ORM Technologies
How do we define effective? As marketers, we need to have the answers to many questions. A big question that we often answer is, how effective are my…
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So, you just discovered UTM tracking parameters and want to use them immediately. Wait a minute though. First, check out our previous post on the Best Practices for…
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How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones are doing the driving? Marketers understand the objective…
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Optimization sounds intimidating. It sounds fancy. It sounds expensive. In reality, optimization simply enhances business practices’ abilities to grow and increase revenue potential more efficiently and effectively. Optimization…
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The problem with marketing is perception. People perceive it as a field that relies only on creativity, gut-feeling, and intuition. However, marketing analytics provide us with perfectly reasoned…
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Our world functions under constant information overload. As a marketer, you’ve never had more data at your fingertips. There’s no telling what’s left or right, and up or…
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The Game of the Marketing Budget Do you want to play a game? If you’ve ever seen any of the Saw movies, your answer should be a resounding…
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The end of the year is here, so the time for annual planning has begun. Or has it? If you’ve waited this long to plan your year, then…
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Marketing Is an Investment As a CFO, you want to ensure that marketing investments lead to incremental revenue. That’s when your role to measure marketing comes in. However,…
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Combine the right marketing programs to boost your marketing returns. Association rules, an advanced analytics technique, will uncover these combinations.
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Have you noticed a spike in your MQLs recently? We certainly did. Examination of millions of lead activities led to one explanation: anti-malware scanners.
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As promised in our last blog post, we will walk you through how to get your ROI the ORM Technologies way. We call it Optimized ROI. This post…
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When it comes to the marketing technology you use, you need to have standards and goals. It’s almost like you have a relationship with your Martech stack. You…
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Marketing operations have changed dramatically in the last several years. The Marketing Technology Stack (which has been appropriately shortened to “Martech stack”) now dominates time and investment for…
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Revenue Attribution – The most important thing you can do to justify your marketing budget is connect your programs to the sale opportunities they help win.
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As marketers, we measure conversion rates. Some argue that it is the most important metric that we track. We measure marketing conversion rates by channel, by segment, and through…
read moreWe score leads for one reason: to identify those that are most likely to buy from us. Find out if predictive lead scoring will work for you.
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In this blog post we share email performance benchmarks based on industry averages.
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