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Capitalizing on Marketing Analytics in B2B Marketing
1024 683 Pete Furseth

A deep delve into bolstering ROI with marketing analytics in B2B campaigns In the fast-paced world of B2B marketing, creating a unique advantage can seem like a daunting…

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How Effective are my Marketing Campaigns?
886 633 ORM Technologies

How do we define effective? As marketers, we need to have the answers to many questions. A big question that we often answer is, how effective are my…

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five common utm code mistakes
Five Common UTM Tracking Parameter Mistakes
560 315 Pete Furseth

So, you just discovered UTM tracking parameters and want to use them immediately. Wait a minute though. First, check out our previous post on the Best Practices for…

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best practices for utm codes
Best Practices for UTM Parameters
560 315 Pete Furseth

How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones are doing the driving? Marketers understand the objective…

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seven signs optimization on a sign
Seven Signs You Need Optimization
560 315 Pete Furseth

Optimization sounds intimidating. It sounds fancy. It sounds expensive. In reality, optimization simply enhances business practices’ abilities to grow and increase revenue potential more efficiently and effectively. Optimization…

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marketing analytics
The Ultimate Cheat Sheet on Marketing Analytics
560 315 Pete Furseth

The problem with marketing is perception. People perceive it as a field that relies only on creativity, gut-feeling, and intuition. However, marketing analytics provide us with perfectly reasoned…

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data-driven marketer
3 Ways to be a Data-Driven Marketer
560 315 Pete Furseth

Our world functions under constant information overload. As a marketer, you’ve never had more data at your fingertips. There’s no telling what’s left or right, and up or…

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marketing budget tv
Do You Want to Play a Game? Perfecting Your Marketing Budget
854 569 Pete Furseth

The Game of the Marketing Budget Do you want to play a game? If you’ve ever seen any of the Saw movies, your answer should be a resounding…

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Annual Planning DOA
Annual Planning – Dead on Arrival
893 502 Pete Furseth

The end of the year is here, so the time for annual planning has begun. Or has it? If you’ve waited this long to plan your year, then…

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CFO Marketing Metrics
6 Critical Marketing Metrics Every CFO Should Know
640 267 Pete Furseth

Marketing Is an Investment As a CFO, you want to ensure that marketing investments lead to incremental revenue. That’s when your role to measure marketing comes in. However,…

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Marketing Program Multipliers with Advanced Analytics
466 258 Pete Furseth

Combine the right marketing programs to boost your marketing returns. Association rules, an advanced analytics technique, will uncover these combinations.

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Are Anti-malware Scanners Causing Spikes in Your MQLs?
1024 768 ORM Technologies

Have you noticed a spike in your MQLs recently? We certainly did. Examination of millions of lead activities led to one explanation: anti-malware scanners.

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Martech ROI: Your Martech relationship is not based on LOVE
768 265 ORM Technologies

When it comes to the marketing technology you use, you need to have standards and goals. It’s almost like you have a relationship with your Martech stack. You…

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Martech Stack
Your Martech Stack is Built Like a House
800 532 ORM Technologies

Marketing operations have changed dramatically in the last several years. The Marketing Technology Stack (which has been appropriately shortened to “Martech stack”) now dominates time and investment for…

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What is Revenue Attribution?
1024 683 Pete Furseth

Revenue Attribution – The most important thing you can do to justify your marketing budget is connect your programs to the sale opportunities they help win.

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How to Best Measure Marketing Conversion Rates
1024 576 Pete Furseth

As marketers, we measure conversion rates. Some argue that it is the most important metric that we track. We measure marketing conversion rates by channel, by segment, and through…

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Does Predictive Lead Scoring Work?
Pete Furseth

We score leads for one reason: to identify those that are most likely to buy from us. Find out if predictive lead scoring will work for you.

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