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Pete Furseth

Everything You Need to Know About Inbound SDRs
849 565 Pete Furseth

Your inbound SDR team is a key asset to your business. These are the people responsible for taking your precious inbound leads and turning them into real-life sales opportunities. Take the time to build your process and get the technology in place to measure the effectiveness of your SDR team.

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Sales Forcast
How Accurate is Your Sales Forecast?
1024 683 Pete Furseth

If you’re asking yourself, “How accurate are my forecasts?” then you are taking the first step toward a more accurate prediction.

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revenue_attribution_model
What is Revenue Attribution?
1024 683 Pete Furseth

Revenue Attribution – The most important thing you can do to justify your marketing budget is connect your programs to the sale opportunities they help win.

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Ensemble_Forecast
How to Improve Your Sales Forecast
1024 678 Pete Furseth

Improve forecasting accuracy by combining multiple techniques in an ensemble forecast.

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How to Best Measure Marketing Conversion Rates
1024 576 Pete Furseth

As marketers, we measure conversion rates. Some argue that it is the most important metric that we track. We measure marketing conversion rates by channel, by segment, and through…

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What Are Optimized Analytics?
1024 682 Pete Furseth

There is a lot of buzz around big data and data analytics. Typically these terms imply that someone, or some computer, is trying to detect patterns in, or…

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Why You Missed Your Sales Forecast
440 293 Pete Furseth

The Quarter Ended – How was your forecast? During the first week of every quarter, sales leaders huddle together to make a sales forecast for the next three…

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Ensemble_Forecast
12 Critical Sales Metrics for CFOs
1024 678 Pete Furseth

To increase your confidence and mitigate risk from your sales forecast, you need an automated way to track these 12 key metrics.

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Does Predictive Lead Scoring Work?
Pete Furseth

We score leads for one reason: to identify those that are most likely to buy from us. Find out if predictive lead scoring will work for you.

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Sending Email Messages
Email Performance Benchmarks
586 314 Pete Furseth

In this blog post we share email performance benchmarks based on industry averages.

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Zombie Sales Opportunities
Zombie Sales Opps – Your Survival Guide
586 314 Pete Furseth

We will walk through how to identify a stagnant opportunity, explain why they are harmful, and provide tips on how to survive them.

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Behavior Scoring and Measuring Leads
Social Lead Scoring – Get a Quick Win
560 339 Pete Furseth

This blog post highlights how to get a quick win by using social behavior as a part of lead scoring.

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6 Sales Metrics to Rank Your Salespeople
150 150 Pete Furseth

This blog post recommends six sales ranking metrics and how to best manage them.

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Quick and Easy Guide to Account-Based Lead Scoring
150 150 Pete Furseth

This blog post focuses on how you can use an account-based marketing strategy as part of your current lead scoring process.

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Quick and Easy Guide to Behavior Scoring
150 150 Pete Furseth

Lead scoring helps you quickly identify those leads that are sales ready and those that need more nurturing.

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Quick and Easy Guide to Demographic Scoring
Pete Furseth

Do you have a good way to prioritize your leads based on your buyer personas? This blog post focuses on a methodology you can use for demographic lead scoring.

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Account score: Account-based Lead Scoring
Quick and Easy Guide to Managing Your Leads
586 243 Pete Furseth

Do you know what your marketing funnel looks like? People are hitting your website, attending webinars, downloading gated content, and others are being emailed without response. Each of these people might be potential buyers. How do you manage which leads are sales ready and which should remain in the marketing funnel?

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