What Is the MarTech Conference?
The MarTech Conference is the premier event for marketing technology professionals. Founded by Scott Brinker (of the famous Marketing Technology Landscape graphic), the conference focuses on how marketing teams build, manage, and optimize their technology stacks. The 2026 San Francisco event addresses the growing complexity of martech and its intersection with revenue operations.
With over 11,000 solutions in the martech landscape, the challenge is no longer finding tools. It is making them work together to drive pipeline and revenue.
Key Tracks and Themes for Revenue Teams
The MarTech Conference covers the technology layer that powers revenue operations:
- Martech stack architecture and how to build an integrated technology platform for revenue teams - Marketing attribution technology and the tools that connect marketing spend to pipeline outcomes - Data integration across CRM, marketing automation, analytics, and financial planning tools - AI in marketing technology and its impact on lead scoring, content optimization, and pipeline prediction - MarTech ROI measurement and how to justify technology investments with revenue data
Sessions balance strategic frameworks with practical implementation advice.
Who Should Attend
Marketing operations leaders are the primary audience. The MarTech Conference is where you learn how to evaluate, implement, and optimize the technology stack that powers your marketing programs.
CMOs investing in marketing technology get strategic frameworks for making better technology decisions. The sessions on martech ROI are particularly valuable for justifying budget to the CFO.
RevOps teams benefit from the integration and data architecture tracks. The marketing tech stack is a critical input to the revenue forecasting model, and understanding how data flows between systems is foundational.
Marketing analysts find practical sessions on attribution tooling, data visualization, and measurement methodology.
ORM's Take on the MarTech Conference
The martech stack is a critical input to revenue forecasting. Marketing automation data feeds lead scoring. Attribution data informs pipeline quality. Campaign analytics predict future pipeline generation. When these systems are well-integrated, your forecast model has better inputs.
The challenge is that most martech stacks are siloed. Marketing automation does not talk to CRM does not talk to financial planning. Each system produces its own version of the truth. The MarTech Conference addresses this integration challenge directly.
Pay attention to sessions on data architecture and integration. The teams that achieve the highest forecast accuracy are the ones that have solved the data plumbing problem. When marketing data flows cleanly into your pipeline model, forecast accuracy improves across the board.
Key Sessions and Topics to Watch
Prioritize:
- Martech stack architecture for revenue-focused teams - Attribution technology evaluation and implementation - Data integration between marketing, sales, and finance systems - AI-powered marketing analytics and pipeline prediction - ROI measurement frameworks for martech investments
The MarTech Conference's vendor showcase is curated, not overwhelming. Use it to evaluate tools that solve specific integration challenges.
Practical Details
- Date: April 7-8, 2026 - Location: San Francisco, CA - Expected attendance: 1,500-2,000 - Pricing: Conference passes typically range from $999-$1,499 - Website: martechconf.com
The focused two-day format makes this accessible for teams that cannot commit to a week-long event.
Frequently Asked Questions
What is the MarTech Conference?
The MarTech Conference is focused on marketing technology strategy, covering how marketing teams select, integrate, and optimize the technology stack that powers demand generation and pipeline analytics.
Who should attend MarTech Conference?
Marketing operations leaders, CMOs evaluating tech investments, RevOps teams managing the marketing-sales tech stack, and anyone responsible for marketing technology decisions.
Build your forecast before the event
ORM builds custom revenue forecast models that give your team accurate, prescriptive insights. See how it works before you head to MarTech Conference 2026.
Schedule a Demo