Marketing

Sending Email Messages
Email Performance Benchmarks
586 314 Pete Furseth

In this blog post we share email performance benchmarks based on industry averages.

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Behavior Scoring and Measuring Leads
Social Lead Scoring – Get a Quick Win
560 339 Pete Furseth

This blog post highlights how to get a quick win by using social behavior as a part of lead scoring.

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Quick and Easy Guide to Account-Based Lead Scoring
150 150 Pete Furseth

This blog post focuses on how you can use an account-based marketing strategy as part of your current lead scoring process.

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Quick and Easy Guide to Behavior Scoring
150 150 Pete Furseth

Lead scoring helps you quickly identify those leads that are sales ready and those that need more nurturing.

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Quick and Easy Guide to Demographic Scoring
Pete Furseth

Do you have a good way to prioritize your leads based on your buyer personas? This blog post focuses on a methodology you can use for demographic lead scoring.

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Account score: Account-based Lead Scoring
Quick and Easy Guide to Managing Your Leads
586 243 Pete Furseth

Do you know what your marketing funnel looks like? People are hitting your website, attending webinars, downloading gated content, and others are being emailed without response. Each of these people might be potential buyers. How do you manage which leads are sales ready and which should remain in the marketing funnel?

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Marketing ROI – a top 5 marketing priority for 5 straight years!
150 150 Pete Furseth

At its core, figuring out marketing ROI seems pretty basic. When you get into the details, however, it quickly becomes complex. This blog post will identify these complexities and provide insight on how to handle them.

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How to Clean Up Your Marketing Data in 5 Easy Steps
150 150 Pete Furseth

DATA, DATA, DATA! Everyone keeps talking about data. As a purveyor of data analytics, we can’t help but talk about data. We love clean data! As a marketer, you should love clean data, too. Clean data is the key to delivering the right message, to the right people, at the right time.

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5 Tips to Align Sales and Marketing
150 150 Pete Furseth

In high-growth companies your goal is to achieve sustainable revenue growth. To do this you need to attract new customer and grow the relationship with your existing customers. Everything that the sales and marketing teams do must align to achieve this goal.

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Score-Based Approach to Marketing Attribution
150 150 Pete Furseth

In high-growth companies your goal is to achieve sustainable revenue growth. To do this you need to attract new customer and grow the relationship with your existing customers. Everything that the sales and marketing teams do must align to achieve this goal.

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Optimization – Marketing Mix
1024 709 Pete Furseth

If you have a marketing automation platform, or a disciplined way to track your marketing programs, then you have enough data to optimize your marketing program mix. The optimal marketing mix refers to how to best spread your marketing investment to increase conversion rates to qualified leads and won deals, which ultimately drive revenue.

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