Posts Tagged :


How Effective are my Marketing Campaigns?
886 633 ORM Technologies

How do we define effective? As marketers, we need to have the answers to many questions. A big question that we often answer is, how effective are my…

read more
five common utm code mistakes
Five Common UTM Tracking Parameter Mistakes
560 315 Pete Furseth

So, you just discovered UTM tracking parameters and want to use them immediately. Wait a minute though. First, check out our previous post on the Best Practices for…

read more
best practices for utm codes
Best Practices for UTM Parameters
560 315 Pete Furseth

How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones are doing the driving? Marketers understand the objective…

read more
sales analytics
10 Quick Tips for Sales Analytics
560 315 Pete Furseth

We all know that having sales analytics is important, but are you sure they’re applied properly? We’ve compiled a list of quick tips that will help you understand…

read more
data-driven marketer
3 Ways to be a Data-Driven Marketer
560 315 Pete Furseth

Our world functions under constant information overload. As a marketer, you’ve never had more data at your fingertips. There’s no telling what’s left or right, and up or…

read more
CFO Marketing Metrics
6 Critical Marketing Metrics Every CFO Should Know
640 267 Pete Furseth

Marketing Is an Investment As a CFO, you want to ensure that marketing investments lead to incremental revenue. That’s when your role to measure marketing comes in. However,…

read more
Marketing Program Multipliers with Advanced Analytics
466 258 Pete Furseth

Combine the right marketing programs to boost your marketing returns. Association rules, an advanced analytics technique, will uncover these combinations.

read more
Sales Operations Metrics
22 Must-Have Sales Operations Metrics
1024 635 Pete Furseth

Role of Sales Operations Every sales operations professional knows that data matters. The problem is, you’re not sure which data matter or who they matter to. We share…

read more
Sales and Marketing Data Analytics
Sales & Marketing Data Analytics – Are You “Best-In-Class”?
786 514 John Ryan

Data analytics is a strategic priority for the C-suite. Learn what it takes to be best-in-class by leveraging the power of your sales and marketing data.

read more