and unsigned renewals. Size it from cancellation records and fix it with a B2B dunning sequence.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 06 May 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[RevOps Analyst vs Sales Analyst: Which One Fixes Your Forecast]]></title>
      <link>https://orm-tech.com/blog/revops-analyst-vs-sales-analyst/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revops-analyst-vs-sales-analyst/</guid>
      <description><![CDATA[RevOps analyst vs sales analyst: the questions each role answers, which one should own forecast accuracy reporting, and how to test either on real pipeline.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 06 May 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sales KPI Dashboard Examples by Role: Rep, Manager, CRO, and CFO]]></title>
      <link>https://orm-tech.com/blog/sales-kpi-dashboard-examples-by-role/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-kpi-dashboard-examples-by-role/</guid>
      <description><![CDATA[Sales KPI dashboard examples for the rep, manager, CRO, and CFO, with the metrics each view carries and the definition layer that keeps them agreeing.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 06 May 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Sales Stage Exit Criteria Template: How to Write Rules Reps Actually Follow]]></title>
      <link>https://orm-tech.com/blog/sales-stage-exit-criteria-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-stage-exit-criteria-template/</guid>
      <description><![CDATA[A sales stage exit criteria template built on buyer evidence, with the artifact required at each gate and a way to enforce it without a validation rule war.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 06 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Benchmark Sales Metrics Without Industry Data]]></title>
      <link>https://orm-tech.com/blog/how-to-benchmark-sales-metrics-without-industry-data/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-benchmark-sales-metrics-without-industry-data/</guid>
      <description><![CDATA[Build sales metrics benchmarks from your own closed deals instead of borrowed survey data, then tell a real shift from ordinary quarter-to-quarter variance.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 05 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Quota Over-Assignment: How Much Buffer Belongs in Your Quota Plan]]></title>
      <link>https://orm-tech.com/blog/quota-over-assignment-explained/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/quota-over-assignment-explained/</guid>
      <description><![CDATA[How to set your quota coverage ratio from attainment history, ramp load, and attrition, plus what happens to rep retention when the buffer runs too high.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 05 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good Sales Cycle Length for B2B SaaS?]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-sales-cycle-length-for-b2b-saas/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-sales-cycle-length-for-b2b-saas/</guid>
      <description><![CDATA[What is a good sales cycle length? Close curves run 1 to 80 weeks. See why the average misleads, how length scales with deal size, and when a deal has stalled.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 05 May 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How Much Pipeline Do You Need to Hit Quota?]]></title>
      <link>https://orm-tech.com/blog/how-much-pipeline-do-you-need-to-hit-quota/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-much-pipeline-do-you-need-to-hit-quota/</guid>
      <description><![CDATA[How much pipeline do you need to hit quota? Build the number from your own win rate, cycle length, and in-quarter creation instead of a borrowed 3x rule.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 04 May 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Sales Velocity Step by Step]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-sales-velocity/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-sales-velocity/</guid>
      <description><![CDATA[The sales velocity formula, where each input comes from in your CRM, a worked example, and the segment-level math that makes the number useful.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 04 May 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Roll Out AI Forecasting to a Sales Team]]></title>
      <link>https://orm-tech.com/blog/how-to-roll-out-ai-forecasting-to-a-sales-team/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-roll-out-ai-forecasting-to-a-sales-team/</guid>
      <description><![CDATA[Roll out AI forecasting in 90 days: four to six weeks of model training, a full quarter running parallel to rep commits, and the three moves that kill it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 04 May 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Quota Planning Software vs Forecasting Software: Plan and Prediction Are Not the Same]]></title>
      <link>https://orm-tech.com/blog/quota-planning-software-vs-forecasting-software/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/quota-planning-software-vs-forecasting-software/</guid>
      <description><![CDATA[Quota planning software vs forecasting software: what each tool computes, why the plan and the forecast diverge mid-quarter, and which one to buy first.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 01 May 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Quota Coverage vs Pipeline Coverage]]></title>
      <link>https://orm-tech.com/blog/quota-coverage-vs-pipeline-coverage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/quota-coverage-vs-pipeline-coverage/</guid>
      <description><![CDATA[Quota coverage vs pipeline coverage explained: one buffer is set during planning, the other is measured mid-quarter, and they fail for separate reasons.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 30 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sales Analytics Software vs Sales Forecasting Software]]></title>
      <link>https://orm-tech.com/blog/sales-analytics-software-vs-sales-forecasting-software/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-analytics-software-vs-sales-forecasting-software/</guid>
      <description><![CDATA[Sales analytics vs sales forecasting software: one explains closed history, the other scores open deals. What data each needs and which to buy first.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 29 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[SPICED vs MEDDIC: Which Framework Fits Recurring Revenue]]></title>
      <link>https://orm-tech.com/blog/spiced-vs-meddic/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/spiced-vs-meddic/</guid>
      <description><![CDATA[SPICED vs MEDDIC compared element by element, with the fit by business model, why the critical event carries the timeline, and how each choice affects renewal.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 29 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Forecast Sales in Excel Without Breaking the Model]]></title>
      <link>https://orm-tech.com/blog/how-to-forecast-sales-in-excel/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-forecast-sales-in-excel/</guid>
      <description><![CDATA[How to forecast sales in Excel with a run-rate baseline, a pipeline layer, and five functions that hold up, plus the formula habits that cause silent errors.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Close Plan Template: How to Build One That Survives the Last 30 Days]]></title>
      <link>https://orm-tech.com/blog/close-plan-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/close-plan-template/</guid>
      <description><![CDATA[A dated close plan template for B2B SaaS deals, with the fields, the backward schedule, and the slippage signals that tell you it is already failing.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Build an Expansion Pipeline That Lifts Net Revenue Retention]]></title>
      <link>https://orm-tech.com/blog/how-to-build-an-expansion-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-an-expansion-pipeline/</guid>
      <description><![CDATA[Build an expansion pipeline with usage-based triggers, its own stages and coverage ratio, and renewal timing that keeps upsell out of the negotiation.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Average Deal Size and Why Your Pipeline Number Is Too High]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-average-deal-size/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-average-deal-size/</guid>
      <description><![CDATA[The average deal size formula, why open pipeline values run higher than closed-won values, and how to correct the gap before it distorts your forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Sales Forecast in Google Sheets]]></title>
      <link>https://orm-tech.com/blog/sales-forecast-google-sheets/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-forecast-google-sheets/</guid>
      <description><![CDATA[A sales forecast Google Sheets build in four tabs: CRM import, conversion rates, weighted calculation, and the weekly snapshot that records slippage.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[SDR to AE Ratio: How to Calculate the Right Number for Your Team]]></title>
      <link>https://orm-tech.com/blog/sdr-to-ae-ratio/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sdr-to-ae-ratio/</guid>
      <description><![CDATA[Derive the ratio from meeting capacity and pipeline requirement instead of copying a benchmark, then check it against sales cycle length and AE capacity.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[CRM Field Validation Rules That Protect Forecast Data Without Blocking Reps]]></title>
      <link>https://orm-tech.com/blog/crm-validation-rules-for-sales-data/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/crm-validation-rules-for-sales-data/</guid>
      <description><![CDATA[CRM field validation rules that protect stage, close date and amount, with a build order, stage gates instead of required fields, and when to stop adding rules.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 24 Apr 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Logo Churn Rate in B2B SaaS]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-logo-churn-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-logo-churn-rate/</guid>
      <description><![CDATA[How to calculate logo churn rate, handle customers who signed mid-period, and pick the denominator that keeps the number comparable quarter over quarter.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 24 Apr 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Rep Forecast Submission Template: What to Ask Every Seller Every Week]]></title>
      <link>https://orm-tech.com/blog/rep-forecast-submission-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/rep-forecast-submission-template/</guid>
      <description><![CDATA[A weekly forecast submission template with the fields every rep fills in, the questions that surface real risk, and how to score submissions after the close.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 24 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[The SaaS Renewal Process: A 120-Day Operating Plan]]></title>
      <link>https://orm-tech.com/blog/saas-renewal-process/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/saas-renewal-process/</guid>
      <description><![CDATA[A renewal is a deal with a deadline you did not set. Here is the stage structure, timeline, and ownership model that keeps renewals off the discount table.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 24 Apr 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[ORM vs Outreach (2026): Forecasting vs Sales Engagement]]></title>
      <link>https://orm-tech.com/blog/orm-vs-outreach/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-outreach/</guid>
      <description><![CDATA[Honest ORM vs Outreach comparison. Why cadence automation is not a forecasting tool, and how $100M to $1B B2B SaaS teams should pair the two (or pick one).]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 23 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[ORM vs Salesloft (2026): Engagement vs Forecasting]]></title>
      <link>https://orm-tech.com/blog/orm-vs-salesloft/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-salesloft/</guid>
      <description><![CDATA[Honest ORM vs Salesloft comparison. Post-Clari-merger reality, why cadence is not a forecast, and how $100M to $1B B2B SaaS teams should split the stack.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 23 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Set Pipeline Generation Targets by Rep and Segment]]></title>
      <link>https://orm-tech.com/blog/how-to-set-pipeline-generation-targets/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-set-pipeline-generation-targets/</guid>
      <description><![CDATA[Derive pipeline generation targets from quota, win rate, and cycle length, scale them for ramping reps, and count only opportunities that keep moving.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 22 Apr 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[When to Adjust Sales Quotas Mid-Year]]></title>
      <link>https://orm-tech.com/blog/when-to-adjust-quotas-mid-year/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/when-to-adjust-quotas-mid-year/</guid>
      <description><![CDATA[The four conditions that justify a mid-year quota change, the evidence to gather first, and how to run quota relief without breaking the compensation plan.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 22 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Revenue Forecast With No Historical Data]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-forecast-with-no-historical-data/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-forecast-with-no-historical-data/</guid>
      <description><![CDATA[Build a forecast with no historical data using proxies you can defend, ranges wide enough to be honest, and a plan for replacing each borrowed number.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 21 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Evaluate AI Sales Forecasting Software: A RevOps Buyer's Checklist]]></title>
      <link>https://orm-tech.com/blog/how-to-evaluate-ai-sales-forecasting-software/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-evaluate-ai-sales-forecasting-software/</guid>
      <description><![CDATA[Evaluate AI sales forecasting software on six scored areas: model inputs, training time, day-one accuracy, traceability, refresh, and retention modeling.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 21 Apr 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Improve Net Revenue Retention: A Line-by-Line Diagnostic]]></title>
      <link>https://orm-tech.com/blog/how-to-improve-net-revenue-retention/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-improve-net-revenue-retention/</guid>
      <description><![CDATA[NRR is an output of seven separate movements in your ARR waterfall. Find which line is costing you points, then pick the lever that matches it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 21 Apr 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[How to Improve Forecast Accuracy in Week One of the Quarter]]></title>
      <link>https://orm-tech.com/blog/how-to-improve-week-one-forecast-accuracy/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-improve-week-one-forecast-accuracy/</guid>
      <description><![CDATA[Day one forecast accuracy comes from decomposing the quarter into carry-over, in-quarter creation, and pull-forward instead of trusting a coverage ratio.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 21 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Billings vs Cash Collections: Where the Money Actually Lands]]></title>
      <link>https://orm-tech.com/blog/billings-vs-cash-collections/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/billings-vs-cash-collections/</guid>
      <description><![CDATA[Billings vs cash collections for SaaS: what each one measures, why invoiced and banked dollars diverge, and how to build a collections forecast from billings.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 20 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Improve Forecast Accuracy in 90 Days]]></title>
      <link>https://orm-tech.com/blog/how-to-improve-forecast-accuracy-in-90-days/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-improve-forecast-accuracy-in-90-days/</guid>
      <description><![CDATA[A 90 day sequence to improve forecast accuracy: start weekly snapshots, reprice open pipeline against closed-won values, then rebuild your stage weights.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 20 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[When to Hire Your Next Account Executive]]></title>
      <link>https://orm-tech.com/blog/when-to-hire-your-next-account-executive/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/when-to-hire-your-next-account-executive/</guid>
      <description><![CDATA[The capacity triggers that justify an AE hire, the lead indicators that say wait, and a scorecard for deciding whether the constraint is reps or pipeline.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 20 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Add Seasonality to a Sales Forecast]]></title>
      <link>https://orm-tech.com/blog/how-to-add-seasonality-to-a-sales-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-add-seasonality-to-a-sales-forecast/</guid>
      <description><![CDATA[How to measure a seasonal index from your own closed history, apply it without double-counting, and recognize when a seasonal pattern has stopped being real.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 17 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Fix Stale Contact Data in Your CRM]]></title>
      <link>https://orm-tech.com/blog/how-to-fix-stale-contact-data-in-crm/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-fix-stale-contact-data-in-crm/</guid>
      <description><![CDATA[Contact records decay quietly while account records look fine. How to detect stale contacts, decide what to archive, and stop decay from reaching the forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 17 Apr 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[What Percent of ARR Should Come From Expansion?]]></title>
      <link>https://orm-tech.com/blog/what-percent-of-arr-should-come-from-expansion/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-percent-of-arr-should-come-from-expansion/</guid>
      <description><![CDATA[What percent of ARR should come from expansion depends on your pricing model. How to read the share off an ARR waterfall and test it against gross retention.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 17 Apr 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Forecast Revenue: The Three Sources That Produce a Quarter]]></title>
      <link>https://orm-tech.com/blog/how-to-forecast-revenue/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-forecast-revenue/</guid>
      <description><![CDATA[How to forecast revenue by decomposing the quarter into carry-over, in-quarter, and pull-forward deals, valued at closed-won and updated as the quarter runs.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 16 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Retain an Account When Your Champion Leaves]]></title>
      <link>https://orm-tech.com/blog/how-to-retain-an-account-when-your-champion-leaves/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-retain-an-account-when-your-champion-leaves/</guid>
      <description><![CDATA[When your champion leaves, the account renewal is exposed. A 30-day recovery plan, what to send the replacement first, and how to track sponsor risk.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 16 Apr 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[How to Win Back Churned Customers in B2B SaaS]]></title>
      <link>https://orm-tech.com/blog/how-to-win-back-churned-customers/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-win-back-churned-customers/</guid>
      <description><![CDATA[Win back churned customers by sorting the churned list by reason, timing outreach to trigger events like a leadership change, and forecasting it separately.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 16 Apr 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[Challenger Sale vs MEDDIC: Do You Need Both?]]></title>
      <link>https://orm-tech.com/blog/challenger-sale-vs-meddic/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/challenger-sale-vs-meddic/</guid>
      <description><![CDATA[Challenger Sale vs MEDDIC: one governs how a rep sells, the other verifies whether a deal is real. A side by side table and which one to adopt first in SaaS.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Gap Selling vs SPIN Selling: Two Ways to Run Discovery]]></title>
      <link>https://orm-tech.com/blog/gap-selling-vs-spin-selling/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/gap-selling-vs-spin-selling/</guid>
      <description><![CDATA[Gap Selling vs SPIN Selling compared for B2B SaaS: root-cause diagnosis against implication questioning, a side-by-side table, and what each leaves in your CRM.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Review Questions to Ask Your Sales Team]]></title>
      <link>https://orm-tech.com/blog/pipeline-review-questions-to-ask/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-review-questions-to-ask/</guid>
      <description><![CDATA[The questions to ask in a pipeline review that verify a deal is real, catch slippage early, and expose thin coverage, plus the habitual ones worth retiring.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Close Plan Email Template: Sending the Plan Without Spooking the Buyer]]></title>
      <link>https://orm-tech.com/blog/close-plan-email-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/close-plan-email-template/</guid>
      <description><![CDATA[A close plan email template with the wording to send, the milestone table to paste inline, timing rules, and what the reply tells you about the close date.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 14 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[CRO vs Chief Sales Officer: What Each Title Actually Owns]]></title>
      <link>https://orm-tech.com/blog/cro-vs-chief-sales-officer/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/cro-vs-chief-sales-officer/</guid>
      <description><![CDATA[CRO vs chief sales officer: what each title owns, how the two work together at scale, who owns the forecast when both exist, and which one a growing SaaS needs.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 13 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Excel vs Google Sheets for Sales Forecasting: Which Holds Up Longer]]></title>
      <link>https://orm-tech.com/blog/excel-vs-google-sheets-for-sales-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/excel-vs-google-sheets-for-sales-forecasting/</guid>
      <description><![CDATA[Excel wins on modeling depth, Google Sheets wins on collaboration and live CRM data. Both hit the same ceiling, and this covers where that ceiling sits.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 13 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Retention Review Meeting]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-retention-review-meeting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-retention-review-meeting/</guid>
      <description><![CDATA[See how to run a retention review meeting that reconciles the ARR waterfall, names the accounts behind every movement, and ends with save plans and dates.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 13 Apr 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Monte Carlo vs Weighted Pipeline Forecasting]]></title>
      <link>https://orm-tech.com/blog/monte-carlo-vs-weighted-pipeline-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/monte-carlo-vs-weighted-pipeline-forecasting/</guid>
      <description><![CDATA[A Monte Carlo sales forecast returns a distribution of quarter outcomes while weighted pipeline returns one expected value. Here is when the range wins.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 13 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Renewals Manager vs Customer Success Manager: Who Owns Retention Revenue]]></title>
      <link>https://orm-tech.com/blog/renewals-manager-vs-customer-success-manager/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/renewals-manager-vs-customer-success-manager/</guid>
      <description><![CDATA[Renewals manager vs customer success manager: what each role owns, when to split them, and how renewal forecasting differs from new business forecasting.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 13 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Account Expansion Plan Template: Turning Whitespace Into Forecastable Pipeline]]></title>
      <link>https://orm-tech.com/blog/account-expansion-plan-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/account-expansion-plan-template/</guid>
      <description><![CDATA[An account expansion plan template with a whitespace grid, sizing rules based on countable units, the triggers to watch monthly, and when to open a CRM record.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 10 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Forecast Category vs Sales Stage]]></title>
      <link>https://orm-tech.com/blog/forecast-category-vs-sales-stage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/forecast-category-vs-sales-stage/</guid>
      <description><![CDATA[Forecast category vs sales stage: what each field records, when they should disagree, which one drives the number, and what breaks if you automate one.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 10 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Plan Sales Capacity for a New Market Segment]]></title>
      <link>https://orm-tech.com/blog/how-to-plan-sales-capacity-for-a-new-market-segment/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-plan-sales-capacity-for-a-new-market-segment/</guid>
      <description><![CDATA[Capacity planning for a new segment with no conversion history: how many reps to start with, what proves it scales, and the math that follows.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 10 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Reduce First 90-Day Churn in B2B SaaS]]></title>
      <link>https://orm-tech.com/blog/how-to-reduce-first-90-day-churn/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-reduce-first-90-day-churn/</guid>
      <description><![CDATA[Cut first 90-day churn by cohorting losses on contract age, setting customer-side milestones, and naming one owner for the whole onboarding window.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 10 Apr 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[MEDDPICC vs BANT: Which Framework Gates Enterprise Deals?]]></title>
      <link>https://orm-tech.com/blog/meddpicc-vs-bant/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/meddpicc-vs-bant/</guid>
      <description><![CDATA[MEDDPICC vs BANT compared for B2B SaaS: what each framework inspects, a side-by-side table, and which one produces close dates your forecast can survive.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 10 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Which Sales Metrics to Track When the Sales Cycle Runs 9 to 18 Months]]></title>
      <link>https://orm-tech.com/blog/sales-metrics-for-long-sales-cycles/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-metrics-for-long-sales-cycles/</guid>
      <description><![CDATA[Picking sales metrics for a long sales cycle: what to track weekly when win rate reports on deals created a year ago, and when to call a deal dead.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 10 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Explain an AI Forecast to Your CFO]]></title>
      <link>https://orm-tech.com/blog/how-to-explain-an-ai-forecast-to-your-cfo/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-explain-an-ai-forecast-to-your-cfo/</guid>
      <description><![CDATA[How to explain an AI forecast to your CFO: lead with traceability, answer the objections finance always raises, and reconcile the model to the ARR waterfall.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 09 Apr 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[BANT vs MEDDIC: Qualification Frameworks Compared]]></title>
