data Archives - ORM Technologies

How Effective are my Marketing Campaigns?

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By: ORM Technologies

How do we define effective? As marketers, we need to have the answers to many questions. A big question that we often answer is, how effective are my…

Five Common UTM Tracking Parameter Mistakes

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By: Pete Furseth

So, you just discovered UTM tracking parameters and want to use them immediately. Wait a minute though. First, check out our previous post on the Best Practices for…

Best Practices for UTM Parameters

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By: Pete Furseth

How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones are doing the driving? Marketers understand the objective…

10 Quick Tips for Sales Analytics

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By: Pete Furseth

We all know that having sales analytics is important, but are you sure they’re applied properly? We’ve compiled a list of quick tips that will help you understand…

3 Ways to be a Data-Driven Marketer

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By: Pete Furseth

Our world functions under constant information overload. As a marketer, you’ve never had more data at your fingertips. There’s no telling what’s left or right, and up or…

6 Critical Marketing Metrics Every CFO Should Know

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By: Pete Furseth

Marketing Is an Investment As a CFO, you want to ensure that marketing investments lead to incremental revenue. That’s when your role to measure marketing comes in. However,…

Marketing Program Multipliers with Advanced Analytics

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By: Pete Furseth

Combine the right marketing programs to boost your marketing returns. Association rules, an advanced analytics technique, will uncover these combinations.

22 Must-Have Sales Operations Metrics

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By: Pete Furseth

Role of Sales Operations Every sales operations professional knows that data matters. The problem is, you’re not sure which data matter or who they matter to. We share…

Sales & Marketing Data Analytics – Are You “Best-In-Class”?

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By: John Ryan

Data analytics is a strategic priority for the C-suite. Learn what it takes to be best-in-class by leveraging the power of your sales and marketing data.