What Is LeadsCon?
LeadsCon is the longest-running conference dedicated to lead generation and customer acquisition. The Las Vegas event draws marketing and sales professionals who are focused on the pipeline generation side of the revenue equation. While other conferences cover the full funnel, LeadsCon goes deep on the question that matters most: How do you build enough high-quality pipeline to hit your number?
The 2026 event covers both digital and outbound lead generation, lead scoring and qualification, and the measurement frameworks that connect marketing spend to pipeline outcomes.
Key Tracks and Themes for Revenue Teams
LeadsCon structures content around the lead lifecycle:
- Lead generation strategies across channels: content, paid, events, outbound, and partnerships - Lead scoring and qualification frameworks that separate signal from noise - Lead-to-revenue measurement and how to track the full conversion funnel - Data quality and enrichment for pipeline generation at scale - Compliance and privacy in lead generation (TCPA, GDPR, state-level regulations)
Sessions include vendor-neutral content alongside partner-sponsored deep dives.
Who Should Attend
Demand generation leaders are the primary audience. LeadsCon is where you learn what is working across industries for building top-of-funnel pipeline.
Marketing operations professionals benefit from the lead scoring and qualification tracks. The frameworks presented at LeadsCon directly impact forecast accuracy by improving the quality of leads that enter the pipeline.
Sales development leaders find relevant content on lead response workflows, qualification criteria, and SDR efficiency metrics.
RevOps teams get value from the measurement tracks. Understanding how to connect lead generation spend to pipeline and revenue outcomes is foundational for building accurate forecast models.
ORM's Take on LeadsCon
Pipeline coverage is the leading indicator of revenue performance. If you do not have enough qualified pipeline entering the funnel, no forecasting model can close the gap. LeadsCon addresses this reality head-on.
The best sessions at LeadsCon connect lead generation to revenue, not just to MQLs. That distinction matters. A lead scoring framework that optimizes for MQL volume instead of revenue contribution feeds your forecasting model garbage data. Garbage in, garbage out.
The teams that get the most from LeadsCon are the ones that think about lead generation in terms of pipeline quality, not just quantity. When you know the conversion rates from lead to opportunity to closed-won by source and segment, your revenue forecast gets dramatically more accurate.
Key Sessions and Topics to Watch
Look for:
- Lead scoring frameworks that optimize for revenue, not volume - Attribution models connecting lead source to closed-won revenue - Data enrichment strategies for pipeline generation at scale - SDR efficiency benchmarks and workflow optimization - Lead quality measurement and its impact on sales productivity
LeadsCon's vendor expo is one of the largest for lead gen technology. Use it to evaluate tools, but keep your focus on sessions with real performance data.
Practical Details
- Date: March 23-25, 2026 - Location: Las Vegas, NV - Expected attendance: 2,000+ - Pricing: Conference passes typically range from $1,295-$1,795 - Website: leadscon.com
Las Vegas offers affordable hotel options if you book early. LeadsCon often negotiates group rates at nearby properties.
Frequently Asked Questions
What is LeadsCon?
LeadsCon is the leading conference for lead generation professionals, covering the full spectrum from demand creation through lead scoring, qualification, and conversion measurement.
Who should attend LeadsCon?
Demand gen leaders, marketing ops professionals, lead buyers/sellers, and revenue leaders who want to optimize the top of the funnel and improve lead-to-revenue conversion.
Build your forecast before the event
ORM builds custom revenue forecast models that give your team accurate, prescriptive insights. See how it works before you head to LeadsCon 2026.
Schedule a Demo