ORM Technologies
This blog post will share five attributes you can use to help predict which deals will win and which will lose.
read more
How do we define effective? As marketers, we need to have the answers to many questions. A big question that we often answer is, how effective are my…
read more
So, you just discovered UTM tracking parameters and want to use them immediately. Wait a minute though. First, check out our previous post on the Best Practices for…
read more
How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones are doing the driving? Marketers understand the objective…
read more
Optimization sounds intimidating. It sounds fancy. It sounds expensive. In reality, optimization simply enhances business practices’ abilities to grow and increase revenue potential more efficiently and effectively. Optimization…
read more
The problem with marketing is perception. People perceive it as a field that relies only on creativity, gut-feeling, and intuition. However, marketing analytics provide us with perfectly reasoned…
read more
We all know that having sales analytics is important, but are you sure they’re applied properly? We’ve compiled a list of quick tips that will help you understand…
read more
Marketing Is an Investment As a CFO, you want to ensure that marketing investments lead to incremental revenue. That’s when your role to measure marketing comes in. However,…
read more
Combine the right marketing programs to boost your marketing returns. Association rules, an advanced analytics technique, will uncover these combinations.
read more
Role of Sales Operations Every sales operations professional knows that data matters. The problem is, you’re not sure which data matter or who they matter to. We share…
read more
Have you noticed a spike in your MQLs recently? We certainly did. Examination of millions of lead activities led to one explanation: anti-malware scanners.
read more
Data analytics is a strategic priority for the C-suite. Learn what it takes to be best-in-class by leveraging the power of your sales and marketing data.
read more
As marketers, we measure conversion rates. Some argue that it is the most important metric that we track. We measure marketing conversion rates by channel, by segment, and through…
read more
There is a lot of buzz around big data and data analytics. Typically these terms imply that someone, or some computer, is trying to detect patterns in, or…
read more
The Quarter Ended – How was your forecast? During the first week of every quarter, sales leaders huddle together to make a sales forecast for the next three…
read more
To increase your confidence and mitigate risk from your sales forecast, you need an automated way to track these 12 key metrics.
read more