Technology Archives - ORM Technologies

Five Common UTM Tracking Parameter Mistakes

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By: Pete Furseth

So, you just discovered UTM tracking parameters and want to use them immediately. Wait a minute though. First, check out our previous post on the Best Practices for…

Marketing Program Multipliers with Advanced Analytics

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By: Pete Furseth

Combine the right marketing programs to boost your marketing returns. Association rules, an advanced analytics technique, will uncover these combinations.

Martech ROI: Your Martech relationship is not based on LOVE

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By: ORM Technologies

When it comes to the marketing technology you use, you need to have standards and goals. It’s almost like you have a relationship with your Martech stack. You…

Your Martech Stack is Built Like a House

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By: ORM Technologies

Marketing operations have changed dramatically in the last several years. The Marketing Technology Stack (which has been appropriately shortened to “Martech stack”) now dominates time and investment for…