      <link>https://orm-tech.com/blog/bant-vs-meddic/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/bant-vs-meddic/</guid>
      <description><![CDATA[BANT vs MEDDIC compared: what each qualification framework measures, a side-by-side table, and when the lightweight checklist beats the enterprise methodology.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 08 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Pipeline Dashboard]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-pipeline-dashboard/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-pipeline-dashboard/</guid>
      <description><![CDATA[How to build a pipeline dashboard that answers whether the quarter will happen. The panels worth keeping, and the metrics that look busy while hiding risk.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 08 Apr 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Pipeline Coverage in Salesforce]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-pipeline-coverage-in-salesforce/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-pipeline-coverage-in-salesforce/</guid>
      <description><![CDATA[How to calculate pipeline coverage in Salesforce: the report type, the filters that keep the ratio honest, where quota lives, and what the platform cannot do.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 08 Apr 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Coverage vs Pipeline Velocity]]></title>
      <link>https://orm-tech.com/blog/pipeline-coverage-vs-pipeline-velocity/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-coverage-vs-pipeline-velocity/</guid>
      <description><![CDATA[Pipeline coverage vs pipeline velocity is amount against time. Coverage shows whether enough deals exist and velocity shows whether they convert in time.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 08 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Problem or Conversion Problem? How to Tell Which One Is Costing You Revenue]]></title>
      <link>https://orm-tech.com/blog/pipeline-problem-vs-conversion-problem/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-problem-vs-conversion-problem/</guid>
      <description><![CDATA[Pipeline problem or conversion problem: run the one-hour recomputation that names the cause of a revenue miss, plus the signals that separate the two.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 08 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Sales Pipeline vs Sales Forecast]]></title>
      <link>https://orm-tech.com/blog/sales-pipeline-vs-sales-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-pipeline-vs-sales-forecast/</guid>
      <description><![CDATA[Sales pipeline vs sales forecast: one is an inventory of open deals, the other is a claim about a period. See why pipeline totals overstate the number.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 08 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Measure Sales Capacity Utilization]]></title>
      <link>https://orm-tech.com/blog/how-to-measure-sales-capacity-utilization/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-measure-sales-capacity-utilization/</guid>
      <description><![CDATA[A working definition of rep utilization, the formula for selling-time capacity, and how to find the point where adding opportunities stops adding revenue.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 07 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Use Support Ticket Data to Predict Churn]]></title>
      <link>https://orm-tech.com/blog/how-to-use-support-tickets-to-predict-churn/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-use-support-tickets-to-predict-churn/</guid>
      <description><![CDATA[A support tickets churn prediction model has to handle a curve, because zero cases and heavy case loads both signal risk. Band the volume before you score it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 07 Apr 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good Sales Velocity Number?]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-sales-velocity-number/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-sales-velocity-number/</guid>
      <description><![CDATA[What is a good sales velocity number? The figure scales to your own deal size, so cross-company comparison fails. Use your own trend and read a real decline.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 07 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Why Is My Quarter Always Back-Loaded, and When Is That a Problem?]]></title>
      <link>https://orm-tech.com/blog/why-is-my-quarter-back-loaded/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/why-is-my-quarter-back-loaded/</guid>
      <description><![CDATA[Why is my quarter back-loaded? Part is real seasonality and part is close dates set to period ends. How to measure the split and flatten the half you control.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 07 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Roll Out a New Sales Comp Plan Without Losing the Team]]></title>
      <link>https://orm-tech.com/blog/how-to-roll-out-a-new-sales-comp-plan/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-roll-out-a-new-sales-comp-plan/</guid>
      <description><![CDATA[A comp plan rollout fails on delivery, not design. Retro-model every rep against last year, sequence the individual conversations, and watch the first signals.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 03 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Pipeline Generation Meeting]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-pipeline-generation-meeting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-pipeline-generation-meeting/</guid>
      <description><![CDATA[Learn how to run a pipeline generation meeting with its own creation target, scoreboard, and attendee list, and why it cannot share the hour with deal review.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 03 Apr 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Geographic vs Vertical vs Named Account Territories]]></title>
      <link>https://orm-tech.com/blog/geographic-vs-vertical-vs-named-account-territories/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/geographic-vs-vertical-vs-named-account-territories/</guid>
      <description><![CDATA[How the three territory models differ on coverage, ramp speed, and forecast stability, plus the company conditions that make each one the right choice.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Run a CRM Data Audit in One Week]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-crm-data-audit/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-crm-data-audit/</guid>
      <description><![CDATA[Run a five day CRM data audit that ends with a ranked list of data problems sized by revenue impact, rather than a completeness report nobody acts on.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Recurring Revenue vs Total Revenue: What Counts and What Does Not]]></title>
      <link>https://orm-tech.com/blog/recurring-revenue-vs-total-revenue/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/recurring-revenue-vs-total-revenue/</guid>
      <description><![CDATA[Recurring revenue vs total revenue in B2B SaaS: the test that decides what qualifies, why the recurring share moves valuation, and how to forecast each line.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Compare Sales Metrics Across Segments Without Getting Fooled]]></title>
      <link>https://orm-tech.com/blog/how-to-compare-sales-metrics-across-segments/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-compare-sales-metrics-across-segments/</guid>
      <description><![CDATA[Enterprise win rate looks worse than SMB for structural reasons. How to read sales metrics by segment, fix the qualification point, and compare reps fairly.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Generate Pipeline in a Down Market]]></title>
      <link>https://orm-tech.com/blog/how-to-generate-pipeline-in-a-down-market/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-generate-pipeline-in-a-down-market/</guid>
      <description><![CDATA[How to tell a market shift from a bad quarter, which pipeline sources survive a budget freeze, and how creation targets should change when deal sizes compress.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[ORM vs Aviso: AI Revenue Forecasting Compared]]></title>
      <link>https://orm-tech.com/blog/orm-vs-aviso/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-aviso/</guid>
      <description><![CDATA[How ORM's custom prescriptive models compare to Aviso's AI revenue platform. Two approaches to the same forecasting problem.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[ORM vs Dreamdata: Attribution and Revenue Analytics Compared]]></title>
      <link>https://orm-tech.com/blog/orm-vs-dreamdata/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-dreamdata/</guid>
      <description><![CDATA[How ORM's prescriptive revenue models compare to Dreamdata's B2B attribution platform. Different problems, different architectures.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[ORM vs HubSpot: Revenue Analytics Compared]]></title>
      <link>https://orm-tech.com/blog/orm-vs-hubspot/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-hubspot/</guid>
      <description><![CDATA[How ORM's prescriptive revenue models compare to HubSpot's attribution and forecasting capabilities. Platform breadth vs. analytical depth.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[ORM vs InsightSquared: Revenue Analytics Compared]]></title>
      <link>https://orm-tech.com/blog/orm-vs-insightsquared/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-insightsquared/</guid>
      <description><![CDATA[How ORM's custom prescriptive models compare to InsightSquared (now Mediafly Intelligence360). What changed after the acquisition.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sales Forecast Categories: The Entry Criteria That Make Commit Mean One Thing]]></title>
      <link>https://orm-tech.com/blog/sales-forecast-categories-explained/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-forecast-categories-explained/</guid>
      <description><![CDATA[Define each sales forecast category with hard, checkable entry criteria so commit, best case, and pipeline mean the same thing for every rep on the team.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 31 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Aged Pipeline vs Stale Pipeline]]></title>
      <link>https://orm-tech.com/blog/aged-pipeline-vs-stale-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/aged-pipeline-vs-stale-pipeline/</guid>
      <description><![CDATA[Age measures how long a deal has been open. Staleness measures how long since anything about it changed. Old deals can be healthy. Silent ones almost never are.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 30 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Full-Cycle AE vs Specialized Sales Roles: Which Model Forecasts Better]]></title>
      <link>https://orm-tech.com/blog/full-cycle-ae-vs-specialized-sales-roles/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/full-cycle-ae-vs-specialized-sales-roles/</guid>
      <description><![CDATA[Full cycle AE vs specialized sales roles: which structure produces cleaner stage data and a better forecast, when to split the role, and what it costs.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 30 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Audit a Sales Dashboard for Accuracy and Usefulness]]></title>
      <link>https://orm-tech.com/blog/how-to-audit-a-sales-dashboard/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-audit-a-sales-dashboard/</guid>
      <description><![CDATA[A seven-check sales dashboard audit. Reconcile headline numbers to source data, catch definition drift and silent filters, and decide which panels to cut.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 30 Mar 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Renewal Pipeline Coverage]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-renewal-pipeline-coverage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-renewal-pipeline-coverage/</guid>
      <description><![CDATA[How to calculate renewal coverage against the retention target, why it reads at 1.0x instead of 3x, and the support case pattern that flags an account at risk.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 30 Mar 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Renewal Rate in B2B SaaS]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-renewal-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-renewal-rate/</guid>
      <description><![CDATA[The dollar and logo renewal rate formulas, how renewal rate differs from gross revenue retention, and how to treat early renewals and multi-year contracts.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 30 Mar 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[What Is a Draw Against Commission? Recoverable vs Nonrecoverable]]></title>
      <link>https://orm-tech.com/blog/what-is-a-draw-against-commission/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-draw-against-commission/</guid>
      <description><![CDATA[How draws work in B2B SaaS comp plans, how to size the recovery window against your close curve, and what a draw does to comp expense and early attainment data.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 30 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[What Is AI Revenue Operations? What Changes in the Operating Cadence]]></title>
      <link>https://orm-tech.com/blog/what-is-ai-revenue-operations/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-ai-revenue-operations/</guid>
      <description><![CDATA[What is AI revenue operations? A working definition for B2B SaaS teams, the parts of the RevOps calendar that change, and the decisions that stay with people.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 27 Mar 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Sales Velocity vs Pipeline Velocity]]></title>
      <link>https://orm-tech.com/blog/sales-velocity-vs-pipeline-velocity/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-velocity-vs-pipeline-velocity/</guid>
      <description><![CDATA[Sales velocity measures revenue produced per day. Pipeline velocity measures how fast deals move through stages. A side-by-side on the formulas, the real overlap, and when to use each.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 25 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sales Forecast Template for Early-Stage SaaS Startups]]></title>
      <link>https://orm-tech.com/blog/sales-forecast-template-for-startups/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-forecast-template-for-startups/</guid>
      <description><![CDATA[A sales forecast template for startups with no closed-won history. Five inputs you can measure in a month, plus the monthly sheet and rates to rebuild.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Usage-Based Revenue Forecast]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-usage-based-revenue-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-usage-based-revenue-forecast/</guid>
      <description><![CDATA[How to build a usage based revenue forecast by component: committed minimums, overage, expansion, contraction, and the indicators that predict each one.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Monthly NRR and Annualize It Correctly]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-monthly-nrr/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-monthly-nrr/</guid>
      <description><![CDATA[How to calculate monthly NRR from beginning ARR, expansion, contraction, and churn, then annualize by compounding to the twelfth power rather than multiplying.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Win Rate When Deals Are Still Open]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-win-rate-with-open-deals/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-win-rate-with-open-deals/</guid>
      <description><![CDATA[How to calculate win rate with open deals excluded from the denominator, when a created date cohort rate answers better, and how long to wait before reading it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Measure Sales Dashboard Adoption]]></title>
      <link>https://orm-tech.com/blog/how-to-measure-sales-dashboard-adoption/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-measure-sales-dashboard-adoption/</guid>
      <description><![CDATA[Measure sales dashboard adoption with the four metrics that hold up, read exports as a failure signal, and decide which dashboards to archive.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Why Deals Close for Less Than the Amount in Your CRM]]></title>
      <link>https://orm-tech.com/blog/why-deals-close-for-less-than-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/why-deals-close-for-less-than-forecast/</guid>
      <description><![CDATA[When deals close for less than forecast, discounting is rarely the cause. How to measure your deal amount realization rate and apply it by segment and stage.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Sales Cycle Length: Benchmarks, Analysis, and How to Shorten Your Close Time]]></title>
      <link>https://orm-tech.com/blog/sales-cycle-length-guide/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-cycle-length-guide/</guid>
      <description><![CDATA[B2B SaaS sales cycle benchmarks by deal size, why cycles have lengthened 22% since 2022, and five tactics that compress close times.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Sat, 21 Mar 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Marketing ROI: How to Measure, Calculate, and Prove Marketing's Impact on Revenue]]></title>
      <link>https://orm-tech.com/blog/marketing-roi-guide/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/marketing-roi-guide/</guid>
      <description><![CDATA[Marketing ROI formulas, benchmarks, and the measurement framework that connects marketing spend to pipeline and revenue in B2B SaaS.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate>
      <category>Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[ORM vs 6sense: Predictive Revenue Analytics Compared]]></title>
      <link>https://orm-tech.com/blog/orm-vs-6sense/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-6sense/</guid>
      <description><![CDATA[How ORM's prescriptive revenue models compare to 6sense's intent data and ABM platform. Different approaches to pipeline generation and conversion.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[ORM vs Bizible (Marketo Measure): Marketing Attribution Compared]]></title>
      <link>https://orm-tech.com/blog/orm-vs-bizible/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-bizible/</guid>
      <description><![CDATA[How ORM's prescriptive marketing analytics compare to Adobe's Marketo Measure (formerly Bizible) for B2B attribution.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[ORM vs Clari (2026): Forecasting Compared After the Salesloft Merger]]></title>
      <link>https://orm-tech.com/blog/orm-vs-clari/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-clari/</guid>
      <description><![CDATA[Honest ORM vs Clari comparison. Pricing, accuracy, the post-Salesloft merger reality, and how to choose between a broad enterprise platform and an AI/ML forecasting platform built for B2B SaaS $100M to $1B.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[ORM vs Gong: Revenue Intelligence Compared]]></title>
      <link>https://orm-tech.com/blog/orm-vs-gong/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-gong/</guid>
      <description><![CDATA[How ORM's prescriptive forecasting compares to Gong's conversation intelligence approach to revenue prediction.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Revenue Operations KPIs: The 12 Metrics Every RevOps Team Should Track]]></title>
      <link>https://orm-tech.com/blog/revops-kpis/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revops-kpis/</guid>
      <description><![CDATA[The 12 KPIs that define RevOps success, organized by function: pipeline health, forecast reliability, process efficiency, and revenue predictability.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[BANT vs CHAMP: Which Lead Qualification Method Wins]]></title>
      <link>https://orm-tech.com/blog/bant-vs-champ/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/bant-vs-champ/</guid>
      <description><![CDATA[A fair, side-by-side comparison of BANT and CHAMP lead qualification: what each method measures, how they differ on budget and authority, and when to use one over the other.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Build a 90-Day Revenue Forecast]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-90-day-revenue-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-90-day-revenue-forecast/</guid>
      <description><![CDATA[How to build a 90 day revenue forecast on day one. Separate carry-over pipeline, in-quarter creation, and pull-forward, then track the read week by week.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Coverage Ratio: The Number That Predicts Your Quarter]]></title>
      <link>https://orm-tech.com/blog/pipeline-coverage-ratio/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-coverage-ratio/</guid>
      <description><![CDATA[How to calculate pipeline coverage ratio, what good looks like (hint: 3x is the floor), and why raw coverage without quality weighting is a trap.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Sales Dashboard Layout: How to Arrange Metrics So People Act on Them]]></title>
      <link>https://orm-tech.com/blog/sales-dashboard-layout-best-practices/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-dashboard-layout-best-practices/</guid>
      <description><![CDATA[A sales dashboard layout guide: what belongs above the fold, how many charts one screen holds, and how to order metrics by the decision they support.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good Sales Stage Conversion Rate in B2B SaaS?]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-sales-stage-conversion-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-sales-stage-conversion-rate/</guid>
      <description><![CDATA[What is a good sales stage conversion rate? No universal benchmark exists because stage definitions differ. Read the shape of your funnel and spot a real break.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Win Rate: How to Calculate, Benchmark, and Improve Your Close Rate]]></title>
      <link>https://orm-tech.com/blog/win-rate-guide/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/win-rate-guide/</guid>
      <description><![CDATA[Win rate formulas, B2B SaaS benchmarks by deal size and segment, and the five levers that move close rates from 19% to 30%+.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Bookings vs Revenue vs Billings]]></title>
      <link>https://orm-tech.com/blog/bookings-vs-revenue/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/bookings-vs-revenue/</guid>
      <description><![CDATA[Bookings vs revenue vs billings, defined and compared: what each measures, when it is recorded, why they diverge on a SaaS contract, and when to use each.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Forecast Accuracy: How to Measure It, Why It Matters, and How to Improve It]]></title>
      <link>https://orm-tech.com/blog/forecast-accuracy-guide/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/forecast-accuracy-guide/</guid>
      <description><![CDATA[Forecast accuracy formulas, benchmarks, and the five changes that move B2B SaaS teams from 60% to 90%+ accuracy.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Increase Pipeline Without Adding Headcount]]></title>
      <link>https://orm-tech.com/blog/how-to-increase-pipeline-without-adding-headcount/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-increase-pipeline-without-adding-headcount/</guid>
      <description><![CDATA[How to increase pipeline without adding headcount: find where selling capacity leaks, recover the deals already sitting in the CRM, and lift conversion.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Rebalance Sales Territories Without Breaking the Forecast]]></title>
      <link>https://orm-tech.com/blog/how-to-rebalance-sales-territories-without-breaking-the-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-rebalance-sales-territories-without-breaking-the-forecast/</guid>
      <description><![CDATA[Territory rebalancing costs revenue in the transition. Sequence the change to protect in-quarter deals and watch the indicators that move before bookings.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Tell If Your Annual Revenue Plan Is Off Track Before Q3]]></title>
      <link>https://orm-tech.com/blog/how-to-tell-if-your-revenue-plan-is-off-track/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-tell-if-your-revenue-plan-is-off-track/</guid>
      <description><![CDATA[Bookings confirm a miss months too late. These leading indicators show a revenue plan off track by Q1, plus the seasonality math and what a second half absorbs.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Track Forecast Accuracy Over Time]]></title>
      <link>https://orm-tech.com/blog/how-to-track-forecast-accuracy-over-time/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-track-forecast-accuracy-over-time/</guid>
      <description><![CDATA[Forecast accuracy tracking requires stored weekly snapshots, a fixed actuals definition, and a trend view. How to build the history and read what it tells you.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Sales Velocity: The Formula That Warns You Before the Forecast Does]]></title>
      <link>https://orm-tech.com/blog/sales-velocity/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-velocity/</guid>
      <description><![CDATA[Sales velocity is number of opportunities times win rate times average deal size, divided by sales cycle length. How to calculate it, and why it moves before closed revenue does.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[What Is a Sales Pipeline? The Raw Material of the Forecast]]></title>
      <link>https://orm-tech.com/blog/what-is-a-sales-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-sales-pipeline/</guid>
      <description><![CDATA[A sales pipeline is the set of open deals a team is working. Here is how it differs from the funnel and from booked revenue, and why it feeds the forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[ACV vs TCV: How Mixing Them Distorts Quota, Comp, and Forecast]]></title>
      <link>https://orm-tech.com/blog/acv-vs-tcv/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/acv-vs-tcv/</guid>
      <description><![CDATA[ACV and TCV describe the same deal with two different numbers. Mix them in quota, comp, or the pipeline roll-up and every downstream number lies.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 17 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Deal Desk vs Legal Review: Who Owns Which Part of the Approval Path?]]></title>
      <link>https://orm-tech.com/blog/deal-desk-vs-legal-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/deal-desk-vs-legal-review/</guid>
      <description><![CDATA[Deal desk vs legal review: who owns commercial terms, who owns contract risk, the order to run them in, and the SLAs that keep quarter end from jamming.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 17 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Weighted Pipeline Coverage]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-weighted-pipeline-coverage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-weighted-pipeline-coverage/</guid>
      <description><![CDATA[The formula for weighted pipeline coverage, where the stage weights come from, and why a 3.5x raw ratio can weight down to less than one times your target.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 17 Mar 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Gross Pipeline vs Net Pipeline]]></title>
      <link>https://orm-tech.com/blog/gross-pipeline-vs-net-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/gross-pipeline-vs-net-pipeline/</guid>
      <description><![CDATA[Gross pipeline vs net pipeline: what to exclude to get from one to the other, why coverage ratios need net, and how net differs from weighted pipeline.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Size a Sales Territory With TAM Data]]></title>
      <link>https://orm-tech.com/blog/how-to-size-a-sales-territory-with-tam-data/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-size-a-sales-territory-with-tam-data/</guid>
