What this tells you
The growth rate is the percentage change between a starting value and an ending value. The formula is simple:
Growth Rate = (Ending Value - Starting Value) / Starting Value x 100
This calculator also returns CAGR, the compound annual growth rate, which smooths that change across the number of periods you enter. When you use 1 period, growth rate and CAGR are identical. The difference only appears once you spread the change across two or more years.
Why CAGR matters more than you think
A raw growth rate of 200% over three years sounds impressive. Stated as CAGR, that is roughly 44% per year, still strong, but a very different story for planning. CAGR is the number that lets you compare a deal that doubled in 18 months against one that tripled in four years on the same scale.
For revenue leaders, this matters most when you set targets. A board that hears "we grew 50% last year" will assume that pace continues. But if last year's growth came from a one-time expansion or a pricing change, the underlying CAGR tells you what the business actually compounds at. That is the number to forecast from.
ORM's take: a growth rate is a result, not a plan
This calculator measures what already happened. It cannot tell you which segments drove the growth, whether it is repeatable, or what next year looks like if the inputs shift.
That is what ORM's custom models do. We decompose growth by segment, product line, and cohort, then forecast forward with prescriptive recommendations on where to invest to sustain the rate. Our models run at 95%+ accuracy. The growth rate is the scoreboard. The forecast is where the decisions get made.
Get the full forecast
This tool measures your growth rate. ORM tells you what drives it and where it goes next.
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