ORM Technologies
How do we define effective? As marketers, we need to have the answers to many questions. A big question that we often answer is, how effective are my…
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So, you just discovered UTM tracking parameters and want to use them immediately. Wait a minute though. First, check out our previous post on the Best Practices for…
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How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones are doing the driving? Marketers understand the objective…
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Optimization sounds intimidating. It sounds fancy. It sounds expensive. In reality, optimization simply enhances business practices’ abilities to grow and increase revenue potential more efficiently and effectively. Optimization…
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The problem with marketing is perception. People perceive it as a field that relies only on creativity, gut-feeling, and intuition. However, marketing analytics provide us with perfectly reasoned…
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The Game of the Marketing Budget Do you want to play a game? If you’ve ever seen any of the Saw movies, your answer should be a resounding…
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