What Is the AA-ISP Leadership Summit?
The AA-ISP (American Association of Inside Sales Professionals) Leadership Summit is the definitive event for inside sales and sales development leaders. The 2026 event in Chicago brings together SDR managers, inside sales directors, and revenue leaders for sessions on building and optimizing sales development teams.
The AA-ISP has been the professional home for inside sales leaders for over a decade. Their Leadership Summit delivers the most specialized inside sales content available at any conference.
Key Tracks and Themes for Revenue Teams
The Summit focuses exclusively on inside sales and sales development:
- SDR team design including hiring profiles, ramp programs, and career paths - Pipeline generation metrics and benchmarks for SDR-sourced pipeline - Coaching and development frameworks for improving SDR conversion rates - Inside sales technology evaluation and optimization - Outbound prospecting methodology and multi-channel engagement strategies
Sessions include specific benchmark data from the AA-ISP's membership base, which represents thousands of inside sales organizations.
Who Should Attend
Inside sales directors and SDR managers are the primary audience. Every session is designed for the challenges specific to managing sales development teams.
VP Sales Development professionals find strategic content on scaling the SDR function and measuring its contribution to revenue.
CROs and VPs of Sales who oversee SDR teams benefit from the benchmarking data. Understanding how your SDR metrics compare to industry standards informs capacity planning and forecast assumptions.
RevOps leaders managing the SDR tech stack and process find relevant content on tool optimization and workflow design.
ORM's Take on the AA-ISP Leadership Summit
The SDR function is the bridge between marketing pipeline and sales pipeline. The conversion rate from marketing lead to qualified opportunity through the SDR team is one of the most important inputs to the revenue forecast model.
AA-ISP's benchmarking data is invaluable for building accurate forecasts. When you know the average SDR connects-to-meeting rate, meeting-to-opportunity rate, and opportunity-to-close rate by segment, you can model pipeline generation with much higher precision.
The best sessions at the AA-ISP Summit share these conversion rates by company size, industry, and sales motion. That data translates directly into more accurate forecast model assumptions.
Key Sessions and Topics to Watch
Prioritize:
- SDR conversion rate benchmarks by segment and company size - Pipeline generation modeling for SDR teams - SDR ramp time data and capacity planning - Multi-channel outbound prospecting effectiveness - Inside sales technology ROI measurement
The AA-ISP community is tight-knit. The networking connects you with peers managing similar-sized SDR teams at similar-stage companies.
Practical Details
- Date: April 22-23, 2026 - Location: Chicago, IL - Expected attendance: 600-1,000 - Pricing: AA-ISP member pricing typically starts at $995. Non-member passes available at higher rates. - Website: aa-isp.org/leadership-summit
Chicago is centrally located for inside sales leaders across the US. The venue offers easy airport access and walkable hotel options.
Frequently Asked Questions
What is the AA-ISP Leadership Summit?
The AA-ISP Leadership Summit is the flagship event for inside sales and sales development leaders, covering SDR team management, pipeline generation, coaching methodology, and inside sales technology.
Who should attend the AA-ISP Leadership Summit?
Inside sales directors, SDR managers, VP Sales Development, and revenue leaders overseeing BDR/SDR teams. The content is specific to the inside sales function.
Build your forecast before the event
ORM builds custom revenue forecast models that give your team accurate, prescriptive insights. See how it works before you head to AA-ISP Leadership Summit 2026.
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