What Is SaaStr Annual?
SaaStr Annual is the largest B2B SaaS conference in the world. Over 12,000 attendees gather in San Francisco each May for three days of sessions, networking, and tactical content on scaling SaaS companies. Jason Lemkin and the SaaStr team have built this event around one premise: real operators sharing real numbers.
The 2026 event continues that tradition. Sessions cover the full revenue lifecycle, from initial pipeline generation through expansion revenue and renewal optimization.
Key Tracks and Themes for Revenue Teams
SaaStr Annual consistently delivers sessions that matter for revenue operations and forecasting teams. Key themes for 2026 include:
- Sales forecasting accuracy and how top-performing SaaS companies build forecast models that hold up at board level - Pipeline management for scaling teams, including coverage ratios and velocity benchmarks - RevOps as a strategic function, not just an operational one - AI in revenue operations, specifically how teams are using machine learning models to predict deal outcomes - Sales capacity planning for companies scaling from 50 to 500 reps
The event also features dedicated tracks on marketing attribution, customer success metrics, and financial planning for SaaS CFOs.
Who Should Attend
If you are a CRO responsible for hitting a number, SaaStr Annual is one of the few events where you will hear from peers who have actually done it at scale. The breakout sessions on forecasting methodology alone are worth the trip.
For CFOs at SaaS companies, the financial planning track covers burn multiples, CAC payback periods, and how to build revenue models the board actually trusts.
RevOps leaders will find a growing community of peers. SaaStr has leaned into the RevOps function in recent years, with dedicated sessions on tech stack optimization, data architecture, and cross-functional alignment.
Sales managers get practical content on rep productivity, quota setting, and ramp time benchmarks specific to B2B SaaS.
ORM's Take on SaaStr Annual
SaaStr's biggest theme in recent years has been the shift from gut-feel revenue management to data-driven forecasting. That is exactly the problem ORM solves. When speakers talk about "knowing your number," they are describing the outcome that prescriptive revenue models deliver.
The best sessions at SaaStr share specific benchmarks. Win rates by deal size. Sales cycles by segment. Pipeline coverage ratios that actually predict quarter-end results. These are the same inputs that fuel accurate forecast models.
If you attend SaaStr Annual, pay attention to sessions where operators share their forecast accuracy numbers. The gap between "we think we know" and "we actually know" is where most revenue teams lose quarters.
Key Sessions and Topics to Watch
Look for sessions covering:
- Forecast accuracy measurement and improvement - Pipeline-to-revenue conversion benchmarks - Sales capacity planning models - RevOps org design at scale - AI-powered revenue operations
The networking is equally valuable. SaaStr brings together the exact personas -- CROs, CFOs, VP Sales, RevOps leaders -- who are wrestling with the same forecasting challenges.
Practical Details
- Date: May 12-14, 2026 - Location: San Francisco, CA - Expected attendance: 12,000+ - Pricing: Early bird passes start around $799. Founder passes and executive networking passes are priced higher. - Website: saastrannual.com
SaaStr Annual sells out consistently. If you are planning to attend, secure your pass early and book accommodation in advance.
Frequently Asked Questions
What is SaaStr Annual?
SaaStr Annual is the world's largest SaaS community event, bringing together 12,000+ founders, executives, and investors for three days of tactical sessions on scaling B2B SaaS companies.
Who should attend SaaStr Annual?
SaaS founders, CROs, VPs of Sales, RevOps leaders, and anyone responsible for scaling recurring revenue. Sessions span everything from first $1M ARR to $100M+ growth.
Build your forecast before the event
ORM builds custom revenue forecast models that give your team accurate, prescriptive insights. See how it works before you head to SaaStr Annual 2026.
Schedule a Demo