      <description><![CDATA[Turn a market-sizing number into territory boundaries a rep can actually work, using serviceable account counts, conversion rates, and touch capacity.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Use AI to Find At-Risk Deals in Your Pipeline]]></title>
      <link>https://orm-tech.com/blog/how-to-use-ai-to-find-at-risk-deals/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-use-ai-to-find-at-risk-deals/</guid>
      <description><![CDATA[Use AI to find at risk deals with the signals that predict slippage, the thresholds that keep the queue short, and a weekly cadence that gets them worked.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Marketing Attribution Guide for B2B SaaS (2026): Models That Actually Work]]></title>
      <link>https://orm-tech.com/blog/marketing-attribution-guide/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/marketing-attribution-guide/</guid>
      <description><![CDATA[Multi-touch attribution, incrementality testing, and revenue attribution explained. The models that hold up under board scrutiny, and why most B2B SaaS attribution is wrong. Practitioner's guide.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Sat, 14 Mar 2026 00:00:00 GMT</pubDate>
      <category>Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Churn Save Play on an At-Risk Account]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-churn-save-play/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-churn-save-play/</guid>
      <description><![CDATA[A churn save play needs one owner, a time box, and a written exit criterion. Here are the five steps, the right people, and when a discount is the wrong tool.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 13 Mar 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Management Software vs Forecasting Software: What Each One Does]]></title>
      <link>https://orm-tech.com/blog/pipeline-management-software-vs-forecasting-software/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-management-software-vs-forecasting-software/</guid>
      <description><![CDATA[Pipeline management software vs forecasting software is a layering question. One records where deals are today and the other predicts where they land.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 13 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Revenue Operations: The Complete Guide for B2B SaaS Companies]]></title>
      <link>https://orm-tech.com/blog/revenue-operations-guide/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revenue-operations-guide/</guid>
      <description><![CDATA[Everything B2B SaaS companies need to know about revenue operations: what RevOps is, how to build it, team structure, KPIs, and tech stack.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 12 Mar 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Win Rate vs Quota Attainment]]></title>
      <link>https://orm-tech.com/blog/win-rate-vs-quota-attainment/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/win-rate-vs-quota-attainment/</guid>
      <description><![CDATA[Win rate vs quota attainment separates selling skill from territory coverage. See why a rep can convert half their opportunities and still miss the number.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 11 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Sales Cycle Length for Open Deals]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-sales-cycle-length-for-open-deals/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-sales-cycle-length-for-open-deals/</guid>
      <description><![CDATA[Closed deal averages hide the slow half of the pipeline. Measure sales cycle length for open deals with the cohort method and read the age of open pipeline.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Weekly Revenue Update]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-weekly-revenue-update/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-weekly-revenue-update/</guid>
      <description><![CDATA[Swap half your meeting time for a written note. Here is how to run a weekly revenue update, what goes in it, who writes it, and what never belongs in it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Sales Pipeline Metrics: The Complete Guide to Measuring Pipeline Health]]></title>
      <link>https://orm-tech.com/blog/sales-pipeline-metrics-guide/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-pipeline-metrics-guide/</guid>
      <description><![CDATA[Every sales pipeline metric that matters for B2B SaaS, with formulas, benchmarks, and the tracking cadence that achieves 87% forecast accuracy.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good Average Deal Size for B2B SaaS?]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-average-deal-size-for-b2b-saas/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-average-deal-size-for-b2b-saas/</guid>
      <description><![CDATA[What is a good average deal size for B2B SaaS? The number that counts is the gap between your pipeline average and closed-won average, and what that gap costs.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 09 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Sales Report: Lead With the Forecast Call, Not the Dashboard]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-sales-report/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-sales-report/</guid>
      <description><![CDATA[How to build a sales report that changes a decision: lead with the forecast call and the three metrics that move the number, and cut the dashboard dump.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 06 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Prepare for a Forecast Call]]></title>
      <link>https://orm-tech.com/blog/how-to-prepare-for-a-forecast-call/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-prepare-for-a-forecast-call/</guid>
      <description><![CDATA[How to prepare for a forecast call: the data freeze RevOps owns, the deal-level notes reps bring, and the review a manager finishes beforehand.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 06 Mar 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Regression vs Time Series Revenue Forecasting]]></title>
      <link>https://orm-tech.com/blog/regression-vs-time-series-revenue-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/regression-vs-time-series-revenue-forecasting/</guid>
      <description><![CDATA[A time series revenue forecast reads history. Regression reads drivers like pipeline created and win rate. Here is which to run for a SaaS quarter and why.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 06 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sales Forecasting Models Explained: Choosing the Right One for Your Revenue Team]]></title>
      <link>https://orm-tech.com/blog/sales-forecasting-models-explained/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-forecasting-models-explained/</guid>
      <description><![CDATA[A practical comparison of six sales forecasting models for B2B SaaS. Which model fits your stage, your data maturity, and your accuracy requirements.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 06 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good No Decision Rate in B2B Sales?]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-no-decision-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-no-decision-rate/</guid>
      <description><![CDATA[What is a good no decision rate? How to measure it when your CRM hides these losses, what drives the rate up, and how to keep those deals out of the forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 06 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[When to Mark a Deal Closed Lost]]></title>
      <link>https://orm-tech.com/blog/when-to-mark-a-deal-closed-lost/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/when-to-mark-a-deal-closed-lost/</guid>
      <description><![CDATA[The age and evidence tests that decide when an opportunity leaves the pipeline, why reps resist the call, and what closing a deal as lost does to the forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 06 Mar 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Adjusting Campaigns Based on Performance: A Playbook for B2B Revenue Teams]]></title>
      <link>https://orm-tech.com/blog/adjusting-campaigns/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/adjusting-campaigns/</guid>
      <description><![CDATA[How B2B revenue teams reallocate marketing spend mid-cycle using pipeline signals instead of waiting for end-of-quarter results.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 05 Mar 2026 00:00:00 GMT</pubDate>
      <category>B2B Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[Customer Success Platform vs Revenue Analytics: Which One Predicts Churn]]></title>
      <link>https://orm-tech.com/blog/customer-success-platform-vs-revenue-analytics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/customer-success-platform-vs-revenue-analytics/</guid>
      <description><![CDATA[Customer success platform vs revenue analytics: what each tool sees, why health scores fail as a churn forecast, and which support signals predict renewal.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 05 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Embedded CRM Analytics vs a Standalone Revenue Analytics Platform]]></title>
      <link>https://orm-tech.com/blog/embedded-crm-analytics-vs-standalone-revenue-analytics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/embedded-crm-analytics-vs-standalone-revenue-analytics/</guid>
      <description><![CDATA[Embedded CRM analytics vs revenue analytics platform: why CRM reports lose field history, what change tracking predicts, and when native reporting works.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 05 Mar 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Clean CRM Data Without Breaking Your Historical Reports]]></title>
      <link>https://orm-tech.com/blog/how-to-clean-crm-data-without-breaking-reports/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-clean-crm-data-without-breaking-reports/</guid>
      <description><![CDATA[How to clean CRM data without breaking reports: which actions rewrite history, what to snapshot first, and the sequence that keeps prior periods comparable.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 05 Mar 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Run a RevOps Intake Process]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-revops-intake-process/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-revops-intake-process/</guid>
      <description><![CDATA[Route every request through one door. Learn how to run a RevOps intake process with a form that asks the right questions, tiering rules, and queue metrics.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 05 Mar 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Sales Forecasting: Complete Guide to Methods, Models, and Best Practices]]></title>
      <link>https://orm-tech.com/blog/sales-forecasting-complete-guide/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-forecasting-complete-guide/</guid>
      <description><![CDATA[The definitive guide to sales forecasting for B2B SaaS. Methods, models, accuracy benchmarks, and how prescriptive analytics achieves 90%+ accuracy.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 05 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Sales Pipeline That Actually Forecasts]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-sales-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-sales-pipeline/</guid>
      <description><![CDATA[How to build a sales pipeline that forecasts: define stages by buyer action, set exit criteria, size coverage against your win rate, and keep it clean.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[You Missed the Number but Every Commit Deal Closed. Here Is Where the Revenue Went]]></title>
      <link>https://orm-tech.com/blog/missed-the-number-but-commit-deals-closed/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/missed-the-number-but-commit-deals-closed/</guid>
      <description><![CDATA[You missed the number but commit closed every deal. The gap sits in deals created and closed inside the quarter, and in deals you pulled forward last period.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Customer QBR]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-customer-qbr/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-customer-qbr/</guid>
      <description><![CDATA[Here is how to run a customer QBR that picks the right accounts, follows a working agenda, reads risk signals early, and ends by setting the renewal category.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 27 Feb 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Qualitative vs Quantitative Forecasting]]></title>
      <link>https://orm-tech.com/blog/qualitative-vs-quantitative-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/qualitative-vs-quantitative-forecasting/</guid>
      <description><![CDATA[Qualitative forecasting uses expert judgment; quantitative forecasting uses historical data and math. How the two methods differ, and when to use each.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 27 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Forecast Accuracy vs Forecast Bias]]></title>
      <link>https://orm-tech.com/blog/forecast-accuracy-vs-forecast-bias/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/forecast-accuracy-vs-forecast-bias/</guid>
      <description><![CDATA[Forecast accuracy measures how far your forecast lands from actual results. Forecast bias measures which way it leans. What each metric catches, and which to fix first.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Partner-Sourced Revenue Forecast]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-partner-sourced-revenue-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-partner-sourced-revenue-forecast/</guid>
      <description><![CDATA[How to build a partner sourced revenue forecast with its own conversion rates, registration lag, sourced versus influenced rules, and no double counting.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[One-Page Account Plan Template for B2B SaaS Reps]]></title>
      <link>https://orm-tech.com/blog/one-page-account-plan-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/one-page-account-plan-template/</guid>
      <description><![CDATA[A one page account plan template has to fit one screen. This one holds a header block, a six line stakeholder map, whitespace, and three 90 day commitments.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Should You Cap Sales Commissions? How Caps Distort the Forecast]]></title>
      <link>https://orm-tech.com/blog/should-you-cap-sales-commissions/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/should-you-cap-sales-commissions/</guid>
      <description><![CDATA[What a commission cap does to rep behavior and close dates, the narrow cases where a cap is defensible, and the windfall language to use instead.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Why Your Stage Conversion Rates Dropped and How to Find the Cause]]></title>
      <link>https://orm-tech.com/blog/why-stage-conversion-rates-dropped/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/why-stage-conversion-rates-dropped/</guid>
      <description><![CDATA[Your stage conversion rate dropped for one of five reasons. How to confirm the drop is real, isolate the stage that broke, and rule out mix shift first.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 24 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Gong vs Chorus: Conversation Intelligence Compared]]></title>
      <link>https://orm-tech.com/blog/gong-vs-chorus/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/gong-vs-chorus/</guid>
      <description><![CDATA[A balanced comparison of Gong and Chorus conversation intelligence, with a side-by-side table and clear guidance on which platform fits your team.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Roll Up Sales Metrics From Rep to Team to Company]]></title>
      <link>https://orm-tech.com/blog/how-to-roll-up-sales-metrics-from-rep-to-company/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-roll-up-sales-metrics-from-rep-to-company/</guid>
      <description><![CDATA[Team win rate rarely equals the average of rep win rates, and the gap is not a data error. Here is how to aggregate sales metrics so every level reconciles.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Measure a Frontline Sales Manager]]></title>
      <link>https://orm-tech.com/blog/sales-manager-performance-metrics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-manager-performance-metrics/</guid>
      <description><![CDATA[Team attainment measures the reps, not the manager. Here are the metrics that isolate what a frontline sales manager actually contributes and how to read them.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Sales Pipeline vs Sales Funnel: The Seller's Stages Are Not the Buyer's Conversion]]></title>
      <link>https://orm-tech.com/blog/sales-pipeline-vs-sales-funnel/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-pipeline-vs-sales-funnel/</guid>
      <description><![CDATA[The difference between a sales pipeline and a sales funnel: the seller's deal stages versus the buyer's conversion, and why blending them corrupts your forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Who Owns Forecast Accuracy in a B2B SaaS Company?]]></title>
      <link>https://orm-tech.com/blog/who-owns-forecast-accuracy/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/who-owns-forecast-accuracy/</guid>
      <description><![CDATA[Who owns forecast accuracy: RevOps owns measurement, sales leadership owns the submitted number, finance owns consolidation. How to name one accountable owner.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Account for Rep Attrition in Capacity Planning]]></title>
      <link>https://orm-tech.com/blog/how-to-account-for-rep-attrition-in-capacity-planning/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-account-for-rep-attrition-in-capacity-planning/</guid>
      <description><![CDATA[Model the real cost of a departure: open-seat days, backfill ramp, and the pipeline that goes dormant, then build a hiring plan that absorbs it before the miss.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 19 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Three-Year Revenue Forecast]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-three-year-revenue-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-three-year-revenue-forecast/</guid>
      <description><![CDATA[How to build a three year revenue forecast on an ARR waterfall, with rules for setting growth assumptions you can defend and tying year one to the plan.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 19 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[MEDDIC vs BANT: A Decision Matrix, Not a Universal Winner]]></title>
      <link>https://orm-tech.com/blog/meddic-vs-bant/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/meddic-vs-bant/</guid>
      <description><![CDATA[A field guide to MEDDIC vs BANT. Match the framework to deal size, sales cycle, and committee complexity, and see how the choice moves your forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 19 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good Gross Revenue Retention Rate?]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-gross-revenue-retention-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-gross-revenue-retention-rate/</guid>
      <description><![CDATA[What is a good gross revenue retention rate? GRR caps at 100%, so every point below it is revenue you replace before you grow. Here is how to judge your rate.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 19 Feb 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[ARPA vs ACV: Which Average Revenue Number to Use]]></title>
      <link>https://orm-tech.com/blog/arpa-vs-acv/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/arpa-vs-acv/</guid>
      <description><![CDATA[ARPA vs ACV compared: how each is calculated, why new-business ACV drifts away from ARPA, and which average belongs in quota setting versus board reporting.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 18 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Tell If a Sales Metric Change Is Real or Just Noise]]></title>
      <link>https://orm-tech.com/blog/how-to-tell-if-a-sales-metric-change-is-real/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-tell-if-a-sales-metric-change-is-real/</guid>
      <description><![CDATA[Win rate dropped four points. Average deal size fell 12%. Here is how to separate a genuine shift in the business from normal variance on a small denominator.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 18 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Does Not Equal Revenue: Why Volume Alone Misleads GTM Teams]]></title>
      <link>https://orm-tech.com/blog/pipeline-does-not-equal-revenue/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-does-not-equal-revenue/</guid>
      <description><![CDATA[Pipeline volume and revenue are driven by different sources and behaviors. Learn why pipeline yield matters more than pipeline creation.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 18 Feb 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Metrics</category>
    </item>
    <item>
      <title><![CDATA[TCV vs ACV: Contract Value Metrics Explained]]></title>
      <link>https://orm-tech.com/blog/tcv-vs-acv/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/tcv-vs-acv/</guid>
      <description><![CDATA[TCV vs ACV explained: what total contract value and annual contract value each measure, how to calculate both from one deal, and when to use each.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 18 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Leading vs Lagging Sales Indicators]]></title>
      <link>https://orm-tech.com/blog/leading-vs-lagging-sales-indicators/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/leading-vs-lagging-sales-indicators/</guid>
      <description><![CDATA[The difference between leading and lagging sales indicators, a side-by-side table of what each measures, and when to use each to steer a quarter or score it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 17 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Weighted Pipeline: How to Calculate It, and Why It Still Understates Your Risk]]></title>
      <link>https://orm-tech.com/blog/weighted-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/weighted-pipeline/</guid>
      <description><![CDATA[What weighted pipeline is, how to calculate it deal by deal, and why the stage-weighted method still understates the risk hiding in your quarter.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 17 Feb 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good Churn Rate? Logo Churn vs Revenue Churn by ACV Band]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-churn-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-churn-rate/</guid>
      <description><![CDATA[A good churn rate is not one number. Logo churn and revenue churn diverge by ACV band, and the gap decides how much of your net revenue retention you can forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 17 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Sales Velocity by Segment]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-sales-velocity-by-segment/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-sales-velocity-by-segment/</guid>
      <description><![CDATA[How to calculate sales velocity segment by segment, the worked example where blending overstates capacity by 1.2 million a quarter, and the lever for each one.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 16 Feb 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Who Should Own AI in Revenue Operations?]]></title>
      <link>https://orm-tech.com/blog/who-should-own-ai-in-revenue-operations/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/who-should-own-ai-in-revenue-operations/</guid>
      <description><![CDATA[Who owns AI in revenue operations: what RevOps holds, what sales leadership decides, where finance signs off, and four decisions that stall without an owner.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 16 Feb 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Account Executive vs Sales Engineer: Who Owns Deal Risk]]></title>
      <link>https://orm-tech.com/blog/account-executive-vs-sales-engineer/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/account-executive-vs-sales-engineer/</guid>
      <description><![CDATA[Account executive vs sales engineer: who owns the commercial outcome, who owns technical truth, and how to get SE input into the forecast before a deal dies.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 13 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Fix a Top-Heavy Pipeline]]></title>
      <link>https://orm-tech.com/blog/how-to-fix-a-top-heavy-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-fix-a-top-heavy-pipeline/</guid>
      <description><![CDATA[How to confirm a top-heavy pipeline using your own stage conversion math, find what stalls value in early stages, and the moves that shift it this quarter.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 13 Feb 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[New Business vs Expansion Revenue]]></title>
      <link>https://orm-tech.com/blog/new-business-vs-expansion-revenue/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/new-business-vs-expansion-revenue/</guid>
      <description><![CDATA[New business revenue lands fresh logos; expansion revenue grows the accounts you already have. How the two differ in cost and ceiling, and when to prioritize each.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 13 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[QBR vs EBR: What Is the Difference and Do You Need Both?]]></title>
      <link>https://orm-tech.com/blog/qbr-vs-ebr/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/qbr-vs-ebr/</guid>
      <description><![CDATA[How an executive business review differs from a QBR on audience, agenda, and cadence, plus the account criteria that decide which customers get one.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 13 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Add Filters and Drill-Downs to a Sales Dashboard]]></title>
      <link>https://orm-tech.com/blog/sales-dashboard-filters-and-drilldowns/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-dashboard-filters-and-drilldowns/</guid>
      <description><![CDATA[Which sales dashboard filters earn a place, how to build a three-click path from headline number to deal, and the filter habits that break trust in totals.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 13 Feb 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Command of the Message vs MEDDPICC: Which Do You Need?]]></title>
      <link>https://orm-tech.com/blog/command-of-the-message-vs-meddpicc/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/command-of-the-message-vs-meddpicc/</guid>
      <description><![CDATA[Command of the Message vs MEDDPICC: value messaging against deal qualification, a side by side table, and which to roll out first based on your loss reasons.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 12 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate ARR Growth Rate]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-arr-growth-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-arr-growth-rate/</guid>
      <description><![CDATA[The ARR growth rate formula, how to compound quarterly growth into an annual figure, and why a flat net new ARR number produces a falling growth rate.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 12 Feb 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Who Owns CRM Data Quality? Splitting the Job Between RevOps and Sales]]></title>
      <link>https://orm-tech.com/blog/who-owns-crm-data-quality/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/who-owns-crm-data-quality/</guid>
      <description><![CDATA[Data quality fails when one team owns everything. A working split of rules, corrections, and enforcement across RevOps, frontline managers, and reps.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 11 Feb 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How Long Should a Deal Stay in Each Sales Stage?]]></title>
      <link>https://orm-tech.com/blog/how-long-should-a-deal-stay-in-each-sales-stage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-long-should-a-deal-stay-in-each-sales-stage/</guid>
