ORM Technologies
Have you noticed a spike in your MQLs recently? We certainly did. Examination of millions of lead activities led to one explanation: anti-malware scanners.
read more
Data analytics is a strategic priority for the C-suite. Learn what it takes to be best-in-class by leveraging the power of your sales and marketing data.
read more
As promised in our last blog post, we will walk you through how to get your ROI the ORM Technologies way. We call it Optimized ROI. This post…
read more
When it comes to the marketing technology you use, you need to have standards and goals. It’s almost like you have a relationship with your Martech stack. You…
read more
Marketing operations have changed dramatically in the last several years. The Marketing Technology Stack (which has been appropriately shortened to “Martech stack”) now dominates time and investment for…
read more
If you’re asking yourself, “How accurate are my forecasts?” then you are taking the first step toward a more accurate prediction.
read more
Revenue Attribution – The most important thing you can do to justify your marketing budget is connect your programs to the sale opportunities they help win.
read more
Improve forecasting accuracy by combining multiple techniques in an ensemble forecast.
read more
As marketers, we measure conversion rates. Some argue that it is the most important metric that we track. We measure marketing conversion rates by channel, by segment, and through…
read more
There is a lot of buzz around big data and data analytics. Typically these terms imply that someone, or some computer, is trying to detect patterns in, or…
read more
The Quarter Ended – How was your forecast? During the first week of every quarter, sales leaders huddle together to make a sales forecast for the next three…
read more
To increase your confidence and mitigate risk from your sales forecast, you need an automated way to track these 12 key metrics.
read moreWe score leads for one reason: to identify those that are most likely to buy from us. Find out if predictive lead scoring will work for you.
read more
In this blog post we share email performance benchmarks based on industry averages.
read more
We will walk through how to identify a stagnant opportunity, explain why they are harmful, and provide tips on how to survive them.
read more
This blog post highlights how to get a quick win by using social behavior as a part of lead scoring.
read moreThis blog post recommends six sales ranking metrics and how to best manage them.
read moreThis blog post focuses on how you can use an account-based marketing strategy as part of your current lead scoring process.
read more