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Pete Furseth

ORM Technologies Successfully Completes SOC 2 Type 2 Audit Examination
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15 November 2023 ORM Successfully Completes SOC 2 Audit and Demonstrates Commitment to Customer Data Security and Confidentiality. Dallas, Texas. ORM Technologies, a leader in B2B Predictive Revenue…

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marketing-analytics
Capitalizing on Marketing Analytics in B2B Marketing
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A deep delve into bolstering ROI with marketing analytics in B2B campaigns In the fast-paced world of B2B marketing, creating a unique advantage can seem like a daunting…

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ORM Advisory Board
ORM Technologies Appoints an Executive Advisory Board
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22 April 2022 ORM Appoints Five to its Newly Formed Executive Board Advisors to Stimulate Product Innovation, Go-to-Market Strategy, and Revenue Growth. Dallas, Texas. ORM Technologies, a leader…

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ORM Technologies Launches New Website
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7 April 2022 With a simplified and refreshed look, ORM Technologies makes it easy for sales and marketing leaders to gain insights from their data. Dallas, Texas. ORM…

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Sales Forecasting & Predictive Analytics
440 293 Pete Furseth

This blog post will share five attributes you can use to help predict which deals will win and which will lose.

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five common utm code mistakes
Five Common UTM Tracking Parameter Mistakes
560 315 Pete Furseth

So, you just discovered UTM tracking parameters and want to use them immediately. Wait a minute though. First, check out our previous post on the Best Practices for…

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best practices for utm codes
Best Practices for UTM Parameters
560 315 Pete Furseth

How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones are doing the driving? Marketers understand the objective…

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quarterly business review
6 Metrics to Review in Your QBR
560 315 Pete Furseth

We’re approaching the end of the year and of the fourth quarter. Start preparing for your quarterly business review now and lookout for a few things. Expectations and…

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seven signs optimization on a sign
Seven Signs You Need Optimization
560 315 Pete Furseth

Optimization sounds intimidating. It sounds fancy. It sounds expensive. In reality, optimization simply enhances business practices’ abilities to grow and increase revenue potential more efficiently and effectively. Optimization…

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marketing analytics
The Ultimate Cheat Sheet on Marketing Analytics
560 315 Pete Furseth

The problem with marketing is perception. People perceive it as a field that relies only on creativity, gut-feeling, and intuition. However, marketing analytics provide us with perfectly reasoned…

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sales analytics
10 Quick Tips for Sales Analytics
560 315 Pete Furseth

We all know that having sales analytics is important, but are you sure they’re applied properly? We’ve compiled a list of quick tips that will help you understand…

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data-driven marketer
3 Ways to be a Data-Driven Marketer
560 315 Pete Furseth

Our world functions under constant information overload. As a marketer, you’ve never had more data at your fingertips. There’s no telling what’s left or right, and up or…

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Sales Budgets Simplified – Turnover and Ramp Time
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Don’t Be Surprised by Your Sales Budgets Some people like surprises, some people don’t. Sales budgets, on the other hand, never like them. Annual planning leaves you wide…

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marketing budget tv
Do You Want to Play a Game? Perfecting Your Marketing Budget
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The Game of the Marketing Budget Do you want to play a game? If you’ve ever seen any of the Saw movies, your answer should be a resounding…

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Annual Planning DOA
Annual Planning – Dead on Arrival
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The end of the year is here, so the time for annual planning has begun. Or has it? If you’ve waited this long to plan your year, then…

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CFO Marketing Metrics
6 Critical Marketing Metrics Every CFO Should Know
640 267 Pete Furseth

Marketing Is an Investment As a CFO, you want to ensure that marketing investments lead to incremental revenue. That’s when your role to measure marketing comes in. However,…

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Marketing Program Multipliers with Advanced Analytics
466 258 Pete Furseth

Combine the right marketing programs to boost your marketing returns. Association rules, an advanced analytics technique, will uncover these combinations.

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Sales Operations Metrics
22 Must-Have Sales Operations Metrics
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Role of Sales Operations Every sales operations professional knows that data matters. The problem is, you’re not sure which data matter or who they matter to. We share…

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