Marketing Is an Investment As a CFO, you want to ensure that marketing investments lead to incremental revenue. That’s when your role to measure marketing comes in. However, the challenge is to build a strong connection between marketing initiatives and the revenue these initiatives promise to generate. In this scenario, …
Combine the right marketing programs to boost your marketing returns. Association rules, an advanced analytics technique, will uncover these combinations.
Data analytics is a strategic priority for the C-suite. Learn what it takes to be best-in-class by leveraging the power of your sales and marketing data.
If you’re asking yourself, “How accurate are my forecasts?” then you are taking the first step toward a more accurate prediction.