What Is Demand Gen Summit?
Demand Gen Summit is a focused event for B2B demand generation professionals. Unlike broader marketing conferences, this event is built entirely around one question: How do you generate enough high-quality pipeline to hit your revenue targets? The 2026 edition combines virtual sessions with regional in-person gatherings.
The format keeps sessions tight and tactical. Every presentation ties back to pipeline metrics.
Key Tracks and Themes for Revenue Teams
The Summit covers the demand generation stack:
- Pipeline generation strategy across inbound, outbound, ABM, and partner channels - Lead scoring and qualification frameworks that prioritize revenue potential over volume - SDR optimization and how to improve the conversion rate from MQL to qualified opportunity - Marketing measurement with specific focus on pipeline contribution and marketing-sourced revenue - AI-powered demand gen including intent data, predictive scoring, and automated nurture
Sessions include benchmarks and case studies from B2B SaaS companies.
Who Should Attend
VPs and Directors of Demand Gen are the primary audience. Every session is designed to improve pipeline generation efficiency.
Marketing ops leaders benefit from the measurement and scoring tracks. The frameworks presented translate directly into better forecast inputs.
SDR managers find tactical content on qualification processes, response workflows, and conversion optimization.
RevOps leaders should attend for the sessions connecting marketing pipeline to revenue outcomes. Understanding how demand gen programs feed the forecast model is essential for building accurate revenue predictions.
ORM's Take on Demand Gen Summit
Pipeline generation is the revenue forecast's leading indicator. When your demand gen engine produces consistent, high-quality pipeline, your forecast model has stable inputs. When pipeline generation is inconsistent, no model can compensate.
The best sessions at Demand Gen Summit focus on pipeline quality, not just volume. A 3x pipeline coverage ratio means nothing if 40% of that pipeline is low-quality deals that will never close. The teams that build accurate forecasts are the ones that measure pipeline quality by source, segment, and stage conversion rate.
If you attend, pay attention to speakers who share conversion rate data from lead to qualified opportunity to closed-won. Those conversion rates are the most important inputs to any revenue forecast model.
Key Sessions and Topics to Watch
Prioritize:
- Pipeline generation benchmarks by channel and segment - Lead scoring models optimized for revenue, not MQL volume - SDR conversion rate optimization - Marketing-sourced pipeline measurement methodology - Intent data and predictive demand gen
The focused format means every session delivers actionable content. No filler.
Practical Details
- Date: July 2026 (exact dates vary by format) - Location: Virtual + select regional events - Expected attendance: Varies by format - Pricing: Virtual passes are often free or low-cost. Regional events are priced separately. - Website: demandgensummit.com
The virtual format makes this accessible for teams that cannot travel. Regional events offer networking that virtual cannot replicate.
Frequently Asked Questions
What is Demand Gen Summit?
Demand Gen Summit is a focused event for B2B demand generation leaders, covering pipeline generation strategy, lead scoring, marketing measurement, and the operational frameworks that connect marketing to revenue.
Who should attend Demand Gen Summit?
VP Demand Gen, Directors of Marketing, Marketing Ops leaders, and SDR managers. The content is laser-focused on the pipeline generation challenge: building enough qualified pipeline to hit the revenue number.
Build your forecast before the event
ORM builds custom revenue forecast models that give your team accurate, prescriptive insights. See how it works before you head to Demand Gen Summit 2026.
Schedule a Demo