SaaS North 2026

What Is SaaS North?

SaaS North is Canada's largest SaaS conference and one of the most respected SaaS events in North America. Held annually in Ottawa, it brings together 2,500+ founders, investors, and revenue leaders for two days of content focused on building and scaling B2B SaaS companies. The 2026 event continues SaaS North's tradition of practical, operator-led sessions.

The Canadian SaaS ecosystem has produced companies like Shopify, Clio, and Verafin. SaaS North is where the next generation of Canadian SaaS leaders share their playbooks.

Key Tracks and Themes for Revenue Teams

SaaS North covers the full SaaS growth journey with specific relevance for revenue teams:

- Revenue forecasting for companies scaling from $5M to $50M ARR - Sales team scaling including hiring, ramp, and territory design for Canadian and international markets - Pipeline generation playbooks specific to companies selling into both Canadian and US markets - RevOps fundamentals for growing organizations building their first revenue operations function - Investor-ready metrics and how to present revenue data that raises confidence

Sessions are led by operators who have built and scaled SaaS companies, not consultants.

Who Should Attend

SaaS founders at the growth stage get the most value. SaaS North's content is calibrated for companies that have found product-market fit and are building the revenue engine to scale.

CROs and VPs of Sales find relevant sessions on forecast methodology, sales team design, and pipeline management for companies in the scaling phase.

RevOps leaders benefit from the operational playbooks. SaaS North attracts practitioners building RevOps functions from scratch, and the peer networking is valuable.

Investors attend SaaS North to meet companies and understand market trends. If you are fundraising, the investor networking component is well-organized.

ORM's Take on SaaS North

SaaS North represents the growing maturity of the Canadian SaaS ecosystem. The revenue challenges discussed at SaaS North are universal: How do you forecast accurately when your team is growing fast? How do you build pipeline coverage when your sales cycle is 90+ days? How do you present revenue metrics to your board with confidence?

The best sessions at SaaS North address these challenges with specific data points. Canadian SaaS companies face unique dynamics around currency, cross-border sales, and smaller domestic markets that make accurate forecasting even more critical.

For companies selling into both Canadian and US markets, the ability to forecast by segment, geography, and rep performance becomes essential at the scaling stage. That complexity is exactly where custom revenue models add the most value.

Key Sessions and Topics to Watch

Prioritize:

- Revenue forecasting for scaling SaaS companies - Sales hiring and ramp modeling - Cross-border go-to-market strategy - Building RevOps at the growth stage - Board-ready metrics and investor communication

SaaS North's networking events are designed for meaningful connections. The attendee quality is high, and the smaller format ensures you can reach the people you want to meet.

Practical Details

- Date: November 18-19, 2026 - Location: Ottawa, Canada (Shaw Centre) - Expected attendance: 2,500+ - Pricing: Early bird passes start around $599 CAD. Various tier options available. - Website: saasnorth.com

November in Ottawa is cold. Plan accordingly. The venue is centrally located with good hotel options nearby.