Account score: Account-based Lead Scoring

Quick and Easy Guide to Managing Your Leads

Pete Furseth Marketing

Do you know what your marketing funnel looks like? People are hitting your website, attending webinars, downloading gated content, and others are being emailed without response. Each of these people might be potential buyers. How do you manage which leads are sales ready and which should remain in the marketing funnel?

How to Clean Up Your Marketing Data in 5 Easy Steps

Pete Furseth Marketing

DATA, DATA, DATA! Everyone keeps talking about data. As a purveyor of data analytics, we can’t help but talk about data. We love clean data! As a marketer, you should love clean data, too. Clean data is the key to delivering the right message, to the right people, at the right time.

5 Tips to Align Sales and Marketing

Pete Furseth Marketing, Sales

In high-growth companies your goal is to achieve sustainable revenue growth. To do this you need to attract new customer and grow the relationship with your existing customers. Everything that the sales and marketing teams do must align to achieve this goal.

Score-Based Approach to Marketing Attribution

Pete Furseth Marketing

In high-growth companies your goal is to achieve sustainable revenue growth. To do this you need to attract new customer and grow the relationship with your existing customers. Everything that the sales and marketing teams do must align to achieve this goal.

Optimization – Marketing Mix

Pete Furseth Marketing

If you have a marketing automation platform, or a disciplined way to track your marketing programs, then you have enough data to optimize your marketing program mix. The optimal marketing mix refers to how to best spread your marketing investment to increase conversion rates to qualified leads and won deals, which ultimately drive revenue.