      <description><![CDATA[How long should a deal stay in each sales stage? Build the standard from your own closed-won medians, then set escalation triggers at 1.5x and 2x.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 09 Feb 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Set Pipeline Hygiene Standards]]></title>
      <link>https://orm-tech.com/blog/how-to-set-pipeline-hygiene-standards/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-set-pipeline-hygiene-standards/</guid>
      <description><![CDATA[The rules worth enforcing on open opportunities, how to enforce them without adding rep admin work, and what should happen automatically when a deal fails.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 09 Feb 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good Average Discount Rate in B2B SaaS?]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-average-discount-rate-in-b2b-saas/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-average-discount-rate-in-b2b-saas/</guid>
      <description><![CDATA[The average discount matters less than its variance. Here is how to measure realized discounting, why it spikes in month three, and what it costs your forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 09 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Forecast Net Revenue Retention for Next Year]]></title>
      <link>https://orm-tech.com/blog/how-to-forecast-net-revenue-retention/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-forecast-net-revenue-retention/</guid>
      <description><![CDATA[How to forecast net revenue retention for next year by decomposing it into a monthly ARR waterfall, modeling each component, and reviewing the result.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 06 Feb 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[Which Sales Metrics Can a Rep Actually Control?]]></title>
      <link>https://orm-tech.com/blog/sales-metrics-reps-can-control/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-metrics-reps-can-control/</guid>
      <description><![CDATA[A three-part test for controllable sales metrics, which ones reps own end to end, and why win rate belongs to managers rather than an individual rep.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 06 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[SPIN Selling vs Challenger Sale: Which Wins Complex Deals?]]></title>
      <link>https://orm-tech.com/blog/spin-selling-vs-challenger-sale/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/spin-selling-vs-challenger-sale/</guid>
      <description><![CDATA[Challenger vs SPIN for complex B2B SaaS deals. Compare the questioning sequence against commercial insight, see a side-by-side table, and run both together.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 06 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[What Is a Sales Engagement Platform? The Line Between SEP, CRM, and Analytics]]></title>
      <link>https://orm-tech.com/blog/what-is-a-sales-engagement-platform/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-sales-engagement-platform/</guid>
      <description><![CDATA[Where a sales engagement platform ends and your CRM and forecasting layer begin. Map each capability to one layer so you stop paying twice for the overlap.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 06 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Sales Headcount for a Revenue Target]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-sales-headcount-for-a-revenue-target/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-sales-headcount-for-a-revenue-target/</guid>
      <description><![CDATA[Work backward from a revenue number to a defensible rep count using productive capacity, ramp curves, and attrition instead of dividing target by quota.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 05 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[ORM Technologies Introduces Refined Brand Identity]]></title>
      <link>https://orm-tech.com/blog/orm-predictive-revenue-brand-identity/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-predictive-revenue-brand-identity/</guid>
      <description><![CDATA[ORM Technologies unveils a refined brand identity with a radar-inspired mark reinforcing predictive clarity and decisive revenue leadership.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 05 Feb 2026 00:00:00 GMT</pubDate>
      <category>Company News</category>
    </item>
    <item>
      <title><![CDATA[Overlay Specialist vs Core AE: How to Credit and Forecast Shared Deals]]></title>
      <link>https://orm-tech.com/blog/overlay-specialist-vs-core-ae/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/overlay-specialist-vs-core-ae/</guid>
      <description><![CDATA[Overlay specialist vs core AE comes down to credit. Pay both roles for a shared deal, count that deal once in the pipeline, and let the core AE forecast it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 05 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Audit Your Sales Metrics in One Afternoon]]></title>
      <link>https://orm-tech.com/blog/how-to-audit-your-sales-metrics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-audit-your-sales-metrics/</guid>
      <description><![CDATA[Run a sales metrics audit in one afternoon. Six steps to find the broken definitions, missing owners, and silent filters behind two reports that disagree.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 04 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Sales Engineer Comp Plan]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-sales-engineer-comp-plan/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-sales-engineer-comp-plan/</guid>
      <description><![CDATA[Pay mix, quota assignment, and crediting models for presales roles, including how to compensate SEs who cover shared territories or float across teams.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 04 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Measure Forecast Accuracy by Segment]]></title>
      <link>https://orm-tech.com/blog/how-to-measure-forecast-accuracy-by-segment/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-measure-forecast-accuracy-by-segment/</guid>
      <description><![CDATA[Blended forecast accuracy hides which part of the business is broken. How to split accuracy by segment, size the sample correctly, and act on the differences.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 04 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Set Up Sales Dashboard Alerts That People Act On]]></title>
      <link>https://orm-tech.com/blog/how-to-set-up-sales-dashboard-alerts/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-set-up-sales-dashboard-alerts/</guid>
      <description><![CDATA[Set up sales dashboard alerts on the events that deserve a notification, with thresholds that hold volume down and delivery routed to where reps already work.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 04 Feb 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[What Is Sales Enablement? Measure It by Ramp Time and Win Rate]]></title>
      <link>https://orm-tech.com/blog/what-is-sales-enablement/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-sales-enablement/</guid>
      <description><![CDATA[Sales enablement is the function that shortens ramp time and lifts win rate. Measure it by those outcomes, not by content downloads and course completions.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 04 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[Bookings vs ARR: Why the Two Numbers Never Match]]></title>
      <link>https://orm-tech.com/blog/bookings-vs-arr/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/bookings-vs-arr/</guid>
      <description><![CDATA[Bookings vs ARR explained: what each one measures, the four reasons a signed quarter and the ARR line disagree, and how to reconcile bookings to net new ARR.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 03 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Forecast Roll-Up Template: What Every Sales Manager Submits Before the Call]]></title>
      <link>https://orm-tech.com/blog/forecast-roll-up-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/forecast-roll-up-template/</guid>
      <description><![CDATA[A forecast roll-up template for frontline managers, covering the fields to submit and the evidence bar a deal must clear before it counts as commit.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 03 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Clean Up CRM Picklist Values That Got Out of Control]]></title>
      <link>https://orm-tech.com/blog/how-to-clean-up-crm-picklist-values/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-clean-up-crm-picklist-values/</guid>
      <description><![CDATA[Picklists sprawl until every report needs a manual regrouping step. A safe consolidation sequence that preserves history and stops the sprawl from returning.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 03 Feb 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Sales Funnel Stages: A Buyer-Side Map of Where B2B Deals Stall]]></title>
      <link>https://orm-tech.com/blog/sales-funnel-stages/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-funnel-stages/</guid>
      <description><![CDATA[The six sales funnel stages read from the buyer's side, with directional conversion ranges and the ORM data on where B2B deals actually stall and slip.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 03 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Win Rate vs Conversion Rate]]></title>
      <link>https://orm-tech.com/blog/win-rate-vs-conversion-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/win-rate-vs-conversion-rate/</guid>
      <description><![CDATA[How win rate and conversion rate differ, with both formulas, a side-by-side table, and a clear rule for when to use each in a B2B sales funnel.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 03 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Activity-Based vs Stage-Based Forecasting]]></title>
      <link>https://orm-tech.com/blog/activity-based-vs-stage-based-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/activity-based-vs-stage-based-forecasting/</guid>
      <description><![CDATA[A stage based sales forecast holds stalled deals at full value. See how activity scoring ranks the signals that catch slippage early and how to combine both.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 02 Feb 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Sales Forecast From CRM Data]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-sales-forecast-from-crm-data/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-sales-forecast-from-crm-data/</guid>
      <description><![CDATA[The extraction, cleanup, and rate-derivation steps that turn raw CRM opportunity records into a defensible revenue forecast, including which fields to distrust.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 02 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Improve Close Date Accuracy in the CRM]]></title>
      <link>https://orm-tech.com/blog/how-to-improve-close-date-accuracy/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-improve-close-date-accuracy/</guid>
      <description><![CDATA[Close dates assign revenue to a period and most are wrong. How to improve forecast accuracy by measuring slippage, counting pushes, and setting commit rules.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 02 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[What Is OTE in Sales? Base, Variable, and How Pay Mix Bends the Forecast]]></title>
      <link>https://orm-tech.com/blog/what-is-ote-in-sales/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-ote-in-sales/</guid>
      <description><![CDATA[A breakdown of on-target earnings: how base and variable split into pay mix, and how OTE design changes the rep behavior your forecast has to read.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 02 Feb 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[ACV vs ARR: What Each Metric Tells You]]></title>
      <link>https://orm-tech.com/blog/acv-vs-arr/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/acv-vs-arr/</guid>
      <description><![CDATA[ACV is the annualized value of a single contract. ARR is your total recurring run-rate across every customer. Here is what each metric tells you and when each one matters.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 30 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Reduce Contraction Revenue in B2B SaaS]]></title>
      <link>https://orm-tech.com/blog/how-to-reduce-contraction-revenue/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-reduce-contraction-revenue/</guid>
      <description><![CDATA[Reduce contraction revenue by separating the three contraction types, catching seat right-sizing in utilization data, and pricing so it stays visible.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 30 Jan 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[Unbilled Revenue vs Deferred Revenue: Which Way the Timing Runs]]></title>
      <link>https://orm-tech.com/blog/unbilled-revenue-vs-deferred-revenue/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/unbilled-revenue-vs-deferred-revenue/</guid>
      <description><![CDATA[Unbilled revenue vs deferred revenue: which contracts create each balance, where they sit on the balance sheet, and what they tell RevOps about billing hygiene.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 30 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Find Which Segment Is Dragging Your Revenue Down]]></title>
      <link>https://orm-tech.com/blog/which-segment-is-dragging-revenue-down/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/which-segment-is-dragging-revenue-down/</guid>
      <description><![CDATA[Find which segment is dragging revenue down by ranking each one by its dollar contribution to the gap, then separate a segment problem from a mix shift.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 29 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[B2B Sales Strategy: Anchor It to ICP, Motion, Capacity, and Forecast Rhythm]]></title>
      <link>https://orm-tech.com/blog/b2b-sales-strategy/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/b2b-sales-strategy/</guid>
      <description><![CDATA[A B2B sales strategy is four decisions before it is a list of tactics: your ideal customer profile, your sales motion, the capacity to execute, and the forecast rhythm that keeps it honest.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 28 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Expansion Revenue Rate in B2B SaaS]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-expansion-revenue-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-expansion-revenue-rate/</guid>
      <description><![CDATA[The expansion revenue rate formula, which movements count as expansion, and how much pipeline coverage an expansion number actually requires.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 28 Jan 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Convert Monthly Churn Rate to Annual Churn Rate]]></title>
      <link>https://orm-tech.com/blog/how-to-convert-monthly-churn-rate-to-annual/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-convert-monthly-churn-rate-to-annual/</guid>
      <description><![CDATA[The compounding formula for converting monthly churn to annual churn, the reverse conversion, and the two conditions where the math stops describing your base.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 28 Jan 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Run an End of Quarter Close Process]]></title>
      <link>https://orm-tech.com/blog/how-to-run-an-end-of-quarter-close-process/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-an-end-of-quarter-close-process/</guid>
      <description><![CDATA[Learn how to run an end of quarter close process week by week, with approval paths that cap discounting and pull-forward and a plan for deals that slip.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 28 Jan 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[TAM, SAM, SOM Explained: Bottom-Up Sizing for Territory and Capacity Planning]]></title>
      <link>https://orm-tech.com/blog/tam-sam-som-explained/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/tam-sam-som-explained/</guid>
      <description><![CDATA[How to build TAM, SAM, and SOM from sales capacity and territory design instead of a top-down market-share guess, with a worked bottom-up SOM model.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 28 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Win Rate vs Loss Rate vs No-Decision Rate]]></title>
      <link>https://orm-tech.com/blog/win-rate-vs-loss-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/win-rate-vs-loss-rate/</guid>
      <description><![CDATA[Win rate vs loss rate stops being a mirror image once no-decision deals get their own bucket. Get the formulas for all three and the fix each outcome needs.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 28 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Track Renewals in Your CRM Without Breaking Your New Business Metrics]]></title>
      <link>https://orm-tech.com/blog/how-to-track-renewals-in-your-crm/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-track-renewals-in-your-crm/</guid>
      <description><![CDATA[Renewals in the new business pipeline corrupt win rate, coverage, and average deal size. Track renewals in CRM with separate records, stages, and reporting.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 27 Jan 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[BANT for Velocity, Not for Committees: Where the Checklist Holds and Where It Breaks]]></title>
      <link>https://orm-tech.com/blog/what-is-bant/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-bant/</guid>
      <description><![CDATA[BANT still qualifies SMB and velocity deals fast, and under-qualifies enterprise buying committees. Where the Budget, Authority, Need, Timing checklist holds, where it breaks, and what to run beside it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 27 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[What Is MEDDPICC? How Paper Process and Competition Catch Late-Stage Slippage]]></title>
      <link>https://orm-tech.com/blog/what-is-meddpicc/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-meddpicc/</guid>
      <description><![CDATA[MEDDPICC adds Paper Process and Competition to MEDDIC. Those two checks catch the late-stage deal slippage that wrecks enterprise SaaS forecasts.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 27 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate ARR for Usage-Based Pricing]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-arr-for-usage-based-pricing/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-arr-for-usage-based-pricing/</guid>
      <description><![CDATA[How to build an ARR figure when revenue is consumption based, which usage dollars belong in the number, and which annualization window to normalize against.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 26 Jan 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Sales Cycle Length by Stage]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-sales-cycle-length-by-stage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-sales-cycle-length-by-stage/</guid>
      <description><![CDATA[Sales cycle length by stage from CRM history timestamps, why the median beats the mean, and how separating won from lost deals shows which stage is slowing.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 23 Jan 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Sales Forecasting Techniques: The Four Methods and When Each One Works]]></title>
      <link>https://orm-tech.com/blog/sales-forecasting-techniques/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-forecasting-techniques/</guid>
      <description><![CDATA[The four main sales forecasting techniques compared honestly: qualitative judgment, time-series run-rate, weighted pipeline, and machine-learning close-curve modeling, plus when each one works.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 23 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Should SDRs Report to Sales or Marketing? How the Reporting Line Changes Pipeline]]></title>
      <link>https://orm-tech.com/blog/should-sdrs-report-to-sales-or-marketing/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/should-sdrs-report-to-sales-or-marketing/</guid>
      <description><![CDATA[Should SDRs report to sales or marketing? Marketing raises meeting volume, sales raises meeting quality. Diagnose which number is broken, then pick the line.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 23 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Weighted vs Unweighted Pipeline]]></title>
      <link>https://orm-tech.com/blog/weighted-vs-unweighted-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/weighted-vs-unweighted-pipeline/</guid>
      <description><![CDATA[Unweighted pipeline sums every open deal at full value. Weighted pipeline applies a close probability first. A balanced look at when to use each and why neither is a forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 23 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[What Is Deal Scoring? A Data-Driven Score to Replace Rep-Set Close Dates]]></title>
      <link>https://orm-tech.com/blog/what-is-deal-scoring/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-deal-scoring/</guid>
      <description><![CDATA[How deal scoring replaces rep-set close dates with a probability built on engagement and MEDDIC signals, and why the absence of activity is the earliest risk signal in ORM's data.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 23 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[What Is Forecast Bias? Measure the Direction in Every Rep's Call]]></title>
      <link>https://orm-tech.com/blog/what-is-forecast-bias/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-forecast-bias/</guid>
      <description><![CDATA[How to quantify directional forecast bias per rep and team, then correct it with a measured factor instead of gut-adjusting the call.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 23 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Deal Review vs Pipeline Review: What Is the Difference?]]></title>
      <link>https://orm-tech.com/blog/deal-review-vs-pipeline-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/deal-review-vs-pipeline-review/</guid>
      <description><![CDATA[A deal review meeting inspects one opportunity and a pipeline review covers the whole book. Which deals earn a full review, how often each runs, and why.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 22 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Backfill Missing CRM History for Forecasting]]></title>
      <link>https://orm-tech.com/blog/how-to-backfill-missing-crm-data/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-backfill-missing-crm-data/</guid>
      <description><![CDATA[Which historical gaps you can reconstruct, which you cannot, and how much history a forecasting model actually needs before it produces something usable.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 22 Jan 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[MEDDIC vs MEDDPICC: Which Qualification Framework to Use]]></title>
      <link>https://orm-tech.com/blog/meddic-vs-meddpicc/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/meddic-vs-meddpicc/</guid>
      <description><![CDATA[MEDDPICC is MEDDIC plus Paper Process and Competition. Here is what each element covers and how to choose the right qualification framework for your deals.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 22 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sandler vs Consultative Selling: Which Fits B2B SaaS?]]></title>
      <link>https://orm-tech.com/blog/sandler-vs-consultative-selling/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sandler-vs-consultative-selling/</guid>
      <description><![CDATA[Sandler vs consultative selling for B2B SaaS: up-front contracts and mutual qualification against advisor-led discovery, and which builds cleaner pipeline.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 22 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[What to Do When Sales Metrics Conflict With Each Other]]></title>
      <link>https://orm-tech.com/blog/when-sales-metrics-conflict/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/when-sales-metrics-conflict/</guid>
      <description><![CDATA[Conflicting sales metrics signal a mix shift, not a data error. Five pairs that pull in opposite directions, the cause behind each, and how to decompose them.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 22 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Team Quota Attainment]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-team-quota-attainment/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-team-quota-attainment/</guid>
      <description><![CDATA[Team quota attainment measured in dollars, the gap that opens when you average rep percentages instead, and how over assignment creates two valid numbers.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 21 Jan 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Cohort-Based vs Pipeline-Based Revenue Forecasting]]></title>
      <link>https://orm-tech.com/blog/cohort-based-vs-pipeline-based-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/cohort-based-vs-pipeline-based-forecasting/</guid>
      <description><![CDATA[A cohort based revenue forecast reads billing history and pipeline reads open deals. See which streams belong to each method and how to avoid double counting.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 20 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Raise Prices at Renewal Without Losing Customers]]></title>
      <link>https://orm-tech.com/blog/how-to-raise-prices-at-renewal-without-losing-customers/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-raise-prices-at-renewal-without-losing-customers/</guid>
      <description><![CDATA[Raise prices at renewal without losing customers by segmenting on discount depth and utilization, giving notice early, and forecasting uplift separately.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 20 Jan 2026 00:00:00 GMT</pubDate>
      <category>Retention &amp; Growth</category>
    </item>
    <item>
      <title><![CDATA[Which CRM Fields Actually Affect Forecast Accuracy?]]></title>
      <link>https://orm-tech.com/blog/which-crm-fields-actually-affect-forecast-accuracy/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/which-crm-fields-actually-affect-forecast-accuracy/</guid>
      <description><![CDATA[Which CRM fields affect forecast accuracy: the five that carry the predictive load, why consistency beats completeness, and what to stop making required.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 20 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Customer Lifetime From Churn Rate]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-customer-lifetime-from-churn-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-customer-lifetime-from-churn-rate/</guid>
      <description><![CDATA[How to calculate customer lifetime from churn rate with the 1 divided by churn formula, the constant hazard assumption it hides, and why to cap it at 36 months.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 19 Jan 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Consolidate Sales Dashboards When You Have Too Many]]></title>
      <link>https://orm-tech.com/blog/how-to-consolidate-sales-dashboards/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-consolidate-sales-dashboards/</guid>
      <description><![CDATA[How to consolidate sales dashboards without losing trust: inventory what exists, settle competing metric definitions, and cut the set down to five or eight.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 19 Jan 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Qualify a Sales Lead: A Scoring Rubric Tied to the Forecast]]></title>
      <link>https://orm-tech.com/blog/how-to-qualify-a-sales-lead/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-qualify-a-sales-lead/</guid>
      <description><![CDATA[A repeatable rubric for qualifying a sales lead, scored across six dimensions, with score bands that decide whether the deal belongs in your forecast at all.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 19 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[NRR vs ARR Growth Rate: Why Strong Retention Can Hide Slowing Growth]]></title>
