ORM Technologies
In this blog post we share email performance benchmarks based on industry averages.
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This blog post highlights how to get a quick win by using social behavior as a part of lead scoring.
read moreThis blog post focuses on how you can use an account-based marketing strategy as part of your current lead scoring process.
read moreLead scoring helps you quickly identify those leads that are sales ready and those that need more nurturing.
read moreDo you have a good way to prioritize your leads based on your buyer personas? This blog post focuses on a methodology you can use for demographic lead scoring.
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Do you know what your marketing funnel looks like? People are hitting your website, attending webinars, downloading gated content, and others are being emailed without response. Each of these people might be potential buyers. How do you manage which leads are sales ready and which should remain in the marketing funnel?
read moreAt its core, figuring out marketing ROI seems pretty basic. When you get into the details, however, it quickly becomes complex. This blog post will identify these complexities and provide insight on how to handle them.
read moreDATA, DATA, DATA! Everyone keeps talking about data. As a purveyor of data analytics, we can’t help but talk about data. We love clean data! As a marketer, you should love clean data, too. Clean data is the key to delivering the right message, to the right people, at the right time.
read moreIn high-growth companies your goal is to achieve sustainable revenue growth. To do this you need to attract new customer and grow the relationship with your existing customers. Everything that the sales and marketing teams do must align to achieve this goal.
read moreIn high-growth companies your goal is to achieve sustainable revenue growth. To do this you need to attract new customer and grow the relationship with your existing customers. Everything that the sales and marketing teams do must align to achieve this goal.
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If you have a marketing automation platform, or a disciplined way to track your marketing programs, then you have enough data to optimize your marketing program mix. The optimal marketing mix refers to how to best spread your marketing investment to increase conversion rates to qualified leads and won deals, which ultimately drive revenue.
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