ORM Technologies Successfully Completes SOC 2 Type 2 Audit Examination
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15 November 2023 ORM Successfully Completes SOC 2 Audit and Demonstrates Commitment to Customer Data Security and Confidentiality. Dallas, Texas. ORM Technologies, a leader in B2B Predictive Revenue…

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Capitalizing on Marketing Analytics in B2B Marketing
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A deep delve into bolstering ROI with marketing analytics in B2B campaigns In the fast-paced world of B2B marketing, creating a unique advantage can seem like a daunting…

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ORM Advisory Board
ORM Technologies Appoints an Executive Advisory Board
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22 April 2022 ORM Appoints Five to its Newly Formed Executive Board Advisors to Stimulate Product Innovation, Go-to-Market Strategy, and Revenue Growth. Dallas, Texas. ORM Technologies, a leader…

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ORM Technologies Launches New Website
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7 April 2022 With a simplified and refreshed look, ORM Technologies makes it easy for sales and marketing leaders to gain insights from their data. Dallas, Texas. ORM…

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Sales Forecasting & Predictive Analytics
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This blog post will share five attributes you can use to help predict which deals will win and which will lose.

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How Effective are my Marketing Campaigns?
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How do we define effective? As marketers, we need to have the answers to many questions. A big question that we often answer is, how effective are my…

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five common utm code mistakes
Five Common UTM Tracking Parameter Mistakes
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So, you just discovered UTM tracking parameters and want to use them immediately. Wait a minute though. First, check out our previous post on the Best Practices for…

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best practices for utm codes
Best Practices for UTM Parameters
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How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones are doing the driving? Marketers understand the objective…

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quarterly business review
6 Metrics to Review in Your QBR
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We’re approaching the end of the year and of the fourth quarter. Start preparing for your quarterly business review now and lookout for a few things. Expectations and…

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seven signs optimization on a sign
Seven Signs You Need Optimization
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Optimization sounds intimidating. It sounds fancy. It sounds expensive. In reality, optimization simply enhances business practices’ abilities to grow and increase revenue potential more efficiently and effectively. Optimization…

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marketing analytics
The Ultimate Cheat Sheet on Marketing Analytics
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The problem with marketing is perception. People perceive it as a field that relies only on creativity, gut-feeling, and intuition. However, marketing analytics provide us with perfectly reasoned…

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sales analytics
10 Quick Tips for Sales Analytics
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We all know that having sales analytics is important, but are you sure they’re applied properly? We’ve compiled a list of quick tips that will help you understand…

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data-driven marketer
3 Ways to be a Data-Driven Marketer
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Our world functions under constant information overload. As a marketer, you’ve never had more data at your fingertips. There’s no telling what’s left or right, and up or…

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Sales Budgets Simplified – Turnover and Ramp Time
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Don’t Be Surprised by Your Sales Budgets Some people like surprises, some people don’t. Sales budgets, on the other hand, never like them. Annual planning leaves you wide…

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marketing budget tv
Do You Want to Play a Game? Perfecting Your Marketing Budget
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The Game of the Marketing Budget Do you want to play a game? If you’ve ever seen any of the Saw movies, your answer should be a resounding…

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Annual Planning DOA
Annual Planning – Dead on Arrival
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The end of the year is here, so the time for annual planning has begun. Or has it? If you’ve waited this long to plan your year, then…

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CFO Marketing Metrics
6 Critical Marketing Metrics Every CFO Should Know
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Marketing Is an Investment As a CFO, you want to ensure that marketing investments lead to incremental revenue. That’s when your role to measure marketing comes in. However,…

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Marketing Program Multipliers with Advanced Analytics
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Combine the right marketing programs to boost your marketing returns. Association rules, an advanced analytics technique, will uncover these combinations.

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