Posts Tagged :

CMO

How Effective are my Marketing Campaigns?
886 633 ORM Technologies

How do we define effective? As marketers, we need to have the answers to many questions. A big question that we often answer is, how effective are my…

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five common utm code mistakes
Five Common UTM Tracking Parameter Mistakes
560 315 Pete Furseth

So, you just discovered UTM tracking parameters and want to use them immediately. Wait a minute though. First, check out our previous post on the Best Practices for…

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best practices for utm codes
Best Practices for UTM Parameters
560 315 Pete Furseth

How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones are doing the driving? Marketers understand the objective…

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seven signs optimization on a sign
Seven Signs You Need Optimization
560 315 Pete Furseth

Optimization sounds intimidating. It sounds fancy. It sounds expensive. In reality, optimization simply enhances business practices’ abilities to grow and increase revenue potential more efficiently and effectively. Optimization…

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marketing analytics
The Ultimate Cheat Sheet on Marketing Analytics
560 315 Pete Furseth

The problem with marketing is perception. People perceive it as a field that relies only on creativity, gut-feeling, and intuition. However, marketing analytics provide us with perfectly reasoned…

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marketing budget tv
Do You Want to Play a Game? Perfecting Your Marketing Budget
854 569 Pete Furseth

The Game of the Marketing Budget Do you want to play a game? If you’ve ever seen any of the Saw movies, your answer should be a resounding…

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