      <link>https://orm-tech.com/blog/nrr-vs-arr-growth-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/nrr-vs-arr-growth-rate/</guid>
      <description><![CDATA[NRR vs ARR growth rate compared: what each measures, the formula that connects them, and how a company posts 120% net revenue retention while growth falls.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 19 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Review Deck Template: The Six Slides Worth Presenting]]></title>
      <link>https://orm-tech.com/blog/pipeline-review-deck-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-review-deck-template/</guid>
      <description><![CDATA[A pipeline review deck template built from six slides that each force a decision, with the flagging rules, the coverage view, and the slides worth cutting.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 19 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Forecast the Revenue That Is Not in Your Pipeline Yet]]></title>
      <link>https://orm-tech.com/blog/how-to-forecast-in-quarter-revenue-with-ai/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-forecast-in-quarter-revenue-with-ai/</guid>
      <description><![CDATA[Roughly 20 percent of day-one pipeline closes in the quarter. How to forecast in quarter created revenue and price the real cost of pulling deals forward.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 16 Jan 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Daily Sales Standup vs Weekly Pipeline Review: Which Cadence Fits Your Cycle?]]></title>
      <link>https://orm-tech.com/blog/daily-sales-standup-vs-weekly-pipeline-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/daily-sales-standup-vs-weekly-pipeline-review/</guid>
      <description><![CDATA[Daily sales standup vs weekly pipeline review: what belongs in each, how to pick the interval from your cycle length, and what a wrong cadence costs.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 15 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Quarterly Sales Forecast Template: Building the Quarter on Day One]]></title>
      <link>https://orm-tech.com/blog/quarterly-sales-forecast-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/quarterly-sales-forecast-template/</guid>
      <description><![CDATA[A quarterly sales forecast template that splits the quarter into carry-over, in-quarter, and pull-forward revenue, with month weighting and update rules.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 15 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Sales Qualification Frameworks, Mapped to Pipeline Stage and Forecast Confidence]]></title>
      <link>https://orm-tech.com/blog/sales-qualification-frameworks/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-qualification-frameworks/</guid>
      <description><![CDATA[A hub that maps every sales qualification framework, from BANT and CHAMP to MEDDIC and MEDDPICC, to the pipeline stage where it fits and the forecast-confidence tier a deal earns once it clears.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 15 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Challenger Sale vs Solution Selling]]></title>
      <link>https://orm-tech.com/blog/challenger-sale-vs-solution-selling/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/challenger-sale-vs-solution-selling/</guid>
      <description><![CDATA[A balanced comparison of the Challenger Sale and Solution Selling: what each method is, a side-by-side table, and when to use one over the other.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 14 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Cohort-Based Revenue Forecast]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-cohort-based-revenue-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-cohort-based-revenue-forecast/</guid>
      <description><![CDATA[How to build a cohort based revenue forecast. Group customers by start month, plot retention and expansion from real behavior, project the base forward.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 14 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Lead Scoring Model Validated Against Closed-Won Data]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-lead-scoring-model/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-lead-scoring-model/</guid>
      <description><![CDATA[Build a lead scoring model that predicts closed-won by validating fit and intent signals against outcomes, instead of assigning point weights by gut feel.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 14 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Build an Ideal Customer Profile From Your Highest-Retention Accounts]]></title>
      <link>https://orm-tech.com/blog/how-to-build-an-ideal-customer-profile/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-an-ideal-customer-profile/</guid>
      <description><![CDATA[Rank your closed-won accounts by net revenue retention and let your highest-NRR cohorts define the ideal customer profile, not aspirational firmographics.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 14 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Fix a Broken Account Hierarchy in Your CRM]]></title>
      <link>https://orm-tech.com/blog/how-to-fix-account-hierarchy-in-crm/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-fix-account-hierarchy-in-crm/</guid>
      <description><![CDATA[Parent-child account errors quietly corrupt retention math, territory credit, and coverage. How to pick a hierarchy model, repair it in order, and hold it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 14 Jan 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Predict Expansion Revenue With Machine Learning]]></title>
      <link>https://orm-tech.com/blog/how-to-predict-expansion-revenue-with-machine-learning/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-predict-expansion-revenue-with-machine-learning/</guid>
      <description><![CDATA[Predict expansion revenue with machine learning by scoring four buckets separately, using usage and support signals, and tying output to forward NRR.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 14 Jan 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[CRM Forecasting vs Dedicated Forecasting Software]]></title>
      <link>https://orm-tech.com/blog/crm-forecasting-vs-dedicated-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/crm-forecasting-vs-dedicated-forecasting/</guid>
      <description><![CDATA[CRM forecasting vs forecasting software, compared without spin: what each one is, how they differ on method and cost, and when to use each.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 13 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Compensate Sales Reps on Usage-Based Pricing]]></title>
      <link>https://orm-tech.com/blog/how-to-compensate-reps-on-usage-based-pricing/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-compensate-reps-on-usage-based-pricing/</guid>
      <description><![CDATA[What to credit at signature when revenue depends on consumption, how to structure true-ups and holdbacks, and which quota metric holds up in a usage model.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 13 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Quarterly vs Annual Quota Periods: Which One Fits Your Sales Cycle]]></title>
      <link>https://orm-tech.com/blog/quarterly-vs-annual-quota-periods/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/quarterly-vs-annual-quota-periods/</guid>
      <description><![CDATA[Quarterly vs annual quota periods: the sales cycle test that picks the right one, what each does to rep behavior at the boundary, and the hybrid that works.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 13 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Renewal Rate vs Retention Rate: What Each One Measures]]></title>
      <link>https://orm-tech.com/blog/renewal-rate-vs-retention-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/renewal-rate-vs-retention-rate/</guid>
      <description><![CDATA[The renewal rate formula next to gross and net retention, with a worked example showing how one can read 90% while the base quietly shrinks in the same quarter.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 13 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[GRR vs Churn Rate: Are They the Same Number?]]></title>
      <link>https://orm-tech.com/blog/gross-revenue-retention-vs-churn-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/gross-revenue-retention-vs-churn-rate/</guid>
      <description><![CDATA[Gross revenue retention vs churn rate: when GRR really is one minus churn, the four cases where the equivalence breaks, and which number to report.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[MQL vs SQL: Fix the Handoff With a Shared Definition and a Leakage Metric]]></title>
      <link>https://orm-tech.com/blog/mql-vs-sql/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/mql-vs-sql/</guid>
      <description><![CDATA[MQL and SQL are not two rungs on one ladder. They are a pipeline-integrity problem. Here is the shared definition and the one leakage metric that fixes the marketing-to-sales handoff.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[MRR vs ARR: Which Recurring Revenue Metric to Track]]></title>
      <link>https://orm-tech.com/blog/mrr-vs-arr/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/mrr-vs-arr/</guid>
      <description><![CDATA[MRR and ARR track the same recurring revenue on two clocks. What each metric means, how they differ, and when to lead with monthly versus annual.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Strategic Selling vs MEDDIC: Which Maps the Committee?]]></title>
      <link>https://orm-tech.com/blog/strategic-selling-vs-meddic/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/strategic-selling-vs-meddic/</guid>
      <description><![CDATA[Strategic Selling vs MEDDIC for B2B SaaS. Buying influences and the Blue Sheet against six qualification points, plus which one flags a losing deal earlier.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[The SaaS Magic Number: When to Add Capacity and When to Fix Conversion First]]></title>
      <link>https://orm-tech.com/blog/what-is-the-saas-magic-number/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-the-saas-magic-number/</guid>
      <description><![CDATA[The SaaS magic number is a spending verdict: when to add sales capacity, and when to fix conversion first. The formula, the bands, and how to read it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How Often Should a Sales Forecast Model Be Retrained?]]></title>
      <link>https://orm-tech.com/blog/how-often-should-a-sales-forecast-model-be-retrained/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-often-should-a-sales-forecast-model-be-retrained/</guid>
      <description><![CDATA[How often to retrain a sales forecast model: the quarterly structural rebuild, the business events that force an off-cycle retrain, and how to spot drift.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 09 Jan 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[SPIN Selling Explained: The Four Question Types as a Discovery Call and CRM Notes]]></title>
      <link>https://orm-tech.com/blog/spin-selling-explained/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/spin-selling-explained/</guid>
      <description><![CDATA[How to run a SPIN selling discovery call with the four question types, and the exact CRM fields each type should fill so the deal becomes something a forecast can read.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 09 Jan 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Stage-Weighted vs Rep-Entered Probability Forecasting]]></title>
      <link>https://orm-tech.com/blog/stage-weighted-vs-rep-probability-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/stage-weighted-vs-rep-probability-forecasting/</guid>
      <description><![CDATA[A stage weighted forecast applies one probability per stage. Rep-entered probability lets sellers set it. See where each breaks and what replaces both.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 08 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Top-Down vs Bottom-Up Sales Forecasting]]></title>
      <link>https://orm-tech.com/blog/top-down-vs-bottom-up-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/top-down-vs-bottom-up-forecasting/</guid>
      <description><![CDATA[Top-down forecasting divides a target down; bottom-up sums the pipeline up. How each method works, a side-by-side comparison, and when to use top-down vs bottom-up forecasting.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 08 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[ANUM vs BANT: Should Authority Come First in Qualification?]]></title>
      <link>https://orm-tech.com/blog/anum-vs-bant/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/anum-vs-bant/</guid>
      <description><![CDATA[ANUM vs BANT for B2B SaaS: why ANUM leads with authority and swaps timeline for urgency, a side by side table, and which sequence protects pipeline quality.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 07 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Forecast Retrospective vs Win Loss Review: Which One Explains the Miss?]]></title>
      <link>https://orm-tech.com/blog/forecast-retrospective-vs-win-loss-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/forecast-retrospective-vs-win-loss-review/</guid>
      <description><![CDATA[Forecast retrospective vs win loss review: who owns each, what inputs they use, and how to tell whether the quarter missed on execution or on assumptions.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 07 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate a Sales Commission Rate (With the Math)]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-a-sales-commission-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-a-sales-commission-rate/</guid>
      <description><![CDATA[How to calculate commission rate from variable pay and quota, sanity check it against comp cost of sales, and set separate rates for new business and renewals.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 07 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Contraction MRR vs Churned MRR: How to Classify Every Loss]]></title>
      <link>https://orm-tech.com/blog/contraction-mrr-vs-churned-mrr/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/contraction-mrr-vs-churned-mrr/</guid>
      <description><![CDATA[Contraction MRR vs churned MRR: the classification rules for downgrades, product cancellations, and full churn, and why the split changes which play you run.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 06 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Allocate Quota Across Territories]]></title>
      <link>https://orm-tech.com/blog/how-to-allocate-quota-across-territories/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-allocate-quota-across-territories/</guid>
      <description><![CDATA[Base quota allocation by territory on modeled potential rather than rep count, then test each book against the pipeline it needs before you lock the plan.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 06 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Sales KPI Tree That Connects Metrics to Revenue]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-sales-kpi-tree/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-sales-kpi-tree/</guid>
      <description><![CDATA[Build a sales KPI tree that ties every dashboard metric to revenue. Decompose the number, assign an owner per branch, then use it to diagnose a miss.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 06 Jan 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Sales Analytics Reporting Calendar]]></title>
      <link>https://orm-tech.com/blog/sales-analytics-reporting-calendar/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-analytics-reporting-calendar/</guid>
      <description><![CDATA[Build a sales reporting calendar that sets which analyses run daily, weekly, monthly, and quarterly, who receives each one, and how to cut ad hoc load.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 06 Jan 2026 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Capacity-Based vs Pipeline-Based Forecasting]]></title>
      <link>https://orm-tech.com/blog/capacity-based-vs-pipeline-based-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/capacity-based-vs-pipeline-based-forecasting/</guid>
      <description><![CDATA[Capacity based forecasting builds the number from reps, ramp, and observed attainment. See how it differs from pipeline forecasting and what a gap means.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 02 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Forecast Revenue by Segment]]></title>
      <link>https://orm-tech.com/blog/how-to-forecast-revenue-by-segment/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-forecast-revenue-by-segment/</guid>
      <description><![CDATA[A blended number hides offsetting misses in both directions. How to forecast revenue by segment, define groups that behave differently, and roll them up.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 02 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Quota Attainment for Ramping Reps]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-quota-attainment-for-ramping-reps/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-quota-attainment-for-ramping-reps/</guid>
      <description><![CDATA[Quota attainment for ramping reps needs a ramped denominator. Here is the formula, a worked six month example, and how to roll new hires into the team number.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 01 Jan 2026 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Structure a Revenue Forecast Spreadsheet]]></title>
      <link>https://orm-tech.com/blog/how-to-structure-a-revenue-forecast-spreadsheet/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-structure-a-revenue-forecast-spreadsheet/</guid>
      <description><![CDATA[A tab-by-tab architecture for a revenue forecast model that survives a quarter close, with rules for assumptions, calculation layers, and traceable outputs.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 01 Jan 2026 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Sales Compensation Software vs Spreadsheets: When Commission Math Outgrows a Tab]]></title>
      <link>https://orm-tech.com/blog/sales-compensation-software-vs-spreadsheets/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-compensation-software-vs-spreadsheets/</guid>
      <description><![CDATA[Sales compensation software vs spreadsheets: the exceptions that break a commission file, the triggers that signal a move, and what software takes over.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 01 Jan 2026 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Forecast Submission vs Forecast Call: Should the Number Come Before the Meeting?]]></title>
      <link>https://orm-tech.com/blog/forecast-submission-vs-forecast-call/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/forecast-submission-vs-forecast-call/</guid>
      <description><![CDATA[Forecast submission vs forecast call: what the async form should ask, what the meeting should test, and the sequence that cuts the call down to exceptions.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 31 Dec 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[What Is a Deal Desk? The Control Point for Discounting and Approvals]]></title>
      <link>https://orm-tech.com/blog/what-is-a-deal-desk/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-deal-desk/</guid>
      <description><![CDATA[A deal desk is the control point where discounting and approvals get governed before a complex deal reaches the customer, and where forecast quality is won or lost.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 31 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Inbound vs Outbound Sales]]></title>
      <link>https://orm-tech.com/blog/inbound-vs-outbound-sales/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/inbound-vs-outbound-sales/</guid>
      <description><![CDATA[A balanced breakdown of inbound vs outbound sales: definitions, a side-by-side comparison table, and a clear answer on when to use each motion and when to run both.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 30 Dec 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Coverage vs Forecast Accuracy]]></title>
      <link>https://orm-tech.com/blog/pipeline-coverage-vs-forecast-accuracy/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-coverage-vs-forecast-accuracy/</guid>
      <description><![CDATA[Pipeline coverage vs forecast accuracy is input against outcome. You can hit coverage and still miss the quarter, and only accuracy scores the process.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 30 Dec 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sales Funnel vs Sales Pipeline]]></title>
      <link>https://orm-tech.com/blog/sales-funnel-vs-sales-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-funnel-vs-sales-pipeline/</guid>
      <description><![CDATA[Sales funnel vs sales pipeline: what each one measures, how the stages differ, and when to use the buyer-journey view or the deal-management view.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 30 Dec 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sandler vs SPIN Selling]]></title>
      <link>https://orm-tech.com/blog/sandler-vs-spin-selling/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sandler-vs-spin-selling/</guid>
      <description><![CDATA[Sandler vs SPIN Selling compared: what each methodology actually is, where each one fits, and how to run them together on complex B2B deals.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 30 Dec 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Use Data in Sales: The Maturity Ladder from Activity Reports to Predictive Signals]]></title>
      <link>https://orm-tech.com/blog/how-to-use-data-in-sales/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-use-data-in-sales/</guid>
      <description><![CDATA[A four-rung maturity ladder for using data in sales, moving from lagging activity reports to leading deal and pipeline signals that predict the quarter before it starts.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 29 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Revenue Intelligence Platform vs Forecasting Software: Where They Split]]></title>
      <link>https://orm-tech.com/blog/revenue-intelligence-platform-vs-forecasting-software/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revenue-intelligence-platform-vs-forecasting-software/</guid>
      <description><![CDATA[Revenue intelligence vs forecasting software: one explains what happened inside deals, the other predicts the period number. See where each one fits.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 29 Dec 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sales Forecasting Best Practices: The Seven We Follow at ORM]]></title>
      <link>https://orm-tech.com/blog/sales-forecasting-best-practices/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-forecasting-best-practices/</guid>
      <description><![CDATA[The sales forecasting best practices we follow at ORM: a dynamic model, seasonality weighting, conversion over volume, a stale-pipeline rule, and a quarter decomposed into its real revenue sources.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 26 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Split Sales Commission on Team Deals]]></title>
      <link>https://orm-tech.com/blog/how-to-split-sales-commission-on-team-deals/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-split-sales-commission-on-team-deals/</guid>
      <description><![CDATA[Compare three sales commission split models for deals worked by two reps, set the percentages before the deal starts, and keep double credit out of reporting.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 25 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Questions to Ask in a Pipeline Review]]></title>
      <link>https://orm-tech.com/blog/questions-to-ask-in-a-pipeline-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/questions-to-ask-in-a-pipeline-review/</guid>
      <description><![CDATA[Questions to ask in a pipeline review that produce verifiable answers, the ones to retire, and the CRM fields to write the answers into after the meeting.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 25 Dec 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[What Is a Good Win Rate for Enterprise SaaS Deals?]]></title>
      <link>https://orm-tech.com/blog/what-is-a-good-win-rate-for-enterprise-saas-deals/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-good-win-rate-for-enterprise-saas-deals/</guid>
      <description><![CDATA[What is a good win rate for enterprise SaaS deals? Derive the rate your coverage requires, pick which version to report, and see what drops it without warning.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 25 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[How to Measure the ROI of AI in Revenue Operations]]></title>
      <link>https://orm-tech.com/blog/how-to-measure-roi-of-ai-in-revenue-operations/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-measure-roi-of-ai-in-revenue-operations/</guid>
      <description><![CDATA[How to measure the ROI of AI in revenue operations: the four value drivers worth counting, how to baseline each one, and payback math a CFO will accept.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 24 Dec 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Do You Need a Data Warehouse for AI Sales Forecasting?]]></title>
      <link>https://orm-tech.com/blog/do-you-need-a-data-warehouse-for-ai-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/do-you-need-a-data-warehouse-for-ai-forecasting/</guid>
      <description><![CDATA[Do you need a data warehouse for AI forecasting? No. See what a model requires from CRM history, when a warehouse earns its place, and what to do first.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 23 Dec 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Win Rate in Salesforce]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-win-rate-in-salesforce/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-win-rate-in-salesforce/</guid>
      <description><![CDATA[Which Salesforce opportunity fields drive win rate, how to build the count and dollar versions, and why the CRM number rarely matches the board number.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 23 Dec 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Why Deals Stall After the Demo and How to Diagnose the Real Cause]]></title>
      <link>https://orm-tech.com/blog/why-deals-stall-after-the-demo/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/why-deals-stall-after-the-demo/</guid>
      <description><![CDATA[Why deals stall after the demo, how to separate a stalled deal from a slow one using your own median stage duration, and which CRM fields expose the cause.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 23 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Commit vs Best Case: Forecast Categories Explained]]></title>
      <link>https://orm-tech.com/blog/commit-vs-best-case-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/commit-vs-best-case-forecast/</guid>
      <description><![CDATA[Commit vs best case forecast categories defined: what each means, a side-by-side table, and when to report the floor number versus chase the upside ceiling.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 22 Dec 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Prevent Duplicate Records in Your CRM Before They Get Created]]></title>
      <link>https://orm-tech.com/blog/how-to-prevent-duplicate-records-in-crm/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-prevent-duplicate-records-in-crm/</guid>
      <description><![CDATA[Prevent duplicate CRM records at the point of entry with matching and duplicate rules, domain-based account matching, and limits on integration writes.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 22 Dec 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Revive Closed-Lost Deals Into New Pipeline]]></title>
      <link>https://orm-tech.com/blog/how-to-revive-closed-lost-deals/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-revive-closed-lost-deals/</guid>
      <description><![CDATA[Which lost deals are worth reworking, the trigger events that make a second attempt land, and whether to reopen the old opportunity or create a new one.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 22 Dec 2025 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Set Sales Quotas With No Historical Data]]></title>
