ORM Technologies
If you’re asking yourself, “How accurate are my forecasts?” then you are taking the first step toward a more accurate prediction.
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Revenue Attribution – The most important thing you can do to justify your marketing budget is connect your programs to the sale opportunities they help win.
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Improve forecasting accuracy by combining multiple techniques in an ensemble forecast.
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As marketers, we measure conversion rates. Some argue that it is the most important metric that we track. We measure marketing conversion rates by channel, by segment, and through…
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There is a lot of buzz around big data and data analytics. Typically these terms imply that someone, or some computer, is trying to detect patterns in, or…
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The Quarter Ended – How was your forecast? During the first week of every quarter, sales leaders huddle together to make a sales forecast for the next three…
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To increase your confidence and mitigate risk from your sales forecast, you need an automated way to track these 12 key metrics.
read moreWe score leads for one reason: to identify those that are most likely to buy from us. Find out if predictive lead scoring will work for you.
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In this blog post we share email performance benchmarks based on industry averages.
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We will walk through how to identify a stagnant opportunity, explain why they are harmful, and provide tips on how to survive them.
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This blog post highlights how to get a quick win by using social behavior as a part of lead scoring.
read moreThis blog post recommends six sales ranking metrics and how to best manage them.
read moreThis blog post focuses on how you can use an account-based marketing strategy as part of your current lead scoring process.
read moreLead scoring helps you quickly identify those leads that are sales ready and those that need more nurturing.
read moreDo you have a good way to prioritize your leads based on your buyer personas? This blog post focuses on a methodology you can use for demographic lead scoring.
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Do you know what your marketing funnel looks like? People are hitting your website, attending webinars, downloading gated content, and others are being emailed without response. Each of these people might be potential buyers. How do you manage which leads are sales ready and which should remain in the marketing funnel?
read moreAt its core, figuring out marketing ROI seems pretty basic. When you get into the details, however, it quickly becomes complex. This blog post will identify these complexities and provide insight on how to handle them.
read moreDATA, DATA, DATA! Everyone keeps talking about data. As a purveyor of data analytics, we can’t help but talk about data. We love clean data! As a marketer, you should love clean data, too. Clean data is the key to delivering the right message, to the right people, at the right time.
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