Cannes Lions 2026 Awards Recognize Product Changes With Proven Results

The Cannes Lions Festival of Creativity 2026 wrapped in June with Grand Prix winners that published hard business results after making targeted product adjustments rather than increasing ad spend, according to MarTech.

AXA France policy wording update

AXA France added the phrase “and domestic violence” to the relocation clause of its home insurance policies for 2.5 million households. The change produced a 321% rise in website traffic to the home insurance page in the first month and a 9% uplift in new contracts that remained at +9.1% after six months. AXA rose from No. 2 to No. 1 in brand consideration, reaching 67% against the 43% Ipsos industry norm. The work received the Creative Effectiveness Grand Prix.

Suncorp Haven platform launch

Suncorp Australia introduced the Haven platform, which combines climate, property and weather data to help homeowners prepare for disasters. Home policy growth reached 75% year over year. The project earned the Titanium Grand Prix. In the same period Nielsen reported that Australia’s insurance sector increased ad spend 11% to $504.4 million while consumer concern about coverage costs rose.

Idomed Nigrum Corpus initiative

Idomed, with Instituto Yduqs, released the short film and educational book “Nigrum Corpus” on racial bias in Brazilian medical treatment and distributed the materials to medical schools. The campaign won the Glass: Lion for Change Grand Prix. Parent company YDUQS recorded its highest-ever quarterly student intake in Q1 2026, with Idomed and Ibmec together accounting for nearly half of the business while overall revenue grew 5%.

Pattern across additional winners

Heineken’s “The Pub That Refused to Die” supported residents of an Irish village to preserve a community gathering place. Similar small-scale, product-linked actions by Molson and Modelo also received recognition at the festival, according to MarTech.