Predictive Analytics Archives

6 Critical Marketing Metrics Every CFO Should Know

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By: Pete Furseth

Marketing Is an Investment As a CFO, you want to ensure that marketing investments lead to incremental revenue. That’s when your role to measure marketing comes in. However,…

Marketing Program Multipliers with Advanced Analytics

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By: Pete Furseth

Combine the right marketing programs to boost your marketing returns. Association rules, an advanced analytics technique, will uncover these combinations.

Sales & Marketing Data Analytics – Are You “Best-In-Class”?

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By: John Ryan

Data analytics is a strategic priority for the C-suite. Learn what it takes to be best-in-class by leveraging the power of your sales and marketing data.

How Accurate is Your Sales Forecast?

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By: Pete Furseth

If you’re asking yourself, “How accurate are my forecasts?” then you are taking the first step toward a more accurate prediction.