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Behavior Scoring and Measuring Leads
Social Lead Scoring – Get a Quick Win
560 339 Pete Furseth

This blog post highlights how to get a quick win by using social behavior as a part of lead scoring.

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5 Tips to Align Sales and Marketing
150 150 Pete Furseth

In high-growth companies your goal is to achieve sustainable revenue growth. To do this you need to attract new customer and grow the relationship with your existing customers. Everything that the sales and marketing teams do must align to achieve this goal.

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Optimization – Marketing Mix
1024 709 Pete Furseth

If you have a marketing automation platform, or a disciplined way to track your marketing programs, then you have enough data to optimize your marketing program mix. The optimal marketing mix refers to how to best spread your marketing investment to increase conversion rates to qualified leads and won deals, which ultimately drive revenue.

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