What Are Optimized Analytics?

Pete Furseth Sales

There is a lot of buzz around big data and data analytics. Typically these terms imply that someone, or some computer, is trying to detect patterns in, or creating information from, a company’s data. There are a lot of definitions floating around, but none that truly capture the integrated approach …

Optimization – Marketing Mix

Pete Furseth Marketing

If you have a marketing automation platform, or a disciplined way to track your marketing programs, then you have enough data to optimize your marketing program mix. The optimal marketing mix refers to how to best spread your marketing investment to increase conversion rates to qualified leads and won deals, which ultimately drive revenue.