What Is ARRtist Summit?
ARRtist Summit is the largest B2B SaaS conference in Europe. The Berlin event brings together 1,500+ SaaS founders, revenue leaders, and investors for two days of tactical sessions on scaling B2B SaaS companies. The event has quickly become the European equivalent of SaaStr Annual.
The 2026 edition focuses on the unique challenges and opportunities facing European SaaS companies, including cross-border growth, multi-currency revenue management, and building world-class go-to-market teams.
Key Tracks and Themes for Revenue Teams
ARRtist Summit covers the full SaaS growth journey with a European lens:
- Revenue forecasting for multi-market SaaS companies with complex currency and territory structures - Go-to-market expansion from European home market to US and global markets - Sales team building across cultures and time zones - RevOps for global SaaS including data architecture for multi-entity companies - Funding and metrics that European and US investors evaluate differently
Sessions are led by operators who have built European SaaS companies to $50M+ ARR.
Who Should Attend
European SaaS founders are the primary audience. ARRtist Summit is the best networking event for the European SaaS ecosystem.
CROs at European companies find relevant sessions on building revenue teams across markets. The cross-border sales challenges are unique to European companies and rarely covered at US-centric conferences.
VPs of Sales expanding into the US market get tactical playbooks from operators who have made that transition.
RevOps leaders managing multi-entity, multi-currency revenue operations find peer connections that are hard to make elsewhere.
ORM's Take on ARRtist Summit
European SaaS companies face forecasting challenges that US-only companies do not. Multi-currency revenue streams, diverse sales cycles across markets, and different buyer behaviors by region create complexity that simple CRM roll-ups cannot handle.
The best sessions at ARRtist Summit address this complexity directly. When a company sells in EUR, GBP, and USD with different average deal sizes and sales cycles in each market, the forecasting model needs to account for those differences. Aggregate pipeline coverage ratios mask significant variance.
ARRtist Summit is where you meet revenue leaders who have solved these multi-market forecasting challenges. Those conversations are more valuable than any session on a slide.
Key Sessions and Topics to Watch
Prioritize:
- Multi-market revenue forecasting methodology - US expansion go-to-market playbooks - European SaaS benchmarks (separate from US benchmarks) - Building cross-border revenue teams - Investor-ready metrics for European SaaS
The Berlin venue adds energy. The European SaaS community is tight-knit, and ARRtist Summit is the annual gathering point.
Practical Details
- Date: October 14-15, 2026 - Location: Berlin, Germany - Expected attendance: 1,500+ - Pricing: Early bird passes start around EUR 499. Founder and investor passes available. - Website: arrtist-summit.com
Berlin offers excellent value for conference travel compared to other European capitals. The venue is centrally located with good public transit access.
Frequently Asked Questions
What is ARRtist Summit?
ARRtist Summit is Europe's leading B2B SaaS conference, bringing together founders, CROs, and investors to share tactical playbooks for building and scaling SaaS companies in the European market.
Who should attend ARRtist Summit?
European SaaS founders, CROs, VPs of Sales, and revenue leaders. The event is especially relevant for companies building in Europe and expanding into US markets.
Build your forecast before the event
ORM builds custom revenue forecast models that give your team accurate, prescriptive insights. See how it works before you head to ARRtist Summit 2026.
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