      <link>https://orm-tech.com/blog/how-to-set-quotas-with-no-historical-data/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-set-quotas-with-no-historical-data/</guid>
      <description><![CDATA[A capacity-based method for setting quota before you have closed-won history, which assumptions to borrow, and how fast to re-baseline once real data lands.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 22 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Quota Attainment: Why the Average Hides a Broken Quota Model]]></title>
      <link>https://orm-tech.com/blog/quota-attainment-guide/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/quota-attainment-guide/</guid>
      <description><![CDATA[The team average quota attainment number hides everything that matters. Read the attainment distribution to tell a sound quota model from a broken one.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 22 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Sales Activity Is Up but Revenue Is Flat. How to Diagnose the Disconnect]]></title>
      <link>https://orm-tech.com/blog/sales-activity-up-but-revenue-flat/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-activity-up-but-revenue-flat/</guid>
      <description><![CDATA[Sales activity up but revenue flat? Test which constraint is actually binding, spot inflated logging, and see the metrics that need a buyer to respond.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 22 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Marketing Sourced Pipeline Percentage]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-marketing-sourced-pipeline-percentage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-marketing-sourced-pipeline-percentage/</guid>
      <description><![CDATA[The formula, the sourcing rules that make it defensible, and why the dollar version and the revenue version of this number rarely agree with each other.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 19 Dec 2025 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Renewal Forecast Template: Every Contract Up for Renewal This Quarter]]></title>
      <link>https://orm-tech.com/blog/renewal-forecast-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/renewal-forecast-template/</guid>
      <description><![CDATA[A renewal forecast template with the tracker columns that matter and a risk scoring method that forecasts renewal dollars rather than logos.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 19 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Required CRM Fields by Sales Stage: What to Enforce and When]]></title>
      <link>https://orm-tech.com/blog/required-crm-fields-by-sales-stage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/required-crm-fields-by-sales-stage/</guid>
      <description><![CDATA[Requiring every field at every stage produces garbage entries. A stage-by-stage requirement map that reps can satisfy honestly and RevOps can defend.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 19 Dec 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[What Is a Buying Committee? Map It to MEDDIC and Score Your Coverage]]></title>
      <link>https://orm-tech.com/blog/what-is-a-buying-committee/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-a-buying-committee/</guid>
      <description><![CDATA[Map the six to ten stakeholders on a B2B buying committee to their MEDDIC roles, then score coverage as a deal-risk metric you can read next to stage and amount.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 19 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[What Is MEDDIC? The Six Elements, Scored as Deal-Risk Signals]]></title>
      <link>https://orm-tech.com/blog/what-is-meddic/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-meddic/</guid>
      <description><![CDATA[MEDDIC is a six-part sales qualification framework. Read each element as a deal-risk signal you can score in the CRM and it becomes a forecast input, not a checklist.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 19 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Enterprise Account Executive: The Performance Math That Separates the Role From Mid-Market]]></title>
      <link>https://orm-tech.com/blog/enterprise-account-executive-guide/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/enterprise-account-executive-guide/</guid>
      <description><![CDATA[Enterprise account executive performance runs on inverted math: higher ACV, fewer deals, longer cycles, and lower win rates per opportunity. Here is the capacity math that separates the role from mid-market, and how to hire for it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 18 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Forecast Category Definitions Template: Commit, Best Case, Pipeline, Omitted]]></title>
      <link>https://orm-tech.com/blog/forecast-category-definitions-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/forecast-category-definitions-template/</guid>
      <description><![CDATA[Copy these forecast category definitions for commit, best case, pipeline, and omitted, with the evidence bar for each and rules on who can change one.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 18 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Quantity vs Pipeline Quality]]></title>
      <link>https://orm-tech.com/blog/pipeline-quantity-vs-pipeline-quality/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-quantity-vs-pipeline-quality/</guid>
      <description><![CDATA[Quantity is easy to measure and easy to game. Quality decides whether the quarter happens. Here are the metrics that separate a big pipeline from a good one.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 18 Dec 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Weekly Revenue Dashboard for Leadership Meetings]]></title>
      <link>https://orm-tech.com/blog/weekly-revenue-dashboard-for-leadership-meetings/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/weekly-revenue-dashboard-for-leadership-meetings/</guid>
      <description><![CDATA[Build a weekly revenue dashboard leadership will use. The six panels that belong on it, how to show week-over-week change, and how to end the meeting on time.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 18 Dec 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[The Challenger Sales Model: Where It Beats Relationship Selling, and Where It Backfires]]></title>
      <link>https://orm-tech.com/blog/challenger-sales-model/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/challenger-sales-model/</guid>
      <description><![CDATA[Where the Challenger sales model outperforms relationship selling in data-driven consensus buying, where it backfires, and what the forecast shows when it is working.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 17 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Forecast Lumpy Large Deals Without Wrecking Accuracy]]></title>
      <link>https://orm-tech.com/blog/how-to-forecast-lumpy-large-deals/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-forecast-lumpy-large-deals/</guid>
      <description><![CDATA[A few deals decide the quarter and break probability weighting. How to forecast large deals as ranges and scenarios, and score their accuracy on their own.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 17 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Prepare for a Pipeline Review]]></title>
      <link>https://orm-tech.com/blog/how-to-prepare-for-a-pipeline-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-prepare-for-a-pipeline-review/</guid>
      <description><![CDATA[How to prepare for a pipeline review: the fields reps update, the exception list managers pull, and the snapshot RevOps freezes the night before.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 17 Dec 2025 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Scrub vs Pipeline Review: Which One Do You Need?]]></title>
      <link>https://orm-tech.com/blog/pipeline-scrub-vs-pipeline-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-scrub-vs-pipeline-review/</guid>
      <description><![CDATA[Pipeline scrub vs pipeline review on purpose, cadence, and decision rights, with the four disposition rules and the exception list that make a scrub finish.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 17 Dec 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Generation Meeting vs Forecast Call: Why You Need Both]]></title>
      <link>https://orm-tech.com/blog/pipeline-generation-meeting-vs-forecast-call/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-generation-meeting-vs-forecast-call/</guid>
      <description><![CDATA[Pipeline generation meeting vs forecast call is a split worth keeping. One meeting manages the supply of new deals and the other manages what closes now.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 16 Dec 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Forecast Roll-Up Process]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-forecast-roll-up-process/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-forecast-roll-up-process/</guid>
      <description><![CDATA[How a forecast should travel from rep to manager to CRO, what each level is allowed to change, how to record overrides, and how to measure bias at every step.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 15 Dec 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Which Forecast Accuracy Metric Should You Use?]]></title>
      <link>https://orm-tech.com/blog/which-forecast-accuracy-metric-should-you-use/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/which-forecast-accuracy-metric-should-you-use/</guid>
      <description><![CDATA[MAPE, WAPE, signed bias, and hit rate each catch a different failure. How to pick a forecast accuracy metric for a B2B SaaS team and what each one hides.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 15 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Centralized vs Embedded RevOps: Which Structure Fits Your Company]]></title>
      <link>https://orm-tech.com/blog/centralized-vs-embedded-revops/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/centralized-vs-embedded-revops/</guid>
      <description><![CDATA[Centralized vs embedded RevOps: how each behaves, when the central queue breaks, what the hybrid model needs to work, and which one produces a better forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 12 Dec 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[NEAT Selling vs BANT: Which Fits SaaS Discovery?]]></title>
      <link>https://orm-tech.com/blog/neat-selling-vs-bant/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/neat-selling-vs-bant/</guid>
      <description><![CDATA[NEAT selling vs BANT comes down to one swap. Economic impact replaces the budget question and a compelling event replaces the date a prospect prefers.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 12 Dec 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Pipeline Generation Is Capacity Math, Not an Activity Contest]]></title>
      <link>https://orm-tech.com/blog/pipeline-generation-strategies/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/pipeline-generation-strategies/</guid>
      <description><![CDATA[Pipeline generation is a capacity problem, not an activity count. How coverage gap, win rate, and cycle time set the amount of pipeline you need and the deadline to create it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 12 Dec 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[RevOps vs BizOps: Which Team Should Own the Revenue Forecast]]></title>
      <link>https://orm-tech.com/blog/revops-vs-bizops/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revops-vs-bizops/</guid>
      <description><![CDATA[RevOps vs BizOps, split by what each team owns: weekly revenue systems against one-time capital analysis, plus who should hold the revenue forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 11 Dec 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Net Revenue Retention and Interpret What It Tells You]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-net-revenue-retention/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-net-revenue-retention/</guid>
      <description><![CDATA[Step-by-step NRR calculation using cohort and point-in-time methods, plus how to separate what NRR reveals from what it conceals.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 01 Oct 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Mutual Action Plan Template: Close Deals Faster With a Shared Buyer Checklist]]></title>
      <link>https://orm-tech.com/blog/mutual-action-plan-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/mutual-action-plan-template/</guid>
      <description><![CDATA[A real MAP template with milestone rows, owner columns, and target dates that AEs can drop into a deal immediately.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 30 Sep 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[Deal Review Template: What to Cover in Every Pipeline Review and How to Document It]]></title>
      <link>https://orm-tech.com/blog/deal-review-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/deal-review-template/</guid>
      <description><![CDATA[A reproducible deal-review scorecard with risk flags, stage-exit criteria, and next-step fields for consistent pipeline inspection.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 29 Sep 2025 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Repeatable Sales Forecasting Process from the Ground Up]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-sales-forecasting-process/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-sales-forecasting-process/</guid>
      <description><![CDATA[The four components every sales forecasting process needs, with a maturity model so you know which to fix first.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Forecast Revenue for a New Product With No Historical Data]]></title>
      <link>https://orm-tech.com/blog/how-to-forecast-a-new-product/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-forecast-a-new-product/</guid>
      <description><![CDATA[Build a first-principles revenue forecast for a new product using pipeline proxies, comp-set win rates, and scenario banding your leadership will trust.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 25 Sep 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Set Sales Quotas That Are Aggressive But Achievable]]></title>
      <link>https://orm-tech.com/blog/how-to-set-sales-quotas/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-set-sales-quotas/</guid>
      <description><![CDATA[Top-down vs. bottoms-up quota-setting, territory fairness adjustments, and the attainment distribution test that reveals whether quotas are calibrated correctly.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 25 Sep 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Align Marketing and Sales on Pipeline Targets and Shared Definitions]]></title>
      <link>https://orm-tech.com/blog/how-to-align-marketing-and-sales-on-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-align-marketing-and-sales-on-pipeline/</guid>
      <description><![CDATA[A shared-language protocol for B2B revenue teams covering MQL/SQL definitions, pipeline contribution agreements, and the single joint metric that ends attribution arguments.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 24 Sep 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Score Pipeline Quality and Stop Counting Deals That Will Never Close]]></title>
      <link>https://orm-tech.com/blog/how-to-score-pipeline-quality/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-score-pipeline-quality/</guid>
      <description><![CDATA[A multi-factor quality scoring model for pipeline that surfaces deals worth forecasting and cuts the ones clogging your board.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 24 Sep 2025 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Build an Annual Revenue Plan That Finance and Sales Both Trust]]></title>
      <link>https://orm-tech.com/blog/how-to-build-an-annual-revenue-plan/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-an-annual-revenue-plan/</guid>
      <description><![CDATA[Reconcile top-down board targets with bottoms-up pipeline and capacity inputs to produce a single negotiated revenue number with documented assumptions.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 22 Sep 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[RevOps Trends 2026: What Board-Level Questions Look Like]]></title>
      <link>https://orm-tech.com/blog/revops-strategic-planning-trends-for-2026/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revops-strategic-planning-trends-for-2026/</guid>
      <description><![CDATA[Which RevOps trends will actually move the number in 2026, and which are noise. Benchmarks, board-ready talking points, and where forecasting is headed.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 22 Sep 2025 00:00:00 GMT</pubDate>
      <category>RevOps Strategy</category>
    </item>
    <item>
      <title><![CDATA[How to Build a RevOps Dashboard That Executives Actually Use]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-revops-dashboard/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-revops-dashboard/</guid>
      <description><![CDATA[A three-layer dashboard architecture for RevOps teams, covering the seven metrics every exec view needs and how to avoid reporting activity instead of outcomes.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 15 Sep 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Win/Loss Analysis That Changes How You Sell]]></title>
      <link>https://orm-tech.com/blog/how-to-do-a-win-loss-analysis/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-do-a-win-loss-analysis/</guid>
      <description><![CDATA[A structured framework for win/loss interviews and CRM-signal analysis that separates pattern-level insights from anecdote.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 15 Sep 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Implement Multi-Touch Attribution for B2B Revenue Teams]]></title>
      <link>https://orm-tech.com/blog/how-to-implement-multi-touch-attribution/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-implement-multi-touch-attribution/</guid>
      <description><![CDATA[A practical setup guide covering data requirements, model selection, and the validation tests that confirm your attribution model is actually predictive.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 15 Sep 2025 00:00:00 GMT</pubDate>
      <category>Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Rolling Forecast That Replaces Your Annual Plan]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-rolling-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-rolling-forecast/</guid>
      <description><![CDATA[A step-by-step guide to designing a 4-quarter rolling revenue model with pipeline-fed inputs, scenario bands, and a governance cadence.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 11 Sep 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Reduce Forecast Sandbagging Without Destroying Rep Trust]]></title>
      <link>https://orm-tech.com/blog/how-to-reduce-forecast-sandbagging/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-reduce-forecast-sandbagging/</guid>
      <description><![CDATA[Separate structural sandbagging from behavioral sandbagging, address each with the right fix, and use CRM signals to detect both objectively.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 08 Sep 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Clean Your CRM Data in Six Repeatable Steps]]></title>
      <link>https://orm-tech.com/blog/how-to-clean-crm-data/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-clean-crm-data/</guid>
      <description><![CDATA[A field-by-field audit protocol for deduplication, stage validation, close-date hygiene, and governance that keeps CRM data clean going forward.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 02 Sep 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Track Pipeline Velocity and Use It to Predict Revenue]]></title>
      <link>https://orm-tech.com/blog/how-to-track-pipeline-velocity/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-track-pipeline-velocity/</guid>
      <description><![CDATA[Break down the pipeline velocity formula into four levers, benchmark by segment, and learn which lever to pull first when velocity drops.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 02 Sep 2025 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Sales Kickoff Agenda Template: A Full SKO Run-of-Show for Revenue Leaders]]></title>
      <link>https://orm-tech.com/blog/sales-kickoff-agenda-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-kickoff-agenda-template/</guid>
      <description><![CDATA[A day-by-day, session-by-session SKO agenda with timing blocks, speaker slots, and outcome definitions for VP Sales or RevOps.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 02 Sep 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Bottom-Up Revenue Forecast Model]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-revenue-forecast-model/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-revenue-forecast-model/</guid>
      <description><![CDATA[Construct a stage-weighted, rep-level revenue forecast from pipeline data with explicit assumptions for win rate, ASP, and cycle length at each funnel layer.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 01 Sep 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Sales Capacity Plan from Scratch]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-sales-capacity-plan/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-sales-capacity-plan/</guid>
      <description><![CDATA[A step-by-step framework for modeling headcount, ramp curves, and quota-to-capacity math so RevOps can hand finance a defensible number.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 29 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[How to Identify Deal Slippage Before It Wrecks Your Quarter]]></title>
      <link>https://orm-tech.com/blog/how-to-identify-deal-slippage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-identify-deal-slippage/</guid>
      <description><![CDATA[Early-warning signals in CRM activity, stage velocity, and champion engagement, plus the right intervention for each slippage pattern.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 29 Aug 2025 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Measure and Improve Sales Forecast Accuracy]]></title>
      <link>https://orm-tech.com/blog/how-to-measure-forecast-accuracy/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-measure-forecast-accuracy/</guid>
      <description><![CDATA[A practical framework for defining, diagnosing, and improving sales forecast accuracy using MAPE, bias, and hit-rate metrics.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 29 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Sales Commission Plan Template: Structure, Components, and a Copyable Framework]]></title>
      <link>https://orm-tech.com/blog/sales-commission-plan-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-commission-plan-template/</guid>
      <description><![CDATA[Every clause of a commission plan explained, with a ready-to-edit table structure for sales ops to hand to finance.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 29 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[Territory Plan Template: How to Assign, Document, and Track Sales Territories]]></title>
      <link>https://orm-tech.com/blog/territory-plan-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/territory-plan-template/</guid>
      <description><![CDATA[A structured template for segmenting accounts, calculating coverage ratios, and assigning reps to territories at the start of each fiscal year.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 27 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Prioritize Deals When Your Sales Team Is at Capacity]]></title>
      <link>https://orm-tech.com/blog/how-to-prioritize-deals-with-limited-capacity/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-prioritize-deals-with-limited-capacity/</guid>
      <description><![CDATA[A deal-triage framework that ranks open opportunities by expected value, strategic fit, and close probability so effort concentrates on the highest-yield pipeline.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 26 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Diagnose Pipeline Leakage and Fix the Stages Where Deals Die]]></title>
      <link>https://orm-tech.com/blog/how-to-diagnose-pipeline-leakage/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-diagnose-pipeline-leakage/</guid>
      <description><![CDATA[A stage-by-stage audit to identify where deals are exiting your pipeline and whether leakage is a sourcing, qualification, or execution problem.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 25 Aug 2025 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[Sales Compensation Plan Template: OTE Breakdown, Accelerators, and a Copyable Framework]]></title>
      <link>https://orm-tech.com/blog/sales-compensation-plan-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-compensation-plan-template/</guid>
      <description><![CDATA[A role-by-role comp plan structure covering OTE mix, accelerator tiers, cap policy, and the document format finance and RevOps can co-own.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 25 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[Account Plan Template: How to Build and Use One for Enterprise B2B Deals]]></title>
      <link>https://orm-tech.com/blog/account-plan-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/account-plan-template/</guid>
      <description><![CDATA[A structured account plan with whitespace map, stakeholder grid, success criteria, and expansion milestones for enterprise AEs.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 19 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Sales QBR That Drives Decisions]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-quarterly-business-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-quarterly-business-review/</guid>
      <description><![CDATA[A prep-to-output framework for QBRs covering which metrics belong, how to structure reviews, and how to close with accountable commitments.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 19 Aug 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Build a Sales Territory Plan That Maximizes Coverage]]></title>
      <link>https://orm-tech.com/blog/how-to-build-a-sales-territory-plan/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-build-a-sales-territory-plan/</guid>
      <description><![CDATA[Account segmentation, TAM-based load balancing, and rep assignment logic for building territories that are fair, defensible, and revenue-productive.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 18 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate Sales Rep Ramp Time and Build It Into Your Headcount Plan]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-sales-rep-ramp-time/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-sales-rep-ramp-time/</guid>
      <description><![CDATA[Derive a defensible ramp curve from historical cohort data, pressure-test headcount assumptions, and detect when ramp is masking a performance problem.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 18 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Calculate LTV:CAC Ratio and Use It to Set Marketing Spend]]></title>
      <link>https://orm-tech.com/blog/how-to-calculate-ltv-cac-ratio/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-calculate-ltv-cac-ratio/</guid>
      <description><![CDATA[How to derive LTV from contract value, gross margin, and retention; pair it with fully-loaded CAC; and apply the 3:1 benchmark to marketing budget decisions.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 15 Aug 2025 00:00:00 GMT</pubDate>
      <category>Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Define Sales Pipeline Stages That Reflect Buyer Progress, Not Rep Activity]]></title>
      <link>https://orm-tech.com/blog/how-to-define-pipeline-stages/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-define-pipeline-stages/</guid>
