Posts Tagged :

CFO

five common utm code mistakes
Five Common UTM Tracking Parameter Mistakes
560 315 Pete Furseth

So, you just discovered UTM tracking parameters and want to use them immediately. Wait a minute though. First, check out our previous post on the Best Practices for…

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best practices for utm codes
Best Practices for UTM Parameters
560 315 Pete Furseth

How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones are doing the driving? Marketers understand the objective…

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quarterly business review
6 Metrics to Review in Your QBR
560 315 Pete Furseth

We’re approaching the end of the year and of the fourth quarter. Start preparing for your quarterly business review now and lookout for a few things. Expectations and…

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seven signs optimization on a sign
Seven Signs You Need Optimization
560 315 Pete Furseth

Optimization sounds intimidating. It sounds fancy. It sounds expensive. In reality, optimization simply enhances business practices’ abilities to grow and increase revenue potential more efficiently and effectively. Optimization…

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sales analytics
10 Quick Tips for Sales Analytics
560 315 Pete Furseth

We all know that having sales analytics is important, but are you sure they’re applied properly? We’ve compiled a list of quick tips that will help you understand…

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Sales Budgets Simplified – Turnover and Ramp Time
454 299 Pete Furseth

Don’t Be Surprised by Your Sales Budgets Some people like surprises, some people don’t. Sales budgets, on the other hand, never like them. Annual planning leaves you wide…

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Annual Planning DOA
Annual Planning – Dead on Arrival
893 502 Pete Furseth

The end of the year is here, so the time for annual planning has begun. Or has it? If you’ve waited this long to plan your year, then…

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CFO Marketing Metrics
6 Critical Marketing Metrics Every CFO Should Know
640 267 Pete Furseth

Marketing Is an Investment As a CFO, you want to ensure that marketing investments lead to incremental revenue. That’s when your role to measure marketing comes in. However,…

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Ensemble_Forecast
12 Critical Sales Metrics for CFOs
1024 678 Pete Furseth

To increase your confidence and mitigate risk from your sales forecast, you need an automated way to track these 12 key metrics.

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