ORM Technologies
So, you just discovered UTM tracking parameters and want to use them immediately. Wait a minute though. First, check out our previous post on the Best Practices for…
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How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones are doing the driving? Marketers understand the objective…
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We’re approaching the end of the year and of the fourth quarter. Start preparing for your quarterly business review now and lookout for a few things. Expectations and…
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Optimization sounds intimidating. It sounds fancy. It sounds expensive. In reality, optimization simply enhances business practices’ abilities to grow and increase revenue potential more efficiently and effectively. Optimization…
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We all know that having sales analytics is important, but are you sure they’re applied properly? We’ve compiled a list of quick tips that will help you understand…
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Don’t Be Surprised by Your Sales Budgets Some people like surprises, some people don’t. Sales budgets, on the other hand, never like them. Annual planning leaves you wide…
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The end of the year is here, so the time for annual planning has begun. Or has it? If you’ve waited this long to plan your year, then…
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Marketing Is an Investment As a CFO, you want to ensure that marketing investments lead to incremental revenue. That’s when your role to measure marketing comes in. However,…
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To increase your confidence and mitigate risk from your sales forecast, you need an automated way to track these 12 key metrics.
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