      <description><![CDATA[A buyer-centric framework for defining pipeline stages with clear entry and exit criteria that actually predict close probability.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 15 Aug 2025 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[QBR Template: A Quarterly Business Review Framework for B2B SaaS Teams]]></title>
      <link>https://orm-tech.com/blog/qbr-template/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/qbr-template/</guid>
      <description><![CDATA[A ready-to-run QBR structure with agenda, metric tables, and talking-point checklist for B2B SaaS revenue leaders.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 15 Aug 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[The B2B Sales Process: Stages, and Where Deals Actually Leak]]></title>
      <link>https://orm-tech.com/blog/b2b-sales-process/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/b2b-sales-process/</guid>
      <description><![CDATA[A practical breakdown of the B2B sales process: the real stages, how to measure stage conversion, where deals actually leak, and how to instrument the process so the leak surfaces in time.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 14 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Run a Pipeline Gap Analysis Mid-Quarter]]></title>
      <link>https://orm-tech.com/blog/how-to-run-a-pipeline-gap-analysis/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-run-a-pipeline-gap-analysis/</guid>
      <description><![CDATA[A structured method for calculating your pipeline deficit, isolating whether it is a volume or quality problem, and building a specific recovery plan.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 14 Aug 2025 00:00:00 GMT</pubDate>
      <category>Pipeline Analytics</category>
    </item>
    <item>
      <title><![CDATA[ORM vs Pigment: Forecasting Partner vs Planning Platform]]></title>
      <link>https://orm-tech.com/blog/orm-vs-pigment/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-pigment/</guid>
      <description><![CDATA[How ORM's custom prescriptive forecast models compare to Pigment's AI-native business planning platform. Two different answers to the forecasting problem.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 14 Aug 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sales Forecasting Methods: The Six That Matter, and When to Use Each]]></title>
      <link>https://orm-tech.com/blog/sales-forecasting-methods/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-forecasting-methods/</guid>
      <description><![CDATA[A focused tour of the six sales forecasting methods that matter for B2B SaaS, historical, pipeline stage-weighted, opportunity scoring, regression, AI/ML, and prescriptive, plus a test for picking the one that fits your data.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 14 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Sales Goals: Setting Targets the Pipeline Can Actually Reach]]></title>
      <link>https://orm-tech.com/blog/sales-goals/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-goals/</guid>
      <description><![CDATA[How to set sales goals your pipeline and capacity can actually reach: top-down vs bottom-up, the reachability test, and breaking goals into leading indicators.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 14 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Planning</category>
    </item>
    <item>
      <title><![CDATA[Sales Performance Dashboard: The Metrics That Belong On It]]></title>
      <link>https://orm-tech.com/blog/sales-performance-dashboard/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-performance-dashboard/</guid>
      <description><![CDATA[What a sales performance dashboard should show: leading versus lagging tiles, the vanity-metric trap, and a decision-first layout that turns a sales performance dashboard into a steering tool.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 14 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[Sales Process Optimization: Find and Fix the Leaks]]></title>
      <link>https://orm-tech.com/blog/sales-process-optimization/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-process-optimization/</guid>
      <description><![CDATA[A diagnostic walkthrough of sales process optimization: find the pipeline leak, quantify it in lost revenue, fix one thing, and lock it in. For RevOps.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 14 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Create a Sales Forecast: A Step-by-Step Guide]]></title>
      <link>https://orm-tech.com/blog/how-to-create-a-sales-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-create-a-sales-forecast/</guid>
      <description><![CDATA[How to create a sales forecast worked end to end from a real sample pipeline: inputs, method, weighting, pressure-test, cadence. A practical guide for B2B SaaS.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 13 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Sales Compensation: Plans That Pay for the Right Behavior]]></title>
      <link>https://orm-tech.com/blog/sales-compensation/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-compensation/</guid>
      <description><![CDATA[How to design a sales compensation plan for B2B SaaS: base/variable split, quota, accelerators, and OTE, aligned to the revenue plan, plus the failure modes that quietly pay for the wrong behavior.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 13 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Planning</category>
    </item>
    <item>
      <title><![CDATA[BoostUp Alternatives: Owned Prescriptive Forecasting vs Revenue Intelligence]]></title>
      <link>https://orm-tech.com/blog/boostup-alternatives/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/boostup-alternatives/</guid>
      <description><![CDATA[Looking for BoostUp alternatives? How ORM's owned prescriptive forecast compares to BoostUp (now Terret) and the broader revenue intelligence category.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 12 Aug 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[ORM vs Forecastio: Forecasting Partner vs HubSpot App]]></title>
      <link>https://orm-tech.com/blog/orm-vs-forecastio/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-forecastio/</guid>
      <description><![CDATA[How ORM's custom prescriptive models compare to Forecastio, the AI sales forecasting and pipeline intelligence app for HubSpot. Two approaches to forecasting revenue.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 12 Aug 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[RevOps Software: The Stack and How to Evaluate It]]></title>
      <link>https://orm-tech.com/blog/revops-software/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revops-software/</guid>
      <description><![CDATA[What RevOps software is, the five layers of a revenue operations stack (CRM, analytics, forecasting, planning, enablement), how the pieces fit, and a scoring framework to evaluate them for B2B SaaS.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 12 Aug 2025 00:00:00 GMT</pubDate>
      <category>Software Guides</category>
    </item>
    <item>
      <title><![CDATA[Sales KPIs: The Metrics That Predict Revenue, not only Report It]]></title>
      <link>https://orm-tech.com/blog/sales-kpis/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-kpis/</guid>
      <description><![CDATA[A curated take on sales KPIs for B2B SaaS: which metrics predict revenue, which only flatter a dashboard, and the keep/cut list to trim yours down.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 12 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[Sales Productivity Metrics: Output Per Rep, Measured Right]]></title>
      <link>https://orm-tech.com/blog/sales-productivity-metrics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-productivity-metrics/</guid>
      <description><![CDATA[What sales productivity metrics are, why blended averages mislead, and how to measure output per ramped rep so the number predicts revenue instead of flattering the headcount.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 12 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[Best Sales Software: How to Choose by Job to Be Done]]></title>
      <link>https://orm-tech.com/blog/best-sales-software/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/best-sales-software/</guid>
      <description><![CDATA[How to choose the best sales software by the job it does (sell, manage pipeline, forecast, plan, enable) instead of by a ranked list, so you buy for the gap you actually have.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 11 Aug 2025 00:00:00 GMT</pubDate>
      <category>Software Guides</category>
    </item>
    <item>
      <title><![CDATA[ORM vs Anaplan: Prescriptive Forecasting vs Connected Planning]]></title>
      <link>https://orm-tech.com/blog/orm-vs-anaplan/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-anaplan/</guid>
      <description><![CDATA[How ORM's custom prescriptive forecast models compare to Anaplan's connected-planning platform. A focused revenue partner versus a broad enterprise planning system.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 11 Aug 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[ORM vs Xactly: Forecasting Partner vs Comp Platform]]></title>
      <link>https://orm-tech.com/blog/orm-vs-xactly/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-xactly/</guid>
      <description><![CDATA[How ORM's custom prescriptive forecast models compare to Xactly, a sales performance and incentive compensation platform that also does forecasting.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 11 Aug 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sales Performance Management Software: Capabilities and Trade-offs]]></title>
      <link>https://orm-tech.com/blog/sales-performance-management-software/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-performance-management-software/</guid>
      <description><![CDATA[A buyer's guide to sales performance management software for B2B SaaS: the capabilities that matter, how to evaluate them, and where the category ends and a forecasting partner begins.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 11 Aug 2025 00:00:00 GMT</pubDate>
      <category>Software Guides</category>
    </item>
    <item>
      <title><![CDATA[Sales Performance Management: One Machine, Not Five Parts]]></title>
      <link>https://orm-tech.com/blog/sales-performance-management/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-performance-management/</guid>
      <description><![CDATA[Sales performance management works as one connected system or not at all. The six components, the failure each one hides, and the integration test that proves your SPM holds together.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 11 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Performance</category>
    </item>
    <item>
      <title><![CDATA[Anaplan Alternatives: The Best Option for Revenue Forecasting]]></title>
      <link>https://orm-tech.com/blog/anaplan-alternatives/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/anaplan-alternatives/</guid>
      <description><![CDATA[Looking for Anaplan alternatives? How ORM's custom prescriptive revenue forecast compares to Anaplan's connected-planning platform, plus where each fits.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 08 Aug 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sales Analysis: Turning Pipeline Data Into Decisions]]></title>
      <link>https://orm-tech.com/blog/sales-analysis/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-analysis/</guid>
      <description><![CDATA[What sales analysis is, the four types that matter (pipeline, performance, win-loss, trend), and how to move from reporting numbers to deciding on them in B2B SaaS.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 08 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[Sales Data: What to Collect, What to Trust, and What to Act On]]></title>
      <link>https://orm-tech.com/blog/sales-data/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-data/</guid>
      <description><![CDATA[A prescriptive take on sales data for B2B SaaS: which sales data to collect, why forecasts inherit bad data, leading versus lagging fields, and how to turn the trustworthy set into a forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 08 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[ORM vs Salesforce Forecasting: Custom Models vs CRM Roll-Up]]></title>
      <link>https://orm-tech.com/blog/orm-vs-salesforce/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-salesforce/</guid>
      <description><![CDATA[How ORM's custom prescriptive models compare to Salesforce Sales Cloud forecasting, Einstein Forecasting, and Agentforce. The forecast lives in your CRM, but who owns the number?]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 07 Aug 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sales Capacity Planning: How Many Reps to Hit Your Number]]></title>
      <link>https://orm-tech.com/blog/sales-capacity-planning/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-capacity-planning/</guid>
      <description><![CDATA[Sales capacity planning sized honestly. The discounted-capacity model that turns a revenue target into a quarter-by-quarter hiring schedule using ramp, attainment, and attrition.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 07 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Planning</category>
    </item>
    <item>
      <title><![CDATA[Sales Efficiency: The Metrics and Levers That Move It]]></title>
      <link>https://orm-tech.com/blog/sales-efficiency/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-efficiency/</guid>
      <description><![CDATA[What sales efficiency is, the metrics that measure it (magic number, CAC payback, rep productivity), and how to rank the levers that actually move sales efficiency for B2B SaaS.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 07 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[AI Sales Forecasting: What It Does Well, and Where It Breaks]]></title>
      <link>https://orm-tech.com/blog/ai-sales-forecasting/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/ai-sales-forecasting/</guid>
      <description><![CDATA[An honest take on AI sales forecasting for B2B SaaS: what machine learning genuinely improves, where the black box breaks, and why an unexplainable forecast is a liability at the board level.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 06 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Aviso Alternatives: The Owned-Forecast Option for B2B SaaS]]></title>
      <link>https://orm-tech.com/blog/aviso-alternatives/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/aviso-alternatives/</guid>
      <description><![CDATA[Looking for Aviso alternatives? How ORM's custom prescriptive models compare to Aviso's agentic AI revenue platform, and how to pick the right approach.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 06 Aug 2025 00:00:00 GMT</pubDate>
      <category>Comparisons</category>
    </item>
    <item>
      <title><![CDATA[Sales Metrics: The Numbers That Run a Revenue Team]]></title>
      <link>https://orm-tech.com/blog/sales-metrics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-metrics/</guid>
      <description><![CDATA[What sales metrics are, the three categories that organize them (activity, pipeline, outcome), and the few sales metrics that actually drive decisions for B2B SaaS.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 06 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[Sales Operations Software: What Belongs in the Stack]]></title>
      <link>https://orm-tech.com/blog/sales-operations-software/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-operations-software/</guid>
      <description><![CDATA[A buyer's guide to sales operations software: the categories that matter, what each one actually solves, how to avoid an over-tooled stack, and a framework for evaluating fit before you sign.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 06 Aug 2025 00:00:00 GMT</pubDate>
      <category>Software Guides</category>
    </item>
    <item>
      <title><![CDATA[Sales Planning: A Complete Framework for B2B SaaS Revenue Teams]]></title>
      <link>https://orm-tech.com/blog/sales-planning/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-planning/</guid>
      <description><![CDATA[What sales planning is, the seven-step process, and how to build a sales plan that survives contact with the pipeline. A practical framework for RevOps, Sales, and Finance leaders.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 06 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Planning</category>
    </item>
    <item>
      <title><![CDATA[Best Pipeline Management Software for B2B Sales (2026)]]></title>
      <link>https://orm-tech.com/blog/best-pipeline-management-tools/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/best-pipeline-management-tools/</guid>
      <description><![CDATA[The best pipeline management tools for B2B sales teams, compared on features, methodology, pricing, and fit. From CRM-native to purpose-built platforms.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 05 Aug 2025 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[Sales Performance Metrics: What to Measure and Why]]></title>
      <link>https://orm-tech.com/blog/sales-performance-metrics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-performance-metrics/</guid>
      <description><![CDATA[A working guide to sales performance metrics for B2B SaaS: which metrics grade team and rep performance, the leading-versus-lagging split, and why measuring activity is the trap that breaks most scorecards.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 05 Aug 2025 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[Sales Planning Software: What It Is and How to Choose It]]></title>
      <link>https://orm-tech.com/blog/sales-planning-software/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-planning-software/</guid>
      <description><![CDATA[What sales planning software does (target setting, capacity, territory, quota, scenario), the capabilities to evaluate, and how to decide between build, buy, and partner for B2B SaaS.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 05 Aug 2025 00:00:00 GMT</pubDate>
      <category>Software Guides</category>
    </item>
    <item>
      <title><![CDATA[Gong vs 6sense: Conversation Intelligence vs Intent Data for Revenue Teams]]></title>
      <link>https://orm-tech.com/blog/gong-vs-6sense/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/gong-vs-6sense/</guid>
      <description><![CDATA[Gong analyzes what buyers say on calls. 6sense identifies what buyers research before calls happen. Here is how they compare and when you need both.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 01 Aug 2025 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[When the Sales Forecast Fails: A RevOps Rescue Story]]></title>
      <link>https://orm-tech.com/blog/revops-rescue-story/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revops-rescue-story/</guid>
      <description><![CDATA[A mid-market SaaS company's forecast collapsed two weeks before quarter-end. Here is how their RevOps team turned crisis into a data-driven system.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 31 Jul 2025 00:00:00 GMT</pubDate>
      <category>RevOps Fundamentals</category>
    </item>
    <item>
      <title><![CDATA[11 Best RevOps Tools for B2B SaaS Teams (2026)]]></title>
      <link>https://orm-tech.com/blog/best-revops-tools/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/best-revops-tools/</guid>
      <description><![CDATA[The 11 tools that make up a modern RevOps tech stack. CRM, forecasting, intent, enrichment, engagement, and analytics platforms compared.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 30 Jul 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Best Sales Forecasting Software: 11 Tools Compared (2026)]]></title>
      <link>https://orm-tech.com/blog/best-sales-forecasting-tools/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/best-sales-forecasting-tools/</guid>
      <description><![CDATA[The 11 best sales forecasting software platforms and managed services for B2B revenue teams, compared on accuracy, methodology, pricing, and fit. ORM, Clari, Gong, and more.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 30 Jul 2025 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[ORM vs RevCast: Revenue Forecasting and Planning Compared]]></title>
      <link>https://orm-tech.com/blog/orm-vs-revcast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-revcast/</guid>
      <description><![CDATA[How ORM's custom prescriptive models compare to RevCast's revenue planning platform. One builds the forecast. The other builds the plan around it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 29 Jul 2025 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[9 Best Marketing Attribution Software for B2B (2026)]]></title>
      <link>https://orm-tech.com/blog/best-marketing-attribution-software/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/best-marketing-attribution-software/</guid>
      <description><![CDATA[The 9 best marketing attribution platforms for B2B teams, compared on methodology, data coverage, pricing, and fit.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 28 Jul 2025 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[Marketing Mix Modeling vs Multi-Touch Attribution: Which One Measures What Matters]]></title>
      <link>https://orm-tech.com/blog/mmm-vs-mta/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/mmm-vs-mta/</guid>
      <description><![CDATA[MMM measures channel-level impact. MTA tracks individual touchpoints. B2B teams need both for accurate marketing ROI. Here is how they compare.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 28 Jul 2025 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[ORM vs Full Circle Insights: Marketing Attribution and Revenue Analytics Compared]]></title>
      <link>https://orm-tech.com/blog/orm-vs-full-circle-insights/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-full-circle-insights/</guid>
      <description><![CDATA[How ORM's prescriptive revenue analytics compare to Full Circle Insights' Salesforce-native marketing attribution.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 28 Jul 2025 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[Predictive vs Prescriptive Analytics: What Revenue Teams Actually Need]]></title>
      <link>https://orm-tech.com/blog/predictive-vs-prescriptive-analytics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/predictive-vs-prescriptive-analytics/</guid>
      <description><![CDATA[Predictive analytics forecasts what will happen. Prescriptive analytics tells you what to do about it. Here is how B2B revenue teams should use both.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 28 Jul 2025 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[Forecast vs Actual: How to Measure and Close the Gap]]></title>
      <link>https://orm-tech.com/blog/forecast-vs-actual-analysis/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/forecast-vs-actual-analysis/</guid>
      <description><![CDATA[Forecast vs actual analysis reveals why revenue targets get missed. Learn how to measure the gap, identify root causes, and build a system that closes it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 24 Jul 2025 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[ORM vs BoostUp: Forecasting Accuracy vs Deal Inspection]]></title>
      <link>https://orm-tech.com/blog/orm-vs-boostup/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-boostup/</guid>
      <description><![CDATA[How ORM's custom prescriptive models compare to BoostUp's deal inspection and forecasting platform. One optimizes the forecast. The other inspects the deals.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 24 Jul 2025 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[ORM vs People.ai: Revenue Analytics and Activity Intelligence Compared]]></title>
      <link>https://orm-tech.com/blog/orm-vs-people-ai/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-vs-people-ai/</guid>
      <description><![CDATA[How ORM's prescriptive revenue models compare to People.ai's activity intelligence platform. Different data, different output, different value.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 24 Jul 2025 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[Sales Operations vs Revenue Operations: What Changed and Why It Matters]]></title>
      <link>https://orm-tech.com/blog/sales-ops-vs-revenue-operations/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-ops-vs-revenue-operations/</guid>
      <description><![CDATA[Sales ops focuses on the sales team. Revenue operations aligns sales, marketing, and CS under one function. Here is how they differ and when to make the shift.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 22 Jul 2025 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[Clari vs Gong: Revenue Intelligence Compared (2026)]]></title>
      <link>https://orm-tech.com/blog/clari-vs-gong/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/clari-vs-gong/</guid>
      <description><![CDATA[Clari focuses on pipeline visibility and forecasting. Gong focuses on conversation intelligence. How they compare and where custom models win.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 18 Jul 2025 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[Dreamdata vs HubSpot Attribution: B2B Marketing Measurement Compared]]></title>
      <link>https://orm-tech.com/blog/dreamdata-vs-hubspot-attribution/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/dreamdata-vs-hubspot-attribution/</guid>
      <description><![CDATA[Dreamdata is purpose-built for B2B attribution. HubSpot includes attribution in its marketing platform. Here is how they compare for B2B teams.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 11 Jul 2025 00:00:00 GMT</pubDate>
      <category>Compare</category>
    </item>
    <item>
      <title><![CDATA[Revenue Operations Team Structure: How to Organize RevOps at Every Stage]]></title>
      <link>https://orm-tech.com/blog/revenue-operations-team-structure/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/revenue-operations-team-structure/</guid>
      <description><![CDATA[How to build your RevOps team from first hire to full function. Org charts, role definitions, headcount benchmarks, and costly mistakes to avoid.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 08 Jul 2025 00:00:00 GMT</pubDate>
      <category>Revenue Operations</category>
    </item>
    <item>
      <title><![CDATA[Contextual AI: The Next Frontier in Sales and Marketing Performance]]></title>
      <link>https://orm-tech.com/blog/contextual-ai-next-frontier-in-sales-and-marketing/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/contextual-ai-next-frontier-in-sales-and-marketing/</guid>
      <description><![CDATA[Contextual AI delivers insights tailored to each user's role, timing, and GTM structure. Learn how it transforms revenue team decision-making.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 15 Apr 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[The Future of Predictive Revenue Analytics: 7 Trends Reshaping B2B GTM]]></title>
      <link>https://orm-tech.com/blog/2025-predictive-revenue-analytics-trends/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/2025-predictive-revenue-analytics-trends/</guid>
      <description><![CDATA[From conversational analytics to self-correcting forecasts, these seven trends are transforming how B2B revenue teams predict and optimize performance.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 31 Mar 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[What Is Cognitive AI and How Can It Predict Revenue?]]></title>
      <link>https://orm-tech.com/blog/what-is-cognitive-ai-and-how-can-it-predict-revenue/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-cognitive-ai-and-how-can-it-predict-revenue/</guid>
      <description><![CDATA[Cognitive AI goes beyond traditional analytics by predicting outcomes and prescribing actions. Learn how it transforms revenue forecasting for B2B teams.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 25 Mar 2025 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[ORM Technologies Successfully Completes SOC 2 Type 2 Audit]]></title>
      <link>https://orm-tech.com/blog/orm-technologies-successfully-completes-soc-2-type-2-audit-examination/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-technologies-successfully-completes-soc-2-type-2-audit-examination/</guid>
      <description><![CDATA[ORM Technologies announces successful completion of its SOC 2 Type 2 attestation for Security and Confidentiality with zero exceptions.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 15 Nov 2023 00:00:00 GMT</pubDate>
      <category>Company News</category>
    </item>
    <item>
      <title><![CDATA[Capitalizing on Marketing Analytics in B2B: A Practical Roadmap]]></title>
      <link>https://orm-tech.com/blog/capitalizing-on-marketing-analytics-in-b2b-marketing/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/capitalizing-on-marketing-analytics-in-b2b-marketing/</guid>
      <description><![CDATA[How B2B companies build a marketing analytics foundation using data integrity, technology, and skilled teams to drive measurable ROI from campaigns.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 05 Oct 2023 00:00:00 GMT</pubDate>
      <category>B2B Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[ORM Technologies Appoints Executive Advisory Board]]></title>
      <link>https://orm-tech.com/blog/orm-appoints-advisory-board/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/orm-appoints-advisory-board/</guid>
      <description><![CDATA[ORM Technologies announces five executive appointments to its newly formed Advisory Board to accelerate product innovation and revenue growth.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 26 Apr 2022 00:00:00 GMT</pubDate>
      <category>Company News</category>
    </item>
    <item>
      <title><![CDATA[ORM Technologies Launches New Website]]></title>
      <link>https://orm-tech.com/blog/new-website-pr/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/new-website-pr/</guid>
      <description><![CDATA[ORM Technologies announces the launch of its redesigned website featuring a simplified message and refreshed brand identity.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 07 Apr 2022 00:00:00 GMT</pubDate>
      <category>Company News</category>
    </item>
    <item>
      <title><![CDATA[Sales Forecasting and Predictive Analytics: 5 Attributes That Predict Which Deals Will Win]]></title>
      <link>https://orm-tech.com/blog/sales-forecasting-predictive-analytics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-forecasting-predictive-analytics/</guid>
      <description><![CDATA[Five CRM attributes that forecast models use to predict which deals will win or lose. A practical guide to removing bias from your sales forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 12 Aug 2021 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[What Makes a Marketing Campaign Effective? Data from B2B Software Companies]]></title>
      <link>https://orm-tech.com/blog/effective-marketing-campaigns/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/effective-marketing-campaigns/</guid>
      <description><![CDATA[Data analysis of B2B software marketing campaigns reveals that campaigns with 50+ engaged activities have near-certain probability of generating won deals.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Tue, 21 Apr 2020 00:00:00 GMT</pubDate>
      <category>B2B Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[Five Common UTM Parameter Mistakes (And How to Fix Them)]]></title>
      <link>https://orm-tech.com/blog/five-common-utm-parameter-mistakes/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/five-common-utm-parameter-mistakes/</guid>
      <description><![CDATA[Avoid the five most common UTM tracking mistakes that corrupt your marketing data. From internal link tagging to inconsistent naming conventions.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 13 Dec 2017 00:00:00 GMT</pubDate>
      <category>Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[Best Practices for UTM Parameters: A Complete Guide for B2B Marketers]]></title>
      <link>https://orm-tech.com/blog/best-practices-utm-parameters/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/best-practices-utm-parameters/</guid>
      <description><![CDATA[How to set up and use UTM parameters to track marketing campaign performance. Covers all five parameters with examples and implementation tips.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 06 Dec 2017 00:00:00 GMT</pubDate>
      <category>Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[6 Metrics to Review in Your Quarterly Business Review (QBR)]]></title>
      <link>https://orm-tech.com/blog/6-metrics-quarterly-business-review/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/6-metrics-quarterly-business-review/</guid>
      <description><![CDATA[Six sales metrics every QBR should cover: employee efficiency, win rate, sales cycle length, order amount, opportunity count, and trends.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 15 Nov 2017 00:00:00 GMT</pubDate>
      <category>Sales Analytics</category>
    </item>
    <item>
      <title><![CDATA[Seven Signs Your Business Needs Sales and Marketing Optimization]]></title>
      <link>https://orm-tech.com/blog/seven-signs-need-optimization/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/seven-signs-need-optimization/</guid>
      <description><![CDATA[Seven signs your business needs analytics and optimization, from rising acquisition costs to declining efficiency and growth plateaus.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 06 Nov 2017 00:00:00 GMT</pubDate>
      <category>RevOps Strategy</category>
    </item>
    <item>
      <title><![CDATA[10 Sales Analytics Tips That Actually Move Revenue]]></title>
      <link>https://orm-tech.com/blog/10-quick-tips-sales-analytics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/10-quick-tips-sales-analytics/</guid>
      <description><![CDATA[Ten practical tips for applying sales analytics to goal-setting, trend analysis, customer potential, retention, and team structure.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 27 Oct 2017 00:00:00 GMT</pubDate>
      <category>Sales Analytics</category>
    </item>
    <item>
      <title><![CDATA[The Data-Driven Marketer: How to Use Engagement, Audience, and ROI Data Effectively]]></title>
      <link>https://orm-tech.com/blog/data-driven-marketer/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/data-driven-marketer/</guid>
      <description><![CDATA[The data-driven marketing strategy every B2B marketer must master: measuring engagement quality, segmenting audiences precisely, and calculating program ROI.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 25 Oct 2017 00:00:00 GMT</pubDate>
      <category>B2B Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Build the Perfect Marketing Budget Using Historical Data and ROI]]></title>
      <link>https://orm-tech.com/blog/perfect-marketing-budget/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/perfect-marketing-budget/</guid>
      <description><![CDATA[Stop guessing your marketing budget. Use historical program data, ROI analysis, and optimization to build a budget that maximizes revenue.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 18 Oct 2017 00:00:00 GMT</pubDate>
      <category>B2B Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[Annual Sales Planning Is Dead on Arrival: Why Multi-Year Planning Wins]]></title>
      <link>https://orm-tech.com/blog/annual-planning-doa/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/annual-planning-doa/</guid>
      <description><![CDATA[Why annual sales and marketing planning fails, how turnover and ramp time undermine single-year budgets, and how multi-year planning wins.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 13 Oct 2017 00:00:00 GMT</pubDate>
      <category>Sales Strategy</category>
    </item>
    <item>
      <title><![CDATA[6 Critical Marketing Metrics Every CFO Should Track]]></title>
      <link>https://orm-tech.com/blog/6-critical-marketing-metrics-for-cfo/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/6-critical-marketing-metrics-for-cfo/</guid>
      <description><![CDATA[The six marketing metrics CFOs need to connect marketing investment to revenue, from customer acquisition cost to marketing-influenced customer percentage.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 29 Sep 2017 00:00:00 GMT</pubDate>
      <category>B2B Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[Marketing Program Multipliers: Using Association Analysis to Find Winning Combinations]]></title>
      <link>https://orm-tech.com/blog/marketing-programs-multipliers-advanced-analytics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/marketing-programs-multipliers-advanced-analytics/</guid>
      <description><![CDATA[How to use association analysis to discover which marketing programs complement each other, which are substitutes, and which combinations drive the most wins.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 15 Sep 2017 00:00:00 GMT</pubDate>
      <category>B2B Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[22 Sales Operations Metrics That Actually Matter (2026 Guide)]]></title>
      <link>https://orm-tech.com/blog/22-sales-operations-metrics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/22-sales-operations-metrics/</guid>
      <description><![CDATA[The 22 sales operations metrics every sales ops team should track. Pipeline, process, resource, and financial categories. With benchmarks, calculation methods, and what to automate first.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 08 Sep 2017 00:00:00 GMT</pubDate>
      <category>Sales Analytics</category>
    </item>
    <item>
      <title><![CDATA[Inbound SDR Role: Metrics, Capacity & Lead Handling]]></title>
      <link>https://orm-tech.com/blog/everything-need-know-inbound-sdr/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/everything-need-know-inbound-sdr/</guid>
      <description><![CDATA[What an inbound SDR owns, how fast they need to respond, and how many leads one rep can handle. With the capacity formula most teams size wrong.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 01 Sep 2017 00:00:00 GMT</pubDate>
      <category>Pipeline Metrics</category>
    </item>
    <item>
      <title><![CDATA[Anti-Malware Scanners Are Inflating Your MQLs: How to Detect and Fix Phantom Clicks]]></title>
      <link>https://orm-tech.com/blog/anti-malware-scanners-causing-mql-spikes/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/anti-malware-scanners-causing-mql-spikes/</guid>
      <description><![CDATA[Email threat scanners are silently inflating your MQL counts by auto-clicking links. Learn how to identify phantom clicks and fix your lead scoring.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 25 Aug 2017 00:00:00 GMT</pubDate>
      <category>B2B Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[Sales and Marketing Data Analytics: A Framework for Becoming Best-in-Class]]></title>
      <link>https://orm-tech.com/blog/sales-marketing-data-analytics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-marketing-data-analytics/</guid>
      <description><![CDATA[A prescriptive analytics framework for reaching best-in-class analytics benchmarks: 20% customer growth and 15% profit increases.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 18 Aug 2017 00:00:00 GMT</pubDate>
      <category>B2B Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[Optimized Marketing ROI: How to Maximize Revenue from Your Marketing Spend]]></title>
      <link>https://orm-tech.com/blog/optimized-marketing-roi/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/optimized-marketing-roi/</guid>
      <description><![CDATA[A deep dive into marketing ROI optimization using multi-touch weighted attribution, flexible models, and mathematical optimization.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 11 Aug 2017 00:00:00 GMT</pubDate>
      <category>Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[Martech ROI: How to Know If Your Marketing Technology Is Worth It]]></title>
      <link>https://orm-tech.com/blog/martech-roi/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/martech-roi/</guid>
      <description><![CDATA[A practical framework for evaluating the ROI of your marketing technology stack. Covers direct revenue impact, time savings, and when to cut tools.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 04 Aug 2017 00:00:00 GMT</pubDate>
      <category>Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[Your Martech Stack Is Built Like a House: A Four-Category Framework]]></title>
      <link>https://orm-tech.com/blog/your-martech-stack-is-built-like-a-house/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/your-martech-stack-is-built-like-a-house/</guid>
      <description><![CDATA[Think of your marketing technology stack as a house with four essential categories: discovery, content, relationship management, and ROI analysis.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 28 Jul 2017 00:00:00 GMT</pubDate>
      <category>B2B Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Improve Your Sales Forecast with Ensemble Forecasting]]></title>
      <link>https://orm-tech.com/blog/improve-sales-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/improve-sales-forecast/</guid>
      <description><![CDATA[Five forecasting techniques and how to combine them into an ensemble forecast. Learn how ensemble forecasting improves accuracy and reduces risk.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 30 Jun 2017 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[Marketing Conversion Rate: How to Measure It Correctly (Rolling Average Method)]]></title>
      <link>https://orm-tech.com/blog/how-to-best-measure-marketing-conversion-rates/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-best-measure-marketing-conversion-rates/</guid>
      <description><![CDATA[The right way to measure marketing conversion rate. A rolling-average framework that accounts for funnel velocity and seasonal variation, with the math worked out and real B2B SaaS examples.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 26 Jun 2017 00:00:00 GMT</pubDate>
      <category>B2B Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[Optimized Analytics: Descriptive, Predictive, and Prescriptive in One Framework]]></title>
      <link>https://orm-tech.com/blog/what-are-optimized-analytics/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-are-optimized-analytics/</guid>
      <description><![CDATA[What optimized analytics actually means. How descriptive, predictive, and prescriptive analytics combine into one decision framework, and why most B2B SaaS teams stop at descriptive (and miss the leverage).]]></description>
      <author>Pete Furseth</author>
      <pubDate>Mon, 19 Jun 2017 00:00:00 GMT</pubDate>
      <category>RevOps Fundamentals</category>
    </item>
    <item>
      <title><![CDATA[Why You Missed Your Sales Forecast: Price and Volume Variance Analysis]]></title>
      <link>https://orm-tech.com/blog/why-you-missed-your-sales-forecast/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/why-you-missed-your-sales-forecast/</guid>
      <description><![CDATA[Use price and volume variance analysis to understand exactly why your sales forecast missed. Formulas, worked examples, and practical fixes.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 09 Jun 2017 00:00:00 GMT</pubDate>
      <category>Sales Forecasting</category>
    </item>
    <item>
      <title><![CDATA[12 Critical Sales Metrics Every CFO Should Track]]></title>
      <link>https://orm-tech.com/blog/12-critical-sales-metrics-for-cfos/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/12-critical-sales-metrics-for-cfos/</guid>
      <description><![CDATA[12 sales metrics that give CFOs visibility into revenue health across four categories: historic sales, pipeline forecast, capacity, and retention.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 02 Jun 2017 00:00:00 GMT</pubDate>
      <category>Sales Analytics</category>
    </item>
    <item>
      <title><![CDATA[Does Predictive Lead Scoring Work? When to Use It (And When Not To)]]></title>
      <link>https://orm-tech.com/blog/does-predictive-lead-scoring-work/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/does-predictive-lead-scoring-work/</guid>
      <description><![CDATA[Predictive vs. traditional lead scoring compared. Learn how machine learning scores leads, when it outperforms rules-based methods, and data requirements.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 25 May 2017 00:00:00 GMT</pubDate>
      <category>Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[B2B Email Performance Benchmarks: Opens, Clicks, Bounces, and Unsubscribes]]></title>
      <link>https://orm-tech.com/blog/email-performance-benchmarks/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/email-performance-benchmarks/</guid>
      <description><![CDATA[Industry benchmarks for B2B email marketing performance including open rates, click rates, bounces, and unsubscribes for prospects and customers.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 12 May 2017 00:00:00 GMT</pubDate>
      <category>B2B Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[Zombie Sales Opportunities: Your Survival Guide to Pipeline Hygiene]]></title>
      <link>https://orm-tech.com/blog/zombie-sales-opps-your-survival-guide/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/zombie-sales-opps-your-survival-guide/</guid>
      <description><![CDATA[4-10% of your open pipeline is zombie deals that distort win rates, inflate forecasts, and waste rep time. Here is how to identify and eliminate them.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 05 May 2017 00:00:00 GMT</pubDate>
      <category>Pipeline Metrics</category>
    </item>
    <item>
      <title><![CDATA[Social Lead Scoring: How to Get a Quick Win from Social Media Data]]></title>
      <link>https://orm-tech.com/blog/social-lead-scoring-get-a-quick-win/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/social-lead-scoring-get-a-quick-win/</guid>
      <description><![CDATA[Add social media behavior to your lead scoring model for fast results. Score social signals using the Critical, Important, Influencing framework.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 28 Apr 2017 00:00:00 GMT</pubDate>
      <category>Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[6 Metrics to Rank Your Sales Team (Clear, Measurable, and Fair)]]></title>
      <link>https://orm-tech.com/blog/6-metrics-to-rank-your-sales-team/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/6-metrics-to-rank-your-sales-team/</guid>
      <description><![CDATA[Six ranking metrics for sales teams with suggested weights, plus guidance on sharing rankings, managing performance, and avoiding common pitfalls.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 21 Apr 2017 00:00:00 GMT</pubDate>
      <category>Sales Analytics</category>
    </item>
    <item>
      <title><![CDATA[Account-Based Lead Scoring: A Practical Guide for B2B Marketers]]></title>
      <link>https://orm-tech.com/blog/quick-and-easy-guide-to-account-based-lead-scoring/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/quick-and-easy-guide-to-account-based-lead-scoring/</guid>
      <description><![CDATA[How to add account-based scoring to your lead scoring model. Score collective buying signals across contacts at the same company for better MQL quality.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 14 Apr 2017 00:00:00 GMT</pubDate>
      <category>Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[Behavior Scoring: How to Build a Lead Engagement Model That Works]]></title>
      <link>https://orm-tech.com/blog/quick-and-easy-guide-to-behavior-scoring/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/quick-and-easy-guide-to-behavior-scoring/</guid>
      <description><![CDATA[A practical behavior scoring framework that identifies sales-ready leads. Covers the four engagement categories (Critical, Important, Influencing, Bad Fit) with examples and scoring weights you can adapt.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 07 Apr 2017 00:00:00 GMT</pubDate>
      <category>Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[Demographic Scoring: How to Score Leads Based on Buyer Persona Fit]]></title>
      <link>https://orm-tech.com/blog/quick-and-easy-guide-to-demographic-scoring/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/quick-and-easy-guide-to-demographic-scoring/</guid>
      <description><![CDATA[Build a demographic scoring model that prioritizes leads matching your ideal buyer. Covers Critical, Important, Influencing, and Bad Fit categories.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 31 Mar 2017 00:00:00 GMT</pubDate>
      <category>Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[A Quick and Easy Guide to Managing Your Marketing Leads]]></title>
      <link>https://orm-tech.com/blog/quick-and-easy-guide-to-managing-your-leads/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/quick-and-easy-guide-to-managing-your-leads/</guid>
      <description><![CDATA[How to build a lead management process with demographic, behavior, and account-based scoring. Covers Suspect, Prospect, and MQL lifecycle stages.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 24 Mar 2017 00:00:00 GMT</pubDate>
      <category>Marketing Analytics</category>
    </item>
    <item>
      <title><![CDATA[How to Clean Up Your Marketing Data in 5 Steps]]></title>
      <link>https://orm-tech.com/blog/how-to-clean-up-your-marketing-data-in-5-easy-steps/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-clean-up-your-marketing-data-in-5-easy-steps/</guid>
      <description><![CDATA[A practical guide to cleaning your marketing database: merge duplicates, remove inactive leads, organize folders, standardize fields, and cut unused data.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 10 Mar 2017 00:00:00 GMT</pubDate>
      <category>RevOps Fundamentals</category>
    </item>
    <item>
      <title><![CDATA[16 Metrics to Track the Health of Your Sales Pipeline]]></title>
      <link>https://orm-tech.com/blog/16-metrics-to-track-the-health-of-your-sales-pipeline/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/16-metrics-to-track-the-health-of-your-sales-pipeline/</guid>
      <description><![CDATA[16 pipeline health metrics across CRM data quality and stage transition analysis. Why most pipelines look like a vase, not a funnel, and how to fix it.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Fri, 03 Mar 2017 00:00:00 GMT</pubDate>
      <category>Sales Analytics</category>
    </item>
    <item>
      <title><![CDATA[5 Practical Tips to Align Sales and Marketing Around Revenue Growth]]></title>
      <link>https://orm-tech.com/blog/5-tips-to-align-sales-and-marketing/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/5-tips-to-align-sales-and-marketing/</guid>
      <description><![CDATA[Sales and marketing misalignment kills revenue. Here are five proven strategies to bridge the gap and drive sustainable growth.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 08 Feb 2017 00:00:00 GMT</pubDate>
      <category>RevOps Fundamentals</category>
    </item>
    <item>
      <title><![CDATA[Score-Based Marketing Attribution: A Smarter Approach to Measuring Program ROI]]></title>
      <link>https://orm-tech.com/blog/score-based-approach-to-marketing-attribution/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/score-based-approach-to-marketing-attribution/</guid>
      <description><![CDATA[How a score-based attribution model uses your existing lead scoring to proportionally credit revenue to each marketing program based on measured influence.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 01 Feb 2017 00:00:00 GMT</pubDate>
      <category>Marketing Attribution Models</category>
    </item>
    <item>
      <title><![CDATA[Optimal Sales Resource Plan: How to Allocate Headcount for Maximum Revenue at Minimum Cost]]></title>
      <link>https://orm-tech.com/blog/optimization-sales-resource-plan/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/optimization-sales-resource-plan/</guid>
      <description><![CDATA[Learn how to build an optimized sales resource plan that hits revenue targets at minimum cost by accounting for ramp rates, attrition, and territory capacity.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 18 Jan 2017 00:00:00 GMT</pubDate>
      <category>RevOps Strategy</category>
    </item>
    <item>
      <title><![CDATA[Leveraging Predictive Analytics in the Sales Recruiting Process]]></title>
      <link>https://orm-tech.com/blog/sales-efficiency-leveraging-predictive-analytics-in-the-sales-recruiting-process/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-efficiency-leveraging-predictive-analytics-in-the-sales-recruiting-process/</guid>
      <description><![CDATA[How to use predictive analytics and assessment data to improve sales hiring decisions. A 6-step framework that predicted performance with 95% accuracy.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 04 Jan 2017 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[Sales Efficiency Ramp Rates: How Much Should You Invest in Improving Them?]]></title>
      <link>https://orm-tech.com/blog/sales-efficiency-ramp-rates-how-much-should-you-invest-in-improving-them/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-efficiency-ramp-rates-how-much-should-you-invest-in-improving-them/</guid>
      <description><![CDATA[Calculate the sales onboarding ROI of improving ramp rates. Real examples show how a ramp rate improvement investment drives $64K-$120K in first-year orders.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Thu, 22 Dec 2016 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[Sales Efficiency Ratio: Formula, Benchmarks & Calc]]></title>
      <link>https://orm-tech.com/blog/sales-efficiency-what-should-you-really-expect-from-your-team/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/sales-efficiency-what-should-you-really-expect-from-your-team/</guid>
      <description><![CDATA[How to calculate sales efficiency, what a healthy ratio looks like in B2B SaaS, and the ramp curve most teams ignore when they set new-hire quotas.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 14 Dec 2016 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[How to Pick a Sales Analytics Platform: A 6-Point Evaluation Checklist]]></title>
      <link>https://orm-tech.com/blog/how-to-pick-a-sales-analytics-platform/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/how-to-pick-a-sales-analytics-platform/</guid>
      <description><![CDATA[CRM reporting falls short for forecasting. Use this six-point checklist to evaluate sales analytics platforms that deliver real predictive value.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 07 Dec 2016 00:00:00 GMT</pubDate>
      <category>Pipeline Software &amp; Tools</category>
    </item>
    <item>
      <title><![CDATA[Sales Ramp Rate: Formula & Realistic Quota Schedule]]></title>
      <link>https://orm-tech.com/blog/what-is-your-sales-ramp-rate/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/what-is-your-sales-ramp-rate/</guid>
      <description><![CDATA[How long a new AE really takes to hit full quota, the ramp schedule most RevOps teams get wrong, and the formula that protects your forecast.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 16 Nov 2016 00:00:00 GMT</pubDate>
      <category>Sales Operations</category>
    </item>
    <item>
      <title><![CDATA[The Revenue Plan: Significant Challenges VPs of Sales Face in Annual Planning]]></title>
      <link>https://orm-tech.com/blog/significant-challenges-in-annual-revenue-planning-for-a-vp-of-sales/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/significant-challenges-in-annual-revenue-planning-for-a-vp-of-sales/</guid>
      <description><![CDATA[Three pillars of VP of sales revenue planning: resource planning, client retention estimates, and net-new revenue goals.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 09 Nov 2016 00:00:00 GMT</pubDate>
      <category>Sales Strategy</category>
    </item>
    <item>
      <title><![CDATA[3 Hidden Costs of Sales Team Turnover (Beyond Recruiting Fees)]]></title>
      <link>https://orm-tech.com/blog/3-hidden-costs-of-sales-team-turnover/</link>
      <guid isPermaLink="true">https://orm-tech.com/blog/3-hidden-costs-of-sales-team-turnover/</guid>
      <description><![CDATA[Three hidden costs of sales turnover most leaders miss: checked-out reps, new hire ramp rates, and vacant territory opportunity costs.]]></description>
      <author>Pete Furseth</author>
      <pubDate>Wed, 02 Nov 2016 00:00:00 GMT</pubDate>
      <category>Sales Strategy</category>
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