LeadsCon 2026

LeadsCon 2026 took place April 22 to 24, 2026, at the MGM Grand in Las Vegas. LeadsCon is the lead generation and performance marketing conference run by Access Intelligence. The next edition, LeadsCon Las Vegas 2027, is set for April 5 to 7, 2027, again at the MGM Grand. Updated October 2026: 2026 recap, 2027 dates and prices, and the fall event change.

LeadsCon Dates and Venues at a Glance

LeadsCon 2026 has already happened, so the next date to plan for is April 5 to 7, 2027. All details below come from the organizer's own pages at leadscon.com, checked on October 26, 2026.

What Is LeadsCon?

LeadsCon is a three-day conference and expo for people who generate, buy, distribute or measure leads. The organizer calls it "the world's largest conference and exposition on lead-gen and performance marketing." It is held each spring in Las Vegas.

The crowd is mostly consumer and performance marketing. The organizer lists 25 main verticals, led by mortgage and lending, auto, healthcare, insurance, fintech, education, legal, home services and retail. Attendees include Fortune 1000 marketers, lead buyers, procurement teams, agencies and affiliates. LeadsCon says about 3,000 lead gen professionals attend, and its MeetingsHub sets up on-site meetings between buyers and sellers. The exhibit hall, by the organizer's account, always sells out.

That mix matters if you work in B2B SaaS. LeadsCon is strongest on buying and selling leads at volume, consent and compliance, and contact rates. It is lighter on long B2B sales cycles. Go for the lead quality, speed and measurement content, and know that most of the room sells to consumers.

What LeadsCon 2026 Covered

The 2026 agenda clustered around five themes: compliance, consent, AI in lead handling, calling, and measurement. Session titles from the 2026 agenda show where the industry's attention sat: The 2026 event page named speakers from companies including LendingTree, Google, TikTok, Allstate and Farmers Insurance. Day one (Wednesday) ran workshops, Power Hour sessions and lunch-and-learns. Day two ran the opening keynote, the main breakout block, peer meetups and the expo hall. Day three was a morning of breakouts, and the expo closed at 1:00pm.

LeadsCon Las Vegas 2027: Dates, Passes and Hotel

LeadsCon 2027 runs Monday, April 5 to Wednesday, April 7, 2027, at the MGM Grand. Per the 2027 event page, the days break down like this:

- Monday, April 5: workshops and the Scale to Sale kickoff in the morning, a networking lunch, the first-day keynote mid-afternoon, then a pool party. - Tuesday, April 6: breakfast and the opening keynote, the expo hall from 10:00am, lunch, a networking break, a happy hour, and the Powerhouse Awards Gala in the evening. - Wednesday, April 7: expo hall and brunch, morning sessions, and the close of the event at 2:00pm.

Two rules to know. Without cancellation insurance, LeadsCon registrations are final and non-refundable. And corporate lead buyers can email info@leadscon.com to check whether they qualify for a special rate. Scale to Sale is the add-on day for people growing or selling a lead gen business, with office hours and a panel of acquirers and investors.

LeadsCon Connect and the Lead-to-Customer Conference

If you searched for LeadsCon Connect, the 2026 fall event you are looking for is the Lead-to-Customer Conference. LeadsCon Connect was the organizer's smaller fall event in earlier years. In October 2026, leadscon.com lists no Connect edition, and its old Connect event links open the Lead-to-Customer Conference page.

The Lead-to-Customer Conference ran October 12 to 13, 2026, at Category 10 in Nashville. Its page is blunt about the difference: "This is not LeadsCon. LeadsCon is top-of-funnel acquisition." It covers what happens after a lead comes in, for senior performance and growth marketers, RevOps, sales ops and demand gen leaders. For a B2B revenue team, that brief sits closer to forecasting than the spring show does. Watch leadscon.com for a 2027 date.

How to Plan for LeadsCon

Decide what question you are taking to Las Vegas before you book. A three-day show with a sold-out expo hall rewards a plan and punishes wandering. A simple order of work:

1. Register early. The $999 tier is the cheapest, and prices step up through the winter. Add cancellation insurance if your plans might change, because registrations are otherwise non-refundable. 2. Book the MGM Grand block by March 3, 2027. The group rate sits on the event page with a phone line for the "LeadsCon 2027" block. 3. Set meetings before you land. Use the MeetingsHub and the event app to book buyer and vendor meetings for Tuesday and Wednesday, when the expo hall is open. 4. Pick sessions by theme, not by title. In 2026, the compliance, consent and attribution sessions carried the most decision-useful content for marketing ops. 5. Agree on how you will score leads from the show before you scan a single badge. More on that below.

What Revenue and Marketing Ops Teams Should Look For

Judge every lead source on whether it turns into pipeline that closes, not on lead volume. That is ORM's lens on LeadsCon. Pete Furseth, ORM's COO, sees teams with plenty of pipeline on paper miss because that pipeline sits stale, rests on a few large deals, or closes for less than the CRM shows. A lead program that fills the top of the funnel with weak deals makes coverage look healthy and the forecast worse. Our page on pipeline quality lists the signals to check.

Three things to bring home from the sessions and the expo:

- Conversion by source, including events. Event leads convert poorly unless you work them well. Digital Bloom's 2025 benchmarks put MQL to SQL conversion at 31.3% for website leads and 4.2% for event leads (Digital Bloom). Track your own MQL to SQL conversion rate by source, and see lead volume vs lead quality for how to weigh the two. - Speed to first contact. The AI calling and contact center sessions all come back to response time. HBR's 2011 study of 2,241 US companies found firms that contacted a lead within an hour were nearly 7 times as likely to qualify it as firms that waited an hour longer (HBR, 2011). Measure your own lead response time before you buy a tool to fix it. - Attribution that tells you where the next dollar goes. Pete's view: attribution explains what created pipeline, but it is backward looking. The harder question is what happens to pipeline and revenue if you move budget from one channel to another. That takes forecasting and marketing mix modeling, on top of event attribution.

On the expo floor, ask each vendor Pete's first question: "How will this work for my business?" A good answer covers your stages, your definition of a qualified lead, and who owns the number. If the answer is that setup takes 15 minutes, keep walking. Then ask whether every figure the product shows can be traced back to your raw data.

ORM's Take on LeadsCon

LeadsCon is a top-of-funnel show, and the top of the funnel is where forecast error starts. If the leads coming in are weak, the pipeline built from them is weak, and no model fixes that later. The teams that get the most out of LeadsCon come back with conversion rates by source and segment, not a bigger lead count. To put lead programs next to the pipeline they create, see pipeline quantity vs pipeline quality and our marketing attribution guide. For other conferences on the revenue calendar, browse the events directory.