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ORM Technologies

How Effective are my Marketing Campaigns?
886 633 ORM Technologies

How do we define effective? As marketers, we need to have the answers to many questions. A big question that we often answer is, how effective are my…

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Are Anti-malware Scanners Causing Spikes in Your MQLs?
1024 768 ORM Technologies

Have you noticed a spike in your MQLs recently? We certainly did. Examination of millions of lead activities led to one explanation: anti-malware scanners.

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Martech ROI: Your Martech relationship is not based on LOVE
768 265 ORM Technologies

When it comes to the marketing technology you use, you need to have standards and goals. It’s almost like you have a relationship with your Martech stack. You…

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Martech Stack
Your Martech Stack is Built Like a House
800 532 ORM Technologies

Marketing operations have changed dramatically in the last several years. The Marketing Technology Stack (which has been appropriately shortened to “Martech stack”) now dominates time and investment for…

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Indiana takes the shot
Significant Challenges in Annual Revenue Planning for a VP of Sales
320 207 ORM Technologies

It’s that time of year again! Senior marketing and sales operations executives are reeling from the top-down delivery of audacious company goals. If this is you, you’re probably…

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