Fermenta Scales Short-Form YouTube Output Across Three Brands With Popcorn.co

Fermenta deployed Popcorn.co to scale short-form YouTube publishing across three separate brands while keeping output steady without hiring additional staff.

The Publishing Challenge

Fermenta operates in the health and nutrition space and manages multiple brands, each with distinct positioning and compliance requirements. The company needed to produce 15 to 20 videos per week to maintain presence on three YouTube channels. Internal resources remained focused on product, distribution, and compliance, making that volume unattainable through prior workflows.

How Popcorn.co Was Applied

Fermenta selected Popcorn.co for its ability to autonomously create, publish, and optimize video content across all three channels at once. The system preserved each brand's voice, audience profiles, and compliance constraints. Content focused on educational and discovery-oriented short-form videos to support audience growth and search visibility.

Measured Outcomes

Over a six-week period Fermenta published 40 or more videos across the Enjoy Suu, Daal Snacks, and Gutsy channels at a cadence of two to three posts per week per brand, according to Demand Gen Report. The activity required zero additional hires. Branded search activity rose and the company recorded 200% growth in organic sales attributed to the automated publishing system, according to Demand Gen Report. On the Enjoy Suu channel, content direction shifted over eight months from lifestyle-led creative to research-informed science series based on performance signals. Consistent automated publishing across the three channels increased branded search activity and contributed to the recorded organic sales growth, according to Demand